The Role of Social Media Influencers in Building Trust and Advocacy With Customers: A Guide for B2B Marketers
CustomerThink
by Oliver Baker
10h ago
Influencer marketing continues to gain headway, with nearly 70 percent of US brands investing in the medium in 2021 alone.  Globally, the market size of influencer marketing increased to 21.1 billion dollars in 2023 — an over seven billion-dollar increase in just two short years. And for good reason.  Audiences turn to their favorite influencers ..read more
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5 Ways Review Management Improves Customer Engagement
CustomerThink
by Jane Grin
10h ago
Increasing customer satisfaction and engagement is a key target for many consumer-focused businesses. The ability to measure this critical metric and track its progress is fast becoming an essential element of any dynamic marketing lifecycle.  As a major aspect of this process, review management supports brands in furthering their understanding of customer feedback and helps ..read more
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How can Customer Service be a Lead Generation Channel?
CustomerThink
by Jared Cornell
10h ago
Communication is the most significant key to generating leads because when you connect with your customers via blog posting, catchy headlines, and subscription notifications, you can attract more customers to your brand. But the question is how you can gain a customer’s trust and loyalty towards your brand and product, as these catchy headlines, taglines ..read more
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The ABC of Zoho AI
CustomerThink
by Thomas Wieberneit
10h ago
During ZohoDay24, Zoho amongst other topics, gave some insight into how the company looks at AI. Raju Vegesna presented Zoho’s AI vision and progress. Additionally, I had the opportunity for a one on one with Zoho’s director of AI research, Ramprakash (Ram) Ramamoorthy. If you want to listen and watch the interview, you can do this here. Both represented ..read more
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Mapping Measurement of Customer Lifetime Value to Financial Performance
CustomerThink
by Greg Kihlstrom
10h ago
The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains and long-term financial performance in the enterprise. Both first-hand findings and recent research sheds light on the nuanced relationship between effectively measuring and improving CLV and its consequential impact on an organization’s financial performance. This article will discuss ..read more
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Transforming E-Commerce with Data: From Insights to Action for Superior Customer Journeys
CustomerThink
by Ed Lorenzini
2d ago
In the dynamic world of e-commerce, understanding your customers is key to success. Meeting customer needs is critical in today’s competitive e-commerce landscape. Digital platforms have raised consumer expectations by offering a wide range of products and services. Customer-centricity is more than a trend; it is a strategic approach that sets companies apart. To avoid ..read more
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Turning Work Gear into Fashion Trends: A Strategic Approach
CustomerThink
by Loleen Grenier
2d ago
In recent years, the line between functional workwear and fashion has increasingly blurred. Safety gear, uniforms, and personal protective equipment (PPE) are no longer confined to their traditional realms. They have started making appearances on runways, in streetwear, and amongst fashion-forward crowds, signaling a shift in how we perceive these utilitarian items. This article explores ..read more
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What should a salesperson expect from their first few days in a new sales role?
CustomerThink
by Bob Apollo
2d ago
This article was initially published in issue 10.1 of the International Journal of Sales Transformation.  I suppose this article could have been titled “what do I wish I had known or done in my first day as a salesperson?” – and maybe I might have benefited from reading it then. But that was a long ..read more
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[Research Round-Up] What CEOs Think of Marketing/CMOs and How Much Tech Buyers Trust Marketing
CustomerThink
by David Dodd
2d ago
(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) The Third Annual CEO Study on Marketing and the CMO by Boathouse  Source:  Boathouse Based on a survey ..read more
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My Curated And Recommended Reference List For EX, CX, Enterprise Culture, And Brand-Building Practitioners
CustomerThink
by Michael Lowenstein
2d ago
For those not familiar with my work, I’m an active author, consultant, researcher and trainer in CX and EX (and also a member of CustomerThink’s Hall of Fame). Let me begin by saying that, though much of my writing and continuous learning is about CX, EX, brand, and enterprise culture subjects, this is an unusual ..read more
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