I admit it. I was an advertising basher. I thought that paying for advertising a small business was a waste of money with little to no return. But I was so wrong.   Paid advertising can be a solid marketing strategy for small businesses and entrepreneurs who don’t like creating content, have no time to sell, and whose time is best spent with their customers and clients.  I’m specifically thinking about professionals like lawyers and doctors, financial planners, restaurant owners, salons, etc.  If this sounds like you – lean in! Advertising is a “pay to play” model. In othe ..read more

It’s been decades since presentations have seen a makeover, and I, for one am SO READY! I’ve been searching around for the best AI presentation makers — and here are my choices. With AI AI everywhere, the idea that you can create a slide deck with a description and the click of a button is here! And I’ll just say that it’s a game changer. I can remember being a junior staff member or marketing manager and having the CEO or director come into my office at 4pm to tell me that either he needed a presentation for 8am or that I was giving a presentation at 8am. And then, there’s always the “emergen ..read more

You need this to create a buyer persona and generator to get your marketing juices flowing. Do you have a buyer persona? I’m sure you do — in your head. But having an actual document with data on your user persona laid out is a powerful tool that will help you attract more of your ideal potential customers. Now, there are a ton of buyer user persona examples and templates out there. But today, there’s an awesome AI-powered tool that will generate your user persona template in 10 seconds — no kidding. How to Use a Buyer Persona Generator Let’s be real, no AI or machine is going to create the pe ..read more

AI AI everywhere! I’ve been writing a lot about AI lately, and today, let’s talk about AI Website Builders. If you’ve been struggling with website design, this just might be for you. As AI technology advances, more and more businesses are turning to AI website builders for their online presence. An AI website builder is a tool that helps you create websites quickly without having any coding knowledge or design experience. It’s a great choice if you need an efficient way to get your business up and running on the web in no time. But before diving into using an AI website builder, it’s important ..read more

If you’re a consultant looking for the perfect CRM to help you keep track of and close more business, then this article is for you! We’ve rounded up 15 amazing CRMs for consultants. From HubSpot CRM to Metrilo CRM, these great tools can give your consulting business a major boost. So let’s take a look at what the best in the biz are using and find out how they could work for you too! Do you know the fastest way to increase your sales? Use a CRM! But which one? There are so many choices of CRMs, but what if you’re a consultant? Which CRM is best for you? I reached out to my community and asked ..read more

Are you looking to increase your email click through rate? With the latest privacy technology in place, open rates aren’t a good measure of email success. That’s why it’s more important than ever for you to focus on driving clicks from their emails.  If you want to boost your click-through rate from each of your campaigns, take the time to understand your audience, segment your list, and compose eye-catching subject lines that are optimized for mobile devices. To help you get the most out of each email campaign, here are 10 tips on how to measure click-through rates and examples of emails ..read more

Content creator, know thyself.  Is something that keeps coming up for me.  If your trying to decide between Jasper vs Content at Scale, you’re going to have to understand what you do well. I’m learning that the more you know what your natural strengths are, the easier it will be for you to make choices, be more productive, save yourself time and money on marketing.  How to Use AI to Generate Emails, Blog Posts, Socials and More $47.00 10X Your Marketing Efforts with AI-Generated Content! What if you could generate content in just minutes, without sacrificing quality or authen ..read more

Image curation will take your website from “meh” to “wow” — it’s the surefire way to make sure your professionally designed template turns into YOUR professionally designed website. Want to know more? Keep reading. You know how you go looking for a website template, finally find one that looks perfect for your business, only to have it turn out “blah”? Been there. Done that. Over and over again. I thought I just sucked at website design. But NO! Like everything else, there’s a skill and a process for converting those professionally designed website templates into your very own professionally d ..read more

Let’s talk about high converting lead magnets! You always hear how the best way to grow your email list and generate new clients is by offering a high converting lead magnet. But what KIND of lead magnet delivers the most value to your prospects and the most prospects for you? I was curious about that too, so I asked the community and here’s what they said. But first a few basics. What is a Lead Magnet? A lead magnet is something of value that you provide your audience in exchange for their email address and/or other contact information. Some of the most popular lead magnets include: Checklis ..read more

Trade show season is coming up!  Do you have a trade show marketing plan? Hey, if you don’t, no biggie, few people do.  BUT, what you may not have realized is that coming up with an annual Trade show marketing plan is a great way to save yourself an absolute TON of time and money. Today, I’m going to walk you through the process of developing a comprehensive trade show marketing plan so that you can make sure your business stands out from the competition. Table of Contents: What is a Trade Show Marketing Plan? What is a Trade Show Marketing Plan Benefits of Having a Trade Show Mark ..read more