Online Public Relations Thoughts
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Daily entries on Public Relations and communications ideas and trends. Authored by James L. Horton, a PR practitioner who writes about communications, PR, reputation and other issues.
Online Public Relations Thoughts
11h ago
An apt description of the actions of a committed Trump supporter. One wonders how an intelligent individual can so bend morally that he broke. It is a lesson for practitioners of all kinds that there are limits -- legal and ethical -- to backing a leader. One dare not cross them ..read more
Online Public Relations Thoughts
1d ago
The House and the Senate have proven with the military funding bills that bipartisanship works. It's the result of hours of talking, jawboning and negotiation -- public and private pressure. The legislative skill of the President was essential in breaking a logjam that started in September. It should be a lesson to PR practitioners who use persuasion to achieve their communications ends. Never give up. Keep talking. Provide facts and evidence. Hammer and hammer again until someone listens. It's tough work but essential. Changing hearts and minds ..read more
Online Public Relations Thoughts
3d ago
Public confidence in Israel requires that some of the senior military and civilian leadership step down over their failure to anticipate and prevent the Hamas October 7 attacks. The resignations have begun with the military intelligence chief stepping away. More to come...  ..read more
Online Public Relations Thoughts
6d ago
An incident like this opens the door to questions about US democracy. What does it say about us ..read more
Online Public Relations Thoughts
1w ago
President Biden says he is going to raise tariffs on Chinese steel and aluminum to protect American industry and workers. Apparently he hasn't read an economics text book for why this is a bad idea. Yet, his message is favorable to the unions who work in these US plants and they support it wholeheartedly. Who will pay? Consumers, of course, when the charge for raw materials climbs domestically. But, that is far enough off that Biden needn't worry about it now. His message is short-sighted and wrong but popular nonetheless.   ..read more
Online Public Relations Thoughts
1w ago
It is not a fight most people would be aware of but the battle by Bayer to be shielded from lawsuits over its Roundup weed killer is intense -- and costly. The company has already spent $10 billion to settle lawsuits claiming that Roundup causes cancer. Despite evidence to the contrary, Bayer has lost again and again in court. Now it is seeking laws in three states to protect itself. It might be too late for that but the company is conducting lobbying and ad campaigns to support its case for legislation. It's an all out battle to change hearts and minds and worth ..read more
Online Public Relations Thoughts
1w ago
The US has sent a message to Israel that it won't be part of any attack on Iran for Iran's bombardment of Israel. The message is simple. Revenge is not an answer for it leads to an escalation of hatred and further clashes leading to all-out war. It is a time for diplomacy, bringing complaints to a negotiating table and hashing them out. Communication is the answer.   ..read more
Online Public Relations Thoughts
2w ago
It used to be a sign from the gods. Now it is a tourist attraction. How ideas have changed.   ..read more
Online Public Relations Thoughts
2w ago
Israel's good reputation is lost on the world stage and has been replaced by that of a sanguineous bully mowing down noncombatants and aid workers alike. It will take a long time for the country to win back the perception of an upright and caring citizen of the Middle East -- even if it starts now.  ..read more
Online Public Relations Thoughts
3w ago
To digital photographers for whom 45 megapixels is large, this camera is BIG. A total of 3.2 billion pixels per image and a 10-year lifespan to deliver 60 petabytes of data. It is the largest astronomy camera ever made. That's worth noting in press releases and PR fact sheets.   ..read more