How Clickbait Works: The Psychology Behind Clickbait
The HubSpot Marketing Blog
by Mehedi Hasan Shoab
23h ago
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads. It’s becoming increasingly difficult to get people to pay attention in the age of social media, especially with the amount of online content. Thus, content writers increasingly turn to clickbait to stand out and achieve those valuable clicks. Altho ..read more
Visit website
30 Hidden Messages In Logos of Notable Brands
The HubSpot Marketing Blog
by Tolulope Alabi
23h ago
You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages in the logos of well-known brands. Each example will introduce you to a fresh perspective on the artistry and ingenuity behind these iconic symbols. But more importantly, you’ll learn different approaches to thinking about and designing meaningful logos. Hidden Messages in ..read more
Visit website
How to Add Text to A GIF [Tutorial]
The HubSpot Marketing Blog
by
4d ago
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn't have. Turns out, I was wrong. In fact, it's a pretty simple process. So, in this post, I’ll teach you one of the most fundamental skills for creating animated graphics — how to add text to a GIF. Let’s get started. 4 Ways to Add Text to GIFs I'll show you four ways to add text to a GIF using beginne ..read more
Visit website
Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024
The HubSpot Marketing Blog
by Jenny Romanchuk
4d ago
“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn't work? What if there were side effects? And now, I'm curious: how do pharma ads get away with promising instant relief without a million lawsuits? I bet you’re intrigued, too. I did some deep, quality research to learn more about the regulations behind those glossy pharma ads. So, let's see how it really works. What ..read more
Visit website
20 Free & Paid Small Business Tools for Any Budget
The HubSpot Marketing Blog
by Zoe Ashbridge
5d ago
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. There’s something for every budget, and where I’ve tried and tested them, I’ve given you my unbiased review. Table of Contents Why Do You Need Small Business Tools? Types of Tools f ..read more
Visit website
What Most Brands Miss With User Testing (That Costs Them Conversions)
The HubSpot Marketing Blog
by
1w ago
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about "The Top 5 Ranked TV Sitcoms in U.S. History" according to consumers. My client’s message to me was one of disbelief at the results, writing, "According to who?". He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list. For my client, his questioning the results presented in the ema ..read more
Visit website
How to Create a Marketing Calendar You’ll Actually Use
The HubSpot Marketing Blog
by
1w ago
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re reading this hanging your head in shame, don’t worry; this is a safe space. And today, we’re breaking the cycle. Let’s unpack how to create a marketing calendar you’ll actually use. What is a marketing calendar?   A marketing calendar is a schedule of your upcomi ..read more
Visit website
10 Best Design Collaboration Software & Tools for Creatives
The HubSpot Marketing Blog
by
1w ago
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded 10 of my favorite design collaboration software and tools you can try. Let's get into it! What is design collaboration software? Best Design Collaboration Tools That I Love 1. Asana 2. InVision 3. Figma 4. Typeform 5. Notion 6. Miro 7. Trello 8. Balsamiq 9. Simplified 10. Visme With the right ..read more
Visit website
Social Media's Role in Reshaping Online Shopping, According to Retailers
The HubSpot Marketing Blog
by Saphia Lanier
2w ago
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers. So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb year to start. Not convinced? Let’s e ..read more
Visit website
Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing
The HubSpot Marketing Blog
by Caroline Forsey
2w ago
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. "Use AI. But not too much AI … and in the right ways." "Optimize for SEO – but it's changing completely and irrevocably, so also optimize for other channels." "Speed and relevancy are top priorities. But we also need a 3-6 month content calendar which will require rallying a cross-functional team." Sound familiar? These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Commu ..read more
Visit website

Follow The HubSpot Marketing Blog on FeedSpot

Continue with Google
Continue with Apple
OR