As another year draws to a close, brands around the world are reflecting on their marketing and communications strategies, analyzing what worked and what didn’t. Over the past few years, the media landscape has undergone significant shifts, and 2024 was no exception. From the Los Angeles Times cutting over 20% of its newsroom in January […] The post Public Relations in 2025: Adapting to a Rapidly Changing Media Landscape appeared first on BLND ..read more

Maintaining a positive reputation in the fast-paced world of lifestyle brands is crucial for sustaining consumer trust and loyalty. A crisis can arise at any time, so brands need to be ready and proactive in their planning and preparedness. As a lifestyle PR agency, it is essential to understand and recognize crisis communications strategies and […] The post Navigating Crises: Strategies for Maintaining Trust appeared first on BLND ..read more

Any Los Angeles social media agency will tell you there are some major telltale signs when it’s time for a company to outsource their content management. If your company doesn’t think social media matters or has much to offer, think again. We understand that part of the fun of starting a business is doing all […] The post 3 Signs It’s Time to Hire a Social Media Manager appeared first on BLND ..read more

In the competitive world of lifestyle branding, building and maintaining brand loyalty is crucial for long-term success. With their personalized approach and creative strategies, boutique lifestyle PR agencies are positioned to help brands build strong, lasting connections with their audience. Here are some examples of how lifestyle PR agencies can cultivate and sustain brand loyalty: […] The post How to Build and Maintain Brand Loyalty Through Lifestyle PR appeared first on BLND ..read more

Authenticity has become increasingly crucial for successful brand communication in today’s digital landscape. Consumers are increasingly drawn to genuine connections and relatable content, making micro-influencers a valuable asset. Whereas macro influencers have millions of followers and larger reach, micro-influencers typically have smaller but more engaged audiences. This smaller following offers the unique ability to deeply […] The post Here’s Why You Should Be Working With Micro-Influencers appeared first on BLND ..read more

Every business owner knows that social media has become a key to bringing in business and improving brand awareness. However, while creating content can be really fun, it’s not as easy as it sounds. Anyone who has tried to film a quick tutorial or take some hi-res photos of a product knows that good content […] The post The Beginner’s Guide to Content Creation appeared first on BLND ..read more

Keeping an eye on upcoming trends is a super effective way to stay on top of content for your clients. As a boutique PR firm in Los Angeles, we are constantly planning out content months ahead which requires a lot of trend-watching and strategic planning. With that being said there are of course trends that […] The post 3 Social Media Trends To Watch This Fall appeared first on BLND ..read more

From summer festivals to holiday celebrations, seasonal events hold the potential for boutique PR agencies to amplify their clients’ visibility and engagement. These pivotal moments capture public interest and media attention, making them prime opportunities for strategic PR campaigns.   Understanding the Importance of Seasonal Events Seasonal events characterize cultural significance, community participation, a sense […] The post The Impact of Seasonal Events on PR Strategies appeared first on BLND ..read more

With the rise of social media and an oversaturation of content, creating unique and engaging content for brands can be challenging in a world where so many brands compete in the same markets. As attention spans are shrinking and competition for engagement is fierce, video content takes charge on social media. From captivating stories to […] The post The Rise of Video Content: Crafting Videos for Social Media appeared first on BLND ..read more

A great way to increase engagement with a brand is through brand partnerships!  As a brand working with partnerships, it’s important to source influencers that accurately represent your brand and all it stands for. This includes feed aesthetic, the type of content the influencer creates, and their engagement and following. Here are our key pointers for your brand when beginning to partner with influencers and influencer sourcing.   Importance of Hashtags First up is Hashtags! A big part of Sourcing influencers is to utilize hashtags. Say your brand uses a certain hashtag when promoti ..read more