If you want people to remember your company, useful promotional products are one of the best ways to make sure that your name and logo stick in people’s minds. Choosing the right promotional product is a fun challenge– you need to pick something memorable, useful, and affordable. You want people to keep the product because it brings value to their daily lives– which means that picking something popular is often the best way to go. Here are the top 10 promotional products that people use again and again. 1. Ultima Softex Luster Stylus Gel Pen The Ultima Softex Luster Stylus Gel Pen se ..read more

The world of marketing is always evolving to adapt to shifting consumer behavior. Promotional products are a special kind of product that has been around for a long time. This staple marketing strategy of handing out high-quality promotional products can provide your business with plenty of benefits. Let us dive into how your business can use promotional products to increase sales, brand awareness, and return on investment (ROI). What is a promotional product? A promotional product is essentially a free or low-cost product that companies give out in order to garner the interest of their targe ..read more

One of the biggest concerns from so many small business owners scrambling to set up a remote workforce is access, or more accurately, a lack of access. You may suddenly have found yourself at home and without many of the people and tools that help you get the job done each and every day. The good news is that you can overcome the obstacle of distance from your office and your co-workers with these free solutions and get your company back on track. For Meetings: With face to face meetings not an option right now for many of us, we’ve turned to technology. There are plenty of options out ther ..read more

Millions of Americans have begun working from home (WFH) and are adjusting to their lives as remote employees. Those of us who are new to telecommuting may be facing some challenges in the initial period of adjustment between office life and home-office life, so this week we’ve put together a few tips to ease the transition and help you find some balance in your work from home life. It’s possible to stay motivated, focused and productive, even when surrounded by all the comforts (and distractions) of home. Get Dressed! You know that this is a workday and not a lazy weekend morning but your ..read more

Tax filing deadlines are enough to cause shivers, shakes, and sweats, and since two important deadlines are looming (depending on the type of business you own), we bet there are a lot of unhappy, frustrated, and maybe even scared readers out there right now. Whether March 15 or April 15 is the date you fear most in life, we thought we’d take this opportunity to commiserate while also providing some tips and insights from fellow business owners and tax professionals alike—ideas that might make the whole process a lot less stressful. Bottom line: tax season doesn’t have to be this big, ugly be ..read more

  The New York State Bag Waste Reduction Law Sunday, March 1st brings the Bag Waste Reduction Law, more commonly known as the plastic bag ban, to those of us here in New York State. With all of the (sometimes conflicting) information out there about the law, it can be a little confusing as to what the ban really means to you as a consumer or as someone whose industry will be affected by the change. Let’s dig in a little bit to clear it up. The New York State Department of Environmental Conservation has put the ban in place to eliminate single-use plastic bags, the bags that are most commonl ..read more

As a small community bank, credit union, or financial services organization, competing with large national enterprises can seem like an uphill battle. Fortunately, you have an advantage the big players try hard to replicate: the personal attention you give to your clients. And there’s no better reminder of that personal relationship than a promotional gift that they’ll use on a regular basis — one that keeps your brand at the top of their minds, and one that others will see and ask about. In a 2017 consumer survey by the Promotional Products Association International, 80 percent of responden ..read more

Rising insurance costs and sedentary lifestyles have companies large and small looking for ways to save money and keep their employees happy, healthy and at work. This has resulted in a nationwide wellness initiative that began gaining popularity over the past few years and has continued to pick up steam in the HR departments of businesses of all sizes. Creating a wellness program for your workplace can motivate your employees to make healthy choices, demonstrate your commitment to their health and happiness and ultimately keep their premiums low. This week, we’re taking a look at a few ways t ..read more

December 21st is the shortest day of the year and also, and not coincidently, National Flashlight Day! It’s cold and dark here in the great Northeast but we’re happy to lighten the mood by sharing these 3 fun facts about the Winter Solstice (along with some engraved flashlights that will dazzle your customers). 1. It’s a short day The Winter Solstice marks the shortest day of the year for the entire Northern Hemisphere. Here in New York, we’ll only have about 9 hours and 15 minutes of daylight (compared to the 15 hours and 5 minutes we’ll have on June 21st). While that’s a pretty short day ..read more

Many of us take the food in our refrigerators and cupboards for granted.  It can be easy to forget that hunger is real, and people all around us may not know where their next meal will come from.  Food insecurity doesn’t discriminate, affecting an estimated 40 million Americans, 12 million which are children. Food banks can help fill the gap for those who face a food shortage by collecting food and then distributing it to various local hunger relief agencies, who in turn distribute to those affected. With the holidays approaching, it’s important to recognize the work that these organizations ..read more