Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. It's easier than ever to stumble upon AI-generated audio content (maybe without realizing it), and it's easier than ever to create AI-generated content. But what does AI-created audio mean for the future ..read more

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to offer and an asset that you own and control. Serving an engaged email list, no matter the size, is a tried and tested game changer for business growth, launching new offers, and ensuring your content is seen by the audience it’s made for! Over a decade ago I stopped solely focusing on the vanity metrics of ..read more

Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. Let alone shortlist candidates and select the winning bid. Luckily, as in many other business areas, AI can come to the rescue. In this article, I look at how you can use automation and AI to speed up your work on RFPs. I paid particular attention to the writing stage and checke ..read more

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming. I desperately needed actionable advice to plan steps to reach my professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. What a ..read more

Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it's all a bit … well, repetitive. And it's not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I also noticed that rewatch podcasts have been super popular lately and wanted to understand why. So, I dug into the whole “nostalgia bait” thing and talked to marketers to discover what makes this trend so hot. What is a rewatch podcast? The rewatch podcast is hosted by the cast members of a famous f ..read more

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. "The truth," Melina Palmer said, "is that pricing isn’t really about the price." Instead, it’s everything arou ..read more

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done (to the tune of $100 million) — and ..read more

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marke ..read more

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might've noticed a shift in HubSpot's social strategy. The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. Which led me to wonder: What's the reason behind the shift? As HubSpot's Global Director of Social Media, Bryna Corcoran, told me: "About seven months ago, we started to speak to ..read more

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work for "People like me?" Your ideal customers are going to have these questions, as "people like me" often refers to an identity consumers hold. And, people with underrepresented and underserved identities often wonder about how their identity might impact the degree of su ..read more