The world of B2B communications is on the cusp of a significant transformation. As we step into 2025, new challenges and opportunities are emerging, demanding a fresh approach to how we connect with audiences and build relationships. Our experts at Berkeley Communications have identified the key trends that will shape the industry in the coming … The post PR and communications trends 2025: Value, purpose and the strength in storytelling appeared first on Berkeley Communications ..read more

The world is constantly changing and, as it does, language evolves alongside it. Slang comes and goes with every generation, the meanings of words shift, and entirely new words are introduced into our vocabulary. Our languages are also heavily influenced by societal changes. As we become more inclusive and open, certain words and phrases that … The post Lost in translation: Navigating gendered language in global communications appeared first on Berkeley Communications ..read more

I’ve always seen myself as a bit of a rebel. Blessed with the gift of the gab, able to charm people around me with a good story and talk my way out of any situation I found myself in. As a kid, I was the girl who would smuggle sweets into school and sell them … The post Humans of Berkeley – Caroline James appeared first on Berkeley Communications ..read more

Whether it’s children out ‘trick or treating’ on the quiet streets of a rural English town, or massive costume parties thrown in the bustling cities of Japan, Halloween has become a day of celebration observed by a multitude of countries, cultures, and people. And amid a generational shift in spending, the amount of money spent … The post The global rise of Halloween: how storytelling turned a small tradition into a worldwide event appeared first on Berkeley Communications ..read more

Reliable and robust insights are more important than ever for businesses today, as they look to stand out in a competitive landscape. Whether it’s consumer, headline-driven research to underpin a PR campaign and help cut through the noise; or industry specific insights and data to support key decision making. To understand the key role played … The post The role of research: Q&A with Rachel Carter, Arlington Research appeared first on Berkeley Communications ..read more

The famous adage, ‘the pen is mightier than the sword’, has been around for centuries. First written by Edward Bulwer-Lytton in his 1839 play ‘Cardinal Richelieu’, it is a line acknowledging how words and communication can have more impact than physical force. But nearly two-hundred years later, with swords being replaced by far more powerful … The post Is the pen still mightier than the sword? appeared first on Berkeley Communications ..read more

There’s nothing more disheartening than spending hours writing a press release, getting approvals from the various parties involved, creating a foolproof media list with tailored pitches, sending it out and receiving…nothing. No bites, no coverage, nada. And the thing is, you know your news is worth sharing, so what is stopping it from resonating with … The post Five reasons your press release isn’t getting the coverage it deserves (and how to fix it) appeared first on Berkeley Communications ..read more

I was recently told that this year marked my 15th anniversary with Berkeley Kommunikation (including the time spent at the previous Berkeley partner agency, Essential Media), prompting me to reflect on my long journey into the world of PR and the key milestones along the way. My career actually started in the sports business. Following … The post Humans of Berkeley – Florian Schafroth appeared first on Berkeley Communications ..read more

In the fast-paced B2B landscape, effective communication is essential for building brand awareness, establishing thought leadership, and driving business growth. For many, the easiest way to achieve success in this area is to partner with a communications expert. Yet picking the right partner is a task easier said than done. The challenge is that not … The post Doers, thinkers, and storytellers: The three types of B2B communication agencies appeared first on Berkeley Communications ..read more

I used to work for the largest trade magazine publisher in the Netherlands, then moved to an exciting Amsterdam-based communications agency affiliated with Edelman. While there were many reasons behind it, the biggest driver for the decision was because my future boss told me: ‘Such a stuffy publisher is not for you, come over here and we’ll make a consultant out of you, you can do it’. I really had no idea at the time, but she had totally hit the nail on the head. In the early days My family is from Wageningen and the East Dutch (almost German-like) culture was perfect for me. But then my fat ..read more