Monsido platform now supports WCAG 2.2 digital accessibility guidelines ..read more

The business-to-business (B2B) revenue landscape has significantly transformed over the past two decades. Old playbooks no longer suffice; we require dynamic strategies that merge hyper-automation, personalization, AI, and digital scalability. Here’s How to Excel in Today’s B2B Revenue Ecosystem: 1. Data: the bedrock of revenue generation Data should lie at the core of every revenue ..read more

Article source: https://www.eglobalis.com/simplifying-cx-design-how-leading-enterprise-tech-firms-overcome-complex-challenges/ Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity. Intuitive, clear designs make it easier to generate adoption, decrease customer success ..read more

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognise the critical role that strategic, data-driven customer engagement plays in their company’s success. The ..read more

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics. Let’s explore how to craft ..read more

Innovative new solution will enable businesses to harvest first-party data for improved customer experiences to drive efficiencies ..read more

If you buy stock in Costco, then you’re basically buying stock in chickens, gold and hotdogs. And you have two legendary retail leaders to thank for this winning mix. This year, these legends are closing a chapter. In March, Richard Galanti, Costco’s chief financial officer since 1985, retired, following CEO Craig Jelinek stepping down in January ..read more

The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly ..read more

Making your customers root for you is one of the most efficient ways to generate traction and attract a relevant audience. People often rely on recommendations when it comes to making informed buying decisions. They like to hear about the experiences of others before purchasing certain products or services, as it minimizes the risk of ..read more

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can’t create buyer trust, but the right marketing approach can make it more likely trust will develop. Trust has always been a vital component of business ..read more