There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing the thing themselves, but we’ll discuss why this couldn’t be further from the truth. When showing someone HOW to do something, by being open and transparent, you’re building trust with them. You have nothing to hide. And they’ll realize – they can count on you when providing that service and you know what you’re doing. You’re more likely to be ..read more

Too often, we talk about our products or services and our customers don’t know what we’re talking about. We’re using industry-specific jargon that goes right over their heads! It’s a problem, but we can solve it by creating content that speaks to this issue. It’s called “what is” content. You need to assume your customer is ignorant to all the words that are specific to your industry. Brainstorm all of these words, and create content explaining what they are. Think about all the things you talk about that someone might see and might not understand. Use video, use text, prefer ..read more

How would you rate yourself as a communicator? AND how do you even explain the concept of great communication? Well, the ability to ask great questions determines your communication prowess, and it allows those listening to us to discover truths themselves. That’s what we want, right? Salespeople, managers, maybe even your own boss…they all tend to rate themselves highly when it comes to effective communication, but when taking this test, they often fall flat. How can you be a better communicator? We’ll walk you through this simple activity you can do with your team to see if you’re asking the ..read more

Our ultimate goal, as a speaker, is to move our audience. Well, where do you even start? How do you get your audience engaged and inspired by your words? It’s possible, even if there’s audience members who don’t even want to be there! The greatest secret to influencing your audience is three words: the Columbus Principle. This simple, yet super effective principle lets your audience feel like the idea was theirs, that they discovered it first! Your goal as a speaker isn’t outright telling them, but leading them, and helping them discover what you’re trying to tell them without actually sayin ..read more

You have a story to tell, don’t you? We all do. And you may think, “I’ve already told this story once before, no one wants to hear it again.” But that line of thinking couldn’t be further from the truth! There’s power in telling your story again and again. Think about it, the world needs to know what life has taught you. Your story, your experience, has made you exactly who you are. No one else has experienced life the way you have. So telling your story, from the stage, in the boardroom, or one-on-one will resonate with people because it’s yours. So, tell your story. Then tell it again. The ..read more

Company culture is much of what we talk about when looking for new work. Will we fit in there? And while they can be fun, building a great team with an awesome culture isn’t going to escape rooms or to offsite activities. It’s not a reliable long-term solution. We need to develop long-term habits, skills, and traits within the team to see long-term results. And really, it’s simple to to build relationships within your team and build a company culture people would love to work in. Learn to ask better questions. When’s the last time you had a deep conversation with a coworker? The ability to ..read more