Marketing is a crucial part of growing any small business. However, it’s easy to make marketing mistakes. In this blog post, we’ll explore some common marketing mistakes to avoid and provide tips on overcoming them in your small business. Not Defining Your Target Audience One of small businesses’ most significant mistakes is not defining their […] The post Marketing mistakes to avoid: common pitfalls and how to overcome them in your small business appeared first on My Sassy Business ..read more

Digital marketing is an ever-evolving field with emerging new trends and technologies. As technology advances, businesses must stay informed and adapt to these changes to remain competitive. In this blog post, we’ll look at some of the emerging trends and technologies in digital marketing that businesses should be aware of. AI – Artificial intelligence One […] The post The Future of Digital Marketing: Emerging Trends and Technologies to Watch appeared first on My Sassy Business ..read more

Social media algorithms can be a challenging aspect of marketing on these platforms. The algorithms determine which posts are shown to users and in what order, making it essential for businesses to understand how they work to maximise their reach and engagement. This blog will explore the inner workings of social media algorithms and provide […] The post Navigating the algorithm: strategies for boosting your social media posts appeared first on My Sassy Business ..read more

Local SEO is crucial to small businesses’ search engine optimisation (SEO). With most consumers searching for local businesses online, having a solid online presence is essential for driving foot traffic and increasing sales. Let’s explore how small businesses can maximise their local SEO and improve online visibility. Claim and optimise your Google My Business (GMB) […] The post Maximising local SEO for small businesses appeared first on My Sassy Business ..read more

The evolution of social media has been a remarkable journey, from the early days of basic online forums to today’s highly sophisticated and integrated platforms. Social media has changed how we communicate, interact, and consume information in just a few decades. In this blog, we will look at social media’s past, present, and future, exploring […] The post The evolution of social media: A look at the past, present, and future appeared first on My Sassy Business ..read more

Social media has become an essential tool for businesses of all sizes. Still, for small businesses, it can be necessary to reach new customers and build a solid online presence. With so many different platforms, knowing where to start and how to make the most of your efforts can be overwhelming. In this blog post, […] The post Maximising your reach: Social media strategies for small business appeared first on My Sassy Business ..read more

Measuring your social media marketing efforts’ return on investment (ROI) can be challenging. Still, it is essential to understand the effectiveness of your strategies and make decisions about the data. Methods to use Conclusion Measuring the ROI of your social media marketing efforts is essential for understanding the effectiveness of your strategies and making data-driven […] The post How to measure the ROI of your social media marketing efforts. appeared first on My Sassy Business ..read more

Digital marketing uses channels like search engines, social media, email, and websites to promote your product or service. The power of digital marketing is here today to maximise your online presence. It has become an essential part of any business’s overall marketing strategy, as more and more consumers are turning to the internet to research and […] The post Maximising your online presence: The power of digital marketing appeared first on My Sassy Business ..read more

If you are still unsure about using social media for your small business, you are missing out on a valuable marketing tool. There are more than 15 advantages of social media marketing, but here are some for you to consider. Social media MUST be part of your overall marketing strategy. It will provide you with the […] The post 15 advantages of social media marketing  appeared first on My Sassy Business ..read more

As a small business owner, you should always work to provide your customers with a great experience. As part of this incredible experience, you must include excellent customer service.  Purchasing decisions are no longer based on traditional factors like price and quality. According to Salesforce, 80% of customers now point to customer experience as a critical differentiator when choosing […] The post Customer experience vs. customer service appeared first on My Sassy Business ..read more