
The Konnect Daily
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The Konnect Daily Discusses the Issues and Success Stories from our Public Relations Team
The Konnect Daily
3d ago
THE CLIENT: SKY ZONE (2017) THE PROJECT: In 2017 to support Sky Zone's focus on birthday parties, Konnect engaged a ..read more
The Konnect Daily
3d ago
Since 2021, the NCAA's Name, Image, and Likeness (NIL) policy has opened up new opportunities for college athletes to profit from ..read more
The Konnect Daily
3d ago
The Olympics are more than just sports; they’re a global celebration of the human spirit. Having firsthand experience in ..read more
The Konnect Daily
3d ago
Election years can create a storm of media focus and shifting consumer sentiments. For brands, the challenge is to stay resilient ..read more
The Konnect Daily
3d ago
It’s 2025 and experiential marketing is back—and it’s back with a vengeance! But not every activation is created equal ..read more
The Konnect Daily
2y ago
In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B in the US alone. For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty.
Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agenc ..read more
The Konnect Daily
3y ago
Choosing the right social ad placement is essential for optimal advertising results. You could have the greatest ad of all time, but if it doesn’t get seen by your target audience, you’ll likely see very low results. However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals.
Utilize the right social ad placement to optimize results with the help of a paid social agency
The goal ..read more
The Konnect Daily
3y ago
But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding?
What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. From the way you sound to the way you look and feel, it’s the vehicle by which your audience experiences you. The best brands start with knowing who you are, who you’re not, and knowing your real audience, not just who you think they are – and that’s where our branding process comes in.
Strong Branding Starts with Strong Research and Liste ..read more
The Konnect Daily
3y ago
The left-brained are people we admire. Color and art come easy to them. They are a word cloud and a mood board personified. They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. We also know that these campaigns take time and resources. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? That’s where working with a creative agency comes in.
Working With A Creative Agency
There’s more to good c ..read more
The Konnect Daily
3y ago
Once a company decides to launch a new product, the first step is to frame the launch holistically. In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers.
How A PR Agency Can Elevate Your Product Launch
Product launches are a busy time for any company — you have to start planning and acting months before the o ..read more