In the crowded Internet of Things (IoT) market, gaining visibility can be tough, so this post will explore common pitfalls in IoT PR releases and how you can avoid them to ensure your message not only reaches but also engages your target audience effectively. IoT means a lot of things to different people, for example a Smart Home technology like  The post Why your IoT press release might miss the mark appeared first on Vitis PR ..read more

For start ups or scale ups looking to carve out their space in the dynamic smart home landscape, a strategic PR approach is absolutely essential. The global smart home market size is expected to reach a staggering £516.99 billion in the next 7 years alone. That’s a compound annual growth rate of 22.9% between now and 2032[i]. At Vitis PR,  The post Top 5 PR tips for smart home scaleups: making your mark in a connected world appeared first on Vitis PR ..read more

As the PR landscape evolves, securing media coverage in 2025 will be more challenging than ever. Rapidly changing technology, shifting media consumption habits, and increasing competition are reshaping how stories are pitched, told, and consumed. The rise of AI, fragmented media landscapes, and declining traditional newsrooms are just a few of the trends PR professionals must navigate. To succeed, brands  The post Why it will be harder than ever to secure media coverage in 2025 appeared first on Vitis PR ..read more

Consumer technology is such a fast product whirlwind that just as one new product has been launched, another is soon set to steal its limelight. That makes securing media coverage super important as media mentions and recommendations can make or break a brand. If the general public don’t know who you are or what you are offering product-wise then how  The post The ultimate round up of the UK’s top 10 consumer tech media appeared first on Vitis PR ..read more

Expanding into the UK market presents a wealth of opportunities for global brands, but it also comes with unique challenges. The UK’s competitive landscape, cultural nuances, and distinctive media environment require a tailored approach to ensure your brand captures attention and resonates with local consumers. At Vitis PR, we specialise in helping international companies establish a strong presence in the  The post Breaking into the UK market: how our PR agency can help international brands make an impact appeared first on Vitis PR ..read more

Tired of spending hours on repetitive PR tasks? AI is here to save the day! The sharp rise in AI usage businesswise worldwide has not surpassed the PR industry. In fact, the vast majority of PR professionals are already using AI tools each and every day. 83% of the International Public Relations Network (IPRN) confirmed that they are using AI  The post The 10 best free AI tools for PR appeared first on Vitis PR ..read more

To persuade means to make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it. In the context of PR, effective persuasion is both a communications process and a skill used to convey information to a target audience that causes them to review or change  The post The art of persuasion in PR appeared first on Vitis PR ..read more

There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of the market and trends in  The post The reinvention game: Why testing firms are embracing quality engineering appeared first on Vitis PR ..read more

There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of the market and trends in the industry which was worth £1.1bn in 2023 and grew at a rate of 2.6% over the past five years.  Firstly,  let’s examine the differences between the two terms. The differences between software testing and quality engi ..read more

Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and that is just as well. Camera technology updates at a dizzying rate and firms who want to get their message across, need to be strategic about their comms to get noticed or for their technology to be understood. With a highly saturated market, PR professionals h ..read more