What is an IMO IMO stands for Insurance Marketing Organization. IMOs act as third parties between independent insurance agents and insurance carriers and can also be referred to as FMO (Field Marketing Organization) and GA (General Agency). Insurers depend on marketing organizations to provide free of charge, free recruiting, contracting, training, licensing, and support. Why is an IMO crucial to insurance agents? Back-end support. A great marking organization will provide all the necessities to ensure success for the agent partnering with them – including contracts, recruiting, and mark ..read more

Providing insurance solutions to clients can be challenging in many ways, and most of the time, when the process stalls, it’s because the client doesn’t have enough reason to follow through. As an advisor, you need to help create a powerful enough ‘why,’ and education is the best way to do this. As an advisor, you should focus on educating your clients and ensuring they are engaged. Here are a few reasons why educated clients are better for your business.  Educated Clients Will Understand the Value They’re Getting. In today’s market, it is especially important to make sure that your c ..read more

Raymond Lavine an Extended Care Benefits Advisor at Lavine LTC Benefits – a respected extended benefits advisory firm for Long-Term Care and Life Insurance. Their expertise is knowledge of traditional long-term care insurance, short-term care benefits, and hybrid policies. They provide plans for people who are not eligible for regular plans. If they have assets not needed for retirement, they are reserved for caregiving.  Raymond Lavine is knowledgeable in helping people with life insurance that has not lapsed to sell their policies to have money available ..read more

What is insurtech? A new wave of technology-savvy players is entering the insurance sector, bringing a robust set of innovative, disruptive, and opportunity-rich capabilities. In the same way that fintechs have changed banking with their emergence, they will change the playing field on which insurance companies compete. Fintech companies operate at lower costs than traditional banks. Fintech began with several startups with similar goals. These new financial tech companies paved the path for technology integration in traditional corporate businesses – birthing a more modern era by developing ..read more

Samuel Waxman is a Life Insurance and Living Benefits Advisor at Waxman Planning – a firm focused on bringing innovative and practical insurance and estate planning solutions for families and business owners. Samuel’s goal is to ensure that his clients’ insurance and estate plans help protect them, their families and their businesses even in the toughest of times. He does this by utilizing innovative and practical insurance and estate planning solutions.  In this edition of Advisor Spotlight, we speak with Samuel to learn more about him and his approach to being an Insurance Advisor ..read more

The adoption of insurance technology has grown significantly over the past two years since the global COVID-19 pandemic began. As a result, the insurtech industry is growing rapidly, all looking to fill a gap in the market by introducing new technology. Businesses operating in this disruptive innovation space tend to be digital natives with an excellent technological infrastructure that enables them to move easily from work offices to remote operations. However, for traditional insurers that have not embraced digital-first, acquiring clientele isn’t as easy as it used to be. Although it’s ch ..read more

Tanya McKechnie is an Individual Insurance Advisor and Employee Benefits Consultant at Mosley Group Benefits Inc – a Canadian-owned and operated independent group benefits, retirement and technology consulting firm based in Ottawa, Ontario. Although Tanya takes pride in guiding employers and employees through the complex world of group insurance, she is also passionate about helping her clients with their individual insurance needs. In this edition of Advisor Spotlight, we speak with Tanya to learn more about her and her approach to being an Individual Insurance Advisor. What inspired you ..read more

“Insurtech” describes companies that use technology to disrupt the insurance industry. Customers have expressed dissatisfaction with the traditional insurance model’s slow, cumbersome processes. People prefer buying their life insurance online rather than filling out paperwork. As a result, insurtech startups have developed products to meet clients’ digital expectations. The benefit of insurtech for carriers The most significant benefit to carriers is that insurtech allows them to gather the data to create more targeted and needed products. Using these tools also gives carriers a deepe ..read more

There’s a lot to consider when you’re an insurance broker in the competition to reach the top. Which carriers do you want to sell? Do you want to work for one company or work with multiple? How do you advertise yourself? How much time do you want to put into this business? And, how can you serve others in the best way possible? If your goal is to reach more people who need life insurance, have more freedom of your time, cultivate credibility with the public, or be your boss indefinitely, then adding tech tools to your business should be considered. According to a 2020 tech survey, 78% of tho ..read more

There’s a lot to consider when you’re an insurance broker in the competition to reach the top. Which carriers do you want to sell? Do you want to work for one company or work with multiple? How do you advertise yourself? How much time do you want to put into this business? And, how can you serve others in the best way possible? If your goal is to reach more people who need life insurance, have more freedom of your time, cultivate credibility with the public, or be your boss indefinitely, then adding tech tools to your business should be considered. According to a 2020 tech survey, 78% of tho ..read more