Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World
RankPay Blog
by Austin Kruger
6d ago
The good news: you can still succeed when marketing in a cookie-less world. The better news: if you get it right, you'll gain a crucial advantage over marketers who haven't figured it out yet. Let's dive into 5 tips that can help you get there, right after explaining some of the nuances that got us here. You're reading Adapting to Privacy Changes: How to Succeed When Marketing in a Cookie-less World which was originally published on RankPay Digital Marketing Solutions ..read more
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5 Digital Marketing Tips to Increase Your Average Shop Ticket 
RankPay Blog
by Austin Kruger
6d ago
The five steps outlined below form the basis of what we use to bring more tickets at higher average values to our auto repair shop clients. If you put these basics into practice, you'll give yourself a competitive edge over other shops in the area. You're reading 5 Digital Marketing Tips to Increase Your Average Shop Ticket  which was originally published on RankPay Digital Marketing Solutions ..read more
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Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online
RankPay Blog
by Austin Kruger
6d ago
The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences. You're reading Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online which was originally published on RankPay Digital Marketing Solutions ..read more
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7 Ways to Get More Customer Reviews Online
RankPay Blog
by Austin Kruger
6d ago
Prospective customers gravitate to reviews. They'll look for others like them and implicitly trust what they have to say about their experience with a business. You're reading 7 Ways to Get More Customer Reviews Online which was originally published on RankPay Digital Marketing Solutions ..read more
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A Guide to Media Advertising
RankPay Blog
by Austin Kruger
1M ago
Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then television, and now digital technology increased those channels exponentially. Today's advertisers have an abundance of media channels to choose from. Each of these channels can help to reach a specific audience segment. The most common channels can be broken down into a few categories You're reading A Guide to Media Advertising which was originally published on RankPay Digital Marketing Solutions ..read more
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6 Ways to Integrate Offline and Online Marketing Strategies
RankPay Blog
by Austin Kruger
1M ago
Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ultimately helps both your business and your customers. These six tips can help you get started to move in that direction. You're reading 6 Ways to Integrate Offline and Online Marketing Strategies which was originally published on RankPay Digital Marketing Solutions ..read more
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Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist
RankPay Blog
by Austin Kruger
1M ago
  Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business. The reasons for parting ways can vary, but executing a smooth and well-managed transition should always be a top priority. This article provides a comprehensive checklist to help you navigate the complex process of […] You're reading Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist which was originally published on RankPay Digital Marketing Solutions ..read more
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Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist
RankPay Blog
by Austin Kruger
3M ago
  Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business. The reasons for parting ways can vary, but executing a smooth and well-managed transition should always be a top priority. This article provides a comprehensive checklist to help you navigate the complex process of […] You're reading Ensuring a Smooth Transition: The Ultimate Agency Breakup Checklist which was originally published on RankPay Digital Marketing Solutions ..read more
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Follow These Simple Steps To Check In On Your Brand Reputation
RankPay Blog
by Austin Kruger
4M ago
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagement, and online reviews that shape how people perceive your auto repair business.    If you don’t know what your online reputation is, it’s time to find out. Future customers are using […] You're reading Follow These Simple Steps To Check In On Your Brand Reputation which was originally published on RankPay Digital Marketing Solutions ..read more
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5 Reasons Your Auto Repair Shop Needs a Mobile-Friendly Website Now
RankPay Blog
by Austin Kruger
4M ago
Forget yellow pages or radio ads. To reach today’s audiences, auto repair shops have to think digitally. But that doesn’t just mean trying to reach potential customers on their computers. Instead, it means optimizing your marketing efforts for mobile devices. And that effort, in turn, begins and ends with your website. In an age where most of your audience uses […] You're reading 5 Reasons Your Auto Repair Shop Needs a Mobile-Friendly Website Now which was originally published on RankPay Digital Marketing Solutions ..read more
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