I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it comes to capitalisation, randomness leaves me irritated rather than happy, causing a momentary pause and ponder about the reason behind the emphasis. This confusion often leads time wasting, a diminished view of the writer’s intent and their mastery of language. Adherence to grammatical norms for ..read more

The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all marketing/comms writers or teams have been waiting for. ChatGPT is a powerful AI natural language processing tool that is programmed to comprehend and generate human-like text. There is no denying that this new kid on the block comes with several advantages.  However, in its current form there are some drawbacks associated with its use for anyone writing marketing material: Love SEO rankings? give AI content a miss Google may not rank ..read more

Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices to digital cameras, flying robots and cars, and VR headsets, this annual four-day show is a celebration of innovation across the mobile sector, accompanied by tapas and beer networking events. Taking place at its usual location, Fira Gran Via in sunny Barcelona, MWC 2024 kicks off on Monday (26 February), and more than 85,00 attendees are expected to attend with nearly 2,500 exhibitors from 200 countries and territories demonstrating their wares. Here ..read more

Internet of Things (IoT) is already a big deal in our everyday lives, but it's also now making our homes smarter and helping social housing providers step up their game for the benefit of tenants. Social housing landlords, like local authorities and housing associations, own a whopping 4.4 million properties in England alone. Nearly 1 in 5 households in England live in social housing. Now, with the help of digital platforms and tools, including IoT sensors, they're using technology to ensure these homes are affordable, well-maintained and offer a healthy indoor living environment. The Housing ..read more

This year's CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It's like they collectively decided, "You know what would make this better? AI!" Let's kick things off with Samsung's "Ballie" which originally debuted at CES 2020. This personalised companion understands and supports you, your family and even your pets! Imagine a cute, little yellow robot that's not just a showpiece – it's a reliable at-home helper. It looks like a yellow bowling ball, but this ball of sunshine is no slouch.  Ballie can take control of ..read more

2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12 months.  We kicked off 2023 with a Mental Health Concern release for our French data client, which was covered by 10 media including Information Age. That same client also went against the grain and delivered their predictions in January, which were covered by Information Age, Diginomica and Digitalisation World. Our ERP client decided to follow the same successful plan as last year with quarterly articles dedicated to specific sales topics that tied into their business plan. So Q1 s ..read more

As 2024 draws near, the technology landscape is not just evolving—it's revolutionising how we approach everything from daily tasks to grand-scale business operations. With insights from industry leaders like ByteSnap, Lakeside Software, and ImmuniWeb, we're peering into a future where artificial intelligence (AI) takes centre stage, reshaping our world in profound ways. The AI driven world according to ByteSnap ByteSnap predicts a year in which AI becomes more than a buzzword - it's the backbone of innovation. The integration of AI in our daily tools is making life easier and more efficient ..read more

On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday can present you with great deals, it can also leave you vulnerable, so it is important to take steps to ensure your safety online. There are many cybersecurity risks including phishing scams where criminals send fake emails, text messages or social media posts impersonating legitimate retailers. Sho ..read more

In the ever-changing world of digital creativity, innovation is reshaping how we approach design and image editing. ChatGPT, an advanced AI language model from OpenAI, and Photoshop AI's Generative Fill are changing the game and redefining creative expression. In this blog post, we decided to explore how these innovations are revolutionising the world of digital artistry. The Future of ChatGPT 4: GPT-4, unveiled on March 14th, succeeds GPT-3 and powers the highly praised ChatGPT chatbot. What sets ChatGPT apart from GPT-3 and GPT-4: GPT (Generative Pre-trained Transformer) refers to a class o ..read more

Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts, customers and prospects. Our longstanding relationships with partner agencies in each region, means that we can easily integrate with or manage an organisation’s existing network of agencies to ensure the smooth running of PR campaigns across multi ..read more