Wildfire’s Macmillan Bake Sale: A decade beyond my diagnosis
Wildfire PR Blog
by Samantha Browning
4M ago
On 26th September, I organised and hosted my seventh Macmillan Coffee Morning at the Wildfire office since joining the team back in 2016. Over the The post Wildfire’s Macmillan Bake Sale: A decade beyond my diagnosis appeared first on Wildfire ..read more
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Three lessons Bold Month taught us
Wildfire PR Blog
by Megan Hill
4M ago
And that’s a wrap! Bold Month is officially over. For those of you who haven’t been religiously checking our LinkedIn (shame on you), Bold Month The post Three lessons Bold Month taught us appeared first on Wildfire ..read more
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Harnessing the power of creative ideas — even ‘stupid’ ones
Wildfire PR Blog
by Ben Smith
4M ago
In this series, our CEO Debby Penton and Head of Creative Services Emile Kronfli have already addressed a couple of the biggest misconceptions about creativity. The post Harnessing the power of creative ideas — even ‘stupid’ ones appeared first on Wildfire ..read more
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Creativity is within us all – but no, it isn’t a muscle
Wildfire PR Blog
by Emile Kronfli
4M ago
Creativity matters — even in B2B.  Need convincing? Our CEO Debby Penton makes a great case In her article for PR Moment.  Here she dispels The post Creativity is within us all – but no, it isn’t a muscle appeared first on Wildfire ..read more
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Doing Good: Our first year as a B Corp
Wildfire PR Blog
by Louise Palmer
6M ago
In July 2023, Wildfire became a certified B Corp, cementing our Do Good value and commitment to be a force for good for our people, The post Doing Good: Our first year as a B Corp appeared first on Wildfire ..read more
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B2B content creators can learn a lot from TikTok and YouTube
Wildfire PR Blog
by Emile Kronfli
7M ago
The harsh reality Picture this: a creative team puts in countless hours and significant resources to produce a high-quality video. The production value is through The post B2B content creators can learn a lot from TikTok and YouTube appeared first on Wildfire ..read more
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An intro to news writing (Part 2) — enticing your readers to read on
Wildfire PR Blog
by Tim Richardson
7M ago
In a previous blog we looked at the structure of a news story and the importance of the inverted triangle. We looked at how you can identify all the important elements of a story — WWWWWH — before combining them into one sentence. This structure is key because it gives you the framework for the ‘story’ — or whatever it is that you’re writing. It’s also vital because it means you have the raw materials to begin writing. But having the structure — or different elements — in place is only part of the story. Now it’s time to improve the look and feel of our intro to make it more appealing to reade ..read more
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An intro to ‘intros’ (Part 1) — the ABC WWWWWH of news writing
Wildfire PR Blog
by Tim Richardson
8M ago
News writing isn’t just the sole preserve of journalists — it’s a technique that is invaluable to B2B content producers. In fact, I would go further and say that it’s almost impossible to write effectively without this technique in your armoury.  Whether you’re using it to create a brief — or as a template for a finished piece of writing — news writing puts readers front and centre. After all, editorial content — blogs, reports, brochures etc. — is meaningless unless it’s read.  At first, getting to grips with news writing can seem a bit like trying to juggle six balls when you can b ..read more
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Are shifting search habits changing the face of consumer tech PR?
Wildfire PR Blog
by Megan Hill
8M ago
Back in the days of dial-up modems, there was only one person any self-respecting web surfer asked for help — his name was Jeeves. Yes, there were others like Archie (the original search engine launched in 1990) and Yahoo! (which beat Jeeves to the World Wide Web by one year in 1995) but in my household, we were firmly Jeeves users. Homework issue? Ask Jeeves. Recipe conversion? Ask Jeeves. Settling an argument? Ask Jeeves. He may have been slower than digging out an encyclopaedia at times, but we soon reverted to using Jeeves for all our queries. Of course, Google is the star of the search en ..read more
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ChatGPT outage spreads panic among those now hooked on chatbot for work
Wildfire PR Blog
by Tim Richardson
8M ago
ChatGPT is now back up and running after an outage floored the service for a large part of the working day (4 June).  The headlines spoke volumes about the chaos it caused. “ChatGPT outage leaves thousands unable to use the chatbot,” screamed the Metro, while Gizmodo went with “ChatGPT back up after going on the fritz.” But the headline that totally skewered the story was delivered by The Register with its usual sass: “Millions forced to use brain as OpenAI’s ChatGPT takes morning off.” People took to X —  formerly Twitter — to share their dismay with one even asking: “How am I ..read more
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