
CustomerThink
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CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Major topics include Customer Experience, Customer Engagement, Leadership, and Technology. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.
CustomerThink
4M ago
In the digital age, organizations are inundated with data from a multitude of sources, including internal systems, cloud services, and external partners. To harness the full potential of this data, effective integration and exchange mechanisms are essential. Data exchange software is pivotal in this process, serving as the bridge that connects disparate systems and ensures ..read more
CustomerThink
4M ago
In this article, I explore the often-overlooked elements of strategy development to avoid simply repeating common discussions on this topic. Article source: https://www.eglobalis.com/how-to-define-and-execute-a-b2b-customer-experience-strategy/ Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales ..read more
CustomerThink
4M ago
Suite of marketing services helps financial organizations establish brand awareness, acquire new customers, and drive revenue ..read more
CustomerThink
4M ago
Enabling sales, sales engineering, and customer success teams to operate with greater independence ..read more
CustomerThink
4M ago
Platitudes and gross simplifications regarding the impact of the Employee Experience on the Customer Experience abound. EX = CX. Happy employees = happy customers. Take care of your employees, and they will take care of your customers. These are pabulum. No one disagrees that customer-facing employees are your CX delivery system. But these trite poster ..read more
CustomerThink
4M ago
When something breaks in your home, be it the furnace or the air conditioner or the garbage disposal, you need a quick solution. Many homeowners immediately reach out to a home services provider with hopes of a fast response. Unfortunately, they often find themselves disappointed at this crucial moment. Research by Harvard Business Review revealed ..read more
CustomerThink
4M ago
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans ..read more
CustomerThink
4M ago
Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Personalization is an exciting and developing area for Customer Experiences. On the podcast, we hosted Graham Hill, Ph.D., to talk about it, and I wanted to share […]
The post How to Join the Personalisation Revolution to Move from Ordinary to Extraordinary appeared first on Beyond Philosophy ..read more
CustomerThink
4M ago
Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact. They say you can’t teach an ..read more
CustomerThink
4M ago
I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. When customers interact with brands, they want (expect) a smooth, seamless, consistent, and personalized experience – via their preferred channel. They often make purchases and reach out for help via multiple channels, often starting a purchase in store and ..read more