B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether […] The post B2B Marketers Use a Buyer MVP to Excel with GenAI appeared first on Marketing Interactions ..read more

In the fast-paced world of B2B sales, not all leads are created equal. While a high volume of leads might seem ideal initially, focusing on unqualified prospects can drain resources and hinder your sales pipeline. Imagine your sales team chasing after every website visitor or form submission, discovering that many need more budget, authority, and ..read more

Image by Vlad Vasnetsov from Pixabay Have you ever assisted a customer and you really, really wanted to find a solution for them? Yes, I know in customer support our goal is almost always to find solutions for customers.  I’m talking about that customer that perhaps has a really cool use case or perhaps they ..read more

Customers want products and services that can be relied upon to do the job required. Problems arise when companies for their own nefarious reasons decide to change or “improve” their product. While change and genuine improvement can be a good thing for the customer, it benefits are often dependent on a why change was made ..read more

Introduction This article was originally posted on: https://www.eglobalis.com/crafting-and-cascading-a-customer-experience-strategy-across-global-organizations/ Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. This strategy should encapsulate everything from understanding customer behaviors and preferences ..read more

Healthcare organizations are teaming up with influencers more and more to gain the trust of their audience and broaden their impact. Partnering with influencers allows healthcare brands to spread their message to the public, engage with consumers on a personal level, and gain credibility within their specific communities. This approach also assists practices and healthcare ..read more

Nearly three decades ago, Michael Porter warned us about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark Harvard Business Review article, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy. Porter argued that competing primarily on the ..read more

Jeff Bezos is one of the most successful business founders and leaders of modern times; in fact, what he has achieved is proof of the importance of customer-centricity and the need to build customer-centric cultures. So, how can you develop some of his leadership capabilities that will help you in your business? You can follow ..read more

Facilitates the identification and engagement of over 40,000 medical spas and aesthetics practices in United States ..read more

Digital transformation is no longer a buzzword but a critical component for businesses striving to stay competitive in the rapidly evolving digital landscape. While the benefits of digital transformation are clear, quantifying these benefits and demonstrating return on investment (ROI) can be challenging. This blog will explore strategies for measuring the ROI of digital transformation ..read more