When communication is both art and armor, mastering Public Relations is akin to unlocking superpowers. Whether it’s wielding data, captivating audiences with storytelling, navigating the digital landscape, resolving crises with swift diplomacy, or embracing global perspectives, each skill elevates your PR prowess. Here are five essential skills that every communicator needs: Analytics Armor: Leverage data to strengthen PR strategies. How Data and Analytics can Support the Success of PR Campaigns Storytelling Superpower: Harness the art of storytelling to captivate the world. Storytelling Less ..read more

In today’s workplaces, employee recognition is a powerful way to foster engagement, motivation, and overall job satisfaction. Far from being merely a gesture of gratitude, effective recognition initiatives have immense power in shaping organizational culture and driving productivity. The positive impacts of recognizing employee contributions reverberate through all businesses, from startups to multinational corporations. In this blog post, we show how acknowledging and celebrating employee efforts boosts morale and cultivates a thriving environment of innovation, collaboration, and sustained s ..read more

In PR, navigating media and analyst relations requires a nuanced understanding of each. Media relations engages with journalists and secures media coverage, while analyst relations involves building relationships with industry analysts to gain insights and validation for a company that inform industry research. Although distinct, these two areas of PR often intersect, and they can offer unique opportunities for businesses to enhance their brand reputation and credibility. This blog explores the complementary relationship between media and analyst relations and then offers some best practices f ..read more

In the century since its inception, commercial aviation has soared into modern life, becoming an indispensable mode of travel. Each day, more than 45,000 flights arrive to and depart from U.S. airports. The 2.9 million passengers who fly daily within the U.S. entrust their safety to airlines. That’s why a catastrophe like the one on January 5, when a door plug detached mid-flight from a Boeing plane operated by Alaska Airlines, reverberates beyond the mechanical malfunction itself. This incident not only tested the physical integrity of the aircraft, it tested the bond between airlines and the ..read more

At Communiqué PR, we’ve seen an increase in clients and publications using AI-generated images to accompany articles. This is no surprise—AI-generated images can be produced quickly and easily.   While these images are easy and efficient to create, they can come with limitations. They might fail to align with the intended tone or theme of an article, lack aesthetic appeal, or include inappropriate content. AI-generated images might even introduce details that don’t make sense. For example, a company with all-electric equipment shouldn’t have an image of machinery that includes an exhaust ..read more

As Colleen wrote earlier this month, 2024 marks Communiqué PR 20th year in business. While we commemorate this anniversary, we also want to reflect on the incredible individuals we have worked with over the years. The team has been instrumental in creating a vibrant culture at Communiqué PR, which has been so important to our success. When Colleen and I began the business in 2004, it was just the two of us working in our home offices. Today, our dynamic team has grown to encompass over 20 dedicated members, including a blend of full-time employees, skilled freelancers, and dedicated contractor ..read more

Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of social media, and the creation of influencer culture have reshaped how we communicate, creating an increasingly digital and interconnected world. We’ve also seen dramatic shifts fueled by the advent of cloud computing, a global financial crisis, the ascent of e-commerce, rapid advancements of AI, challenges posed by fake news, and a global pandemic. Strategic communications and public relations have evolved amidst these shifts, and so have we. This year, the Communiqué PR team cel ..read more

Virtual conferences have gained popularity in today’s remote working environment. Compared to in-person gatherings, they offer the potential to reach more attendees and save up to 75% in event production fees. Virtual events are now a cornerstone of networking and information-sharing, especially for global organizations with a distributed workforce and international customer base. Virtual gatherings remove geographical barriers, enabling professionals from diverse locations to share expertise and engage in meaningful discussions. Panels at virtual conferences are exciting opportunities to disc ..read more

Reaching a social media audience isn’t easy. Millions upon millions of posts compete for our attention. Connecting with the right audience takes a thoughtful, intentional online presence. So what are the best ways to improve your audience reach? Whether you’re promoting products, building a personal brand, or just sharing experiences, social media engagement is fueled by effective writing. Below I’ll explore some tips to help you create impactful and memorable social media posts. Know Your Objectives: Before creating content, clearly define your objectives. Are you looking to increase brand a ..read more

As we move into 2024, I decided to reflect on BitTitan‘s 2023 coverage. BitTitan is a top-tier provider of migration and managed services automation solutions, trusted by IT professionals worldwide to effectively deploy and manage cloud technologies. Its flagship product, MigrationWiz, is the go-to SaaS solution for migrating mailboxes, documents, public folders, and Microsoft Teams across platforms. One of BitTitan’s main goals in 2023 was securing North American thought leadership opportunities. Numerous BitTitan leaders and executives shared their perspectives on current trends (migrations ..read more