In today’s enterprises, there is a lot of unmet need that central IT solution teams cannot possibly fill. When given no-code tools, citizen developers can produce solutions ten times more quickly than they could if they only used programming. They design applications that are unlikely ever to be seen by IT, solving issues as they ..read more

Customer satisfaction is one of the key indicators that define success for leading businesses and ensure their growth. Not only does customer satisfaction fuel your revenue but also stimulates positive word of mouth which in turn attracts more customers. However, increasing customer satisfaction is easier said than done. Since people’s interests and preferences have become ..read more

I had a nice surprise when I checked into my hotel room in Manchester last week on a business trip. There was a simple hand-written post card addressed to me, that included one piece of information that took my breath away. It may have taken me over 20 years, but I have now stayed in ..read more

Source:  Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights ..read more

The European market is growing and becoming increasingly competitive. To stand out, businesses need to provide the best customer experience possible. This is where marketing automation can make a huge difference. By leveraging automated marketing processes and technologies, companies can build meaningful relationships with their customers and deliver a seamless customer experience. In this blog ..read more

Today, an effective retention strategy not only has to be quick but also agile in responding to the growing complexity of customer churn. It’s because customers have plenty of options to choose from and have a pretty shallow barrier to switching their service provider, so much so that about 30%-40% of customers continue to switch ..read more

Never underestimate the benefits of an impactful landing page. It’s your chance to make a great first impression, so it’s undoubtedly worth getting it right. Site visitors need to feel informed but not overwhelmed. They should be able to see who you are, what you do and how you can help them. Your landing pages ..read more

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your marketing efforts to create loyalty. The trends toward generating customer loyalty are harder than ever, where 88% of consumers say it takes three or more purchases to build brand loyalty. The loyalty management market ..read more

New suite enables contact centers to optimize their operations by increasing agent productivity and compliance while improving customer experience ..read more

“Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. But maybe this is the wrong path! Perhaps your customer experience management is on a misguided trajectory. A warped or dusty lens causes poor vision. If your aim ..read more