The new year is a time for reflection. Today, we’re reflecting on one of our client’s achievements and what we’ve learned from developing campaigns, sharing company news, and staying attuned to industry evolution. Mosaicx is a leader in the customer experience (CX). Its Conversational AI uses voice recognition and digital messaging to help customers find The post 2024 in Review: How Mosaicx Redefined Conversational AI in CX first appeared on Communiqué PR ..read more

What do niche news channels, TikTok journos and a shrinking newspaper industry have in common? Each is helping to rewrite media consumption rules faster than ever. Staying relevant in today’s whirlwind media landscape requires more than keeping up—it demands a strategy shift. The interplay of audience preferences and emerging platforms presents communicators with an exciting The post The Media Landscape is Changing. What Does it Mean for PR? first appeared on Communiqué PR ..read more

In PR, reactive messaging is no longer an option—it’s a necessity. This strategy encompasses the development of a response to inbound media inquiries or other requests for comments following a major event. As the name suggests, most organizations develop this response reactively. But the best reactive messaging isn’t created in the moment. It’s prepared in The post Develop Reactive Messaging Before a Crisis Hits first appeared on Communiqué PR ..read more

Ever feel like media relations is the art of hitting a moving target? You’re not alone. With the media landscape evolving at breakneck speed, PR professionals are finding it increasingly difficult to maintain and build relationships with journalists. Recent mass layoffs at major publications like The Wall Street Journal have only added to the volatility. The post Navigating Media Relations During Industry Disruptions first appeared on Communiqué PR ..read more

The recent presidential election provided a masterclass in storytelling. Campaigns worked tirelessly to craft narratives that resonated with their diverse audiences, inspiring trust and galvanizing support. While politics and public relations operate in different spheres, brands seeking to elevate their PR efforts can learn from political campaigns’ storytelling strategies. Here are seven key lessons from The post Campaign Trail PR Lessons: What Brands Can Learn About Storytelling first appeared on Communiqué PR ..read more

As we wrap up 2024, PR professionals are diving into end-of-year reporting to assess their work. Evaluating the success of PR campaigns is essential for shaping future strategies, setting realistic goals and demonstrating PR’s value to key stakeholders. In the words of management expert Peter Drucker, “What gets measured, gets managed.” The right metrics give The post A Guide to End-of-Year PR Reporting first appeared on Communiqué PR ..read more

A recent Gallup “State of the Global Workplace” report highlights that about 20% of employees worldwide experience loneliness daily. That number rises to 25% among fully remote workers. Experts say this is troubling because it impacts an individual’s well-being. Lonely employees also tend to be less engaged and productive. Fortunately, Constance Noonan Hadley from Boston The post How to Build Connection in Remote Teams: Insights from Harvard Business Review first appeared on Communiqué PR ..read more

ZAPI GROUP, a global leader in electrification headquartered in Italy, recently announced its presence at The Battery Show North America and the launch of the ZIVAN SG9. The new ZIVAN SG9 is a 9 kW off-board charging solution for off-highway vehicles and machines. ZAPI GROUP showcased the ZIVAN SG9 along with its full range of The post ZAPI GROUP Exhibits Unparalleled Range of Charging Solutions at The Battery Show North America 2024 first appeared on Communiqué PR ..read more

Last month, we had the pleasure of supporting our client, Tideworks Technology (Tideworks), as they launched their new Data Platform solution and hosted the 2024 Tideworks Customer Conference. Communiqué PR assisted with event planning and sharing the new Data Platform product with key media. It was an exciting month for Tideworks and a fun opportunity The post Recap: Supporting Tideworks’ 2024 Customer Conference and Product Milestones first appeared on Communiqué PR ..read more

In September, Nike announced that former senior executive Elliott Hill would replace John Donahoe as president and CEO. This was an effort to boost recent years of lackluster sales. Under Donahoe, Nike focused solely on quick returns, at the cost of funding and interest to their PR and marketing departments. This ultimately hurt the company The post Nike’s Reorganization Shows Why Investing in PR Builds Trust first appeared on Communiqué PR ..read more