Independent journalism is reshaping the media landscape — and it shows no signs of slowing down.  According to Axios, mainstream media’s influence over the 2024 election was diminished significantly. With a single podcast interview, both candidates reached a wider audience than they could through traditional media spots with major news networks. But politics isn’t the […] The post The Rise of Independent Media Is Here to Stay: Insights From Phil Rosen, Co-Founder of Opening Bell Daily   appeared first on Walker Sands ..read more

You might have heard about GEO — an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well. For decades, […] The post Generative Engine Optimization (GEO): What to Know in 2025 appeared first on Walker Sands ..read more

This post kicks off Walker Sands’ four-part blog series on AI, where we’ll explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. Stay tuned for the next installment!  In a dynamic and competitive field like AI, keeping your strategies relevant and impactful requires more than just […] The post 10 Must-Attend AI Events for B2B Marketers in 2025 appeared first on Walker Sands ..read more

In October, Money20/20 brought together some of the biggest names in finance to share insights on the future of the industry.  This year’s event included sessions from executives at JP Morgan, PayPal, Chime, Meta, Walmart, Sephora and other key industry players. Director Rohit Chopra from the Consumer Financial Protection Bureau (CFPB) also joined the conversation […] The post Money20/20 Puts AI and Fraud Prevention in the Spotlight appeared first on Walker Sands ..read more

It’s harder than ever to stand out in today’s constantly evolving media landscape. Journalists’ inboxes are flooded with hundreds of pitches daily, and only a handful cut through the noise.  It’s no longer enough to have a strong product, clear message or unique value proposition — what sets you apart now is how you tell […] The post What Makes a Good Story in Today’s Media Climate? appeared first on Walker Sands ..read more

When we think of humor in advertising, our minds don’t typically conjure B2B marketing. Let’s face it: No one’s ever done a tight five on enterprise cloud computing (Though if that idea appeals to you, please get in touch.) In comparison to the flashy B2C world of Kardashian endorsements and talking geckos, B2B marketing has […] The post Can B2B Marketing Be Funny? appeared first on Walker Sands ..read more

Brand marketers often face challenges when it comes to Wikipedia. From proposing edits and changes to requesting new content, the platform’s strict editorial standards and high visibility can make it tricky. Questions like, “Who should be responsible for updating our Wikipedia page?” or “Can my PR team manage this?” are common things we hear. We […] The post Wikipedia 101 for Marketers: Navigating the Do’s and Don’ts appeared first on Walker Sands ..read more

Walker Sands is thrilled to have recently hosted an incredibly interesting fireside chat with Joseph Cox, the former VICE News journalist who co-founded a news outlet called 404 Media in the summer of 2023 with three other tech reporters. The disruptive new media publication, which is subscription-based – $100 a year gets you full access to […] The post Industry Insights: Fireside Chat With Cybersecurity Reporter Joseph Cox appeared first on Walker Sands ..read more

Earlier this fall, I attended the HR Technology Conference in Las Vegas. Not surprisingly, generative AI stole the spotlight, with two out of three keynotes and most breakout sessions revolving around the subject.  AI topics ranged from how HR tech organizations can help employees develop AI-related skills to how this evolving technology holds the potential […] The post HR Tech 2024: AI and Skills Take Center Stage appeared first on Walker Sands ..read more

October is Cybersecurity Awareness Month, a time for both businesses and individuals to reflect on the importance of remaining vigilant in our increasingly digital world.  As cyber threats continue to evolve and intensify, the cybersecurity industry must also adapt its approach to communicating and engaging with customers and prospects to stay ahead of the game. […] The post Cybersecurity Awareness Month 2024: Must-Know Trends for The Cybersecurity Media Landscape appeared first on Walker Sands ..read more