HOW DO BRANDS AND AGENCIES FIND CONTENT CREATORS? I have an advantage of being a content creator, but also working in freelance influencer marketing. The benefit? I know exactly what brands and agencies are looking for when searching for content creators, which helps me. But, as sharing is caring, I am here to also help you, too. As I am all about assisting my fellow content creators. So here is the tea, and it is relatively piping hot: Most agencies I have worked at use a mixed approach; we either use tools such as (Tagger, Traackr, Klear, etc.) to find content creators. Or the more ma ..read more

  In the ever-evolving world of content creation, I've embarked on a journey to elevate my fashion and beauty videos. While the glamour and style are undeniable, I've discovered the power of adding a personal touch through voiceovers. Beyond the surface, I've faced the challenge of showcasing the depth of who I am. Here are ways content creators can infuse substance into their niche and create meaningful connections.  1. Behind-the-Scenes Stories: Unveiling the Real You Behind every makeup brush stroke and wardrobe choice, there's a story. Sharing personal anecdotes not only hum ..read more

Have you ever been asked by a brand to sell your videos in perpetuity? I'm noticing a growing trend where brands are seeking perpetual rights to UGC (User-Generated Content). It's a significant decision, one that can shape the future of our content and careers. Let’s unpack this. I’m Jess D, a content creator since 2011, who has collaborated with renowned brands. Through my journey, I've seen the evolution of content rights and how they impact creators. Here's a balanced view of selling content in perpetuity: Pros of Selling in Perpetuity: 1. Lump Sum Payment: Often, these deals come wit ..read more

As a content creator with over 12 years under my belt and a freelance social media and influencer marketing director. Having collaborated with impressive brands and content creators alike, one thing remains crystal clear: the magic of evergreen content. Now, what do I mean by "evergreen"? It’s content that remains relevant and fresh for readers over a long period of time. Unlike trend-driven pieces that might fade as quickly as they rise, evergreen content continuously offers value, drawing in readers time and time again. For us in the fashion world, evergreen content might include: 1 ..read more

Hey, babes! Lately, I've been feeling the pinch when it comes to views on my usual platforms. I've done the dance with best practices, but let's be real - sometimes the TikTok and Instagram algorithms just aren't on our side. However, there's a silver lining in every cloud, and mine has been User Generated Content (UGC). Despite the challenges, my passion for content creation remains unshaken. And here's why I think you should be giving UGC a shot too: 1. You Don't Need a Million Followers:UGC isn’t about how many followers you have, but the quality and creativity of your content.  ..read more

Hey there, fam! If you’ve been vibing with the fast-paced world of social media, influencer marketing, and content creation, you'd know that this realm has undergone some *serious* glow-ups. Platforms have popped up, taken their 15 minutes of fame, and vanished. We've got AI sliding into our DMs with the latest content tricks, and honestly, the job scene feels like it’s had more makeovers than our Instagram profiles. So, let’s break it down, into four ultra-relatable categories: the artsy souls (creatives), the masterminds (strategists), the people-people (client services peeps), and th ..read more

Hey there, creative fam! Ever heard the term 'UGC Content Creator'? No, it's not the latest TikTok dance trend; it's actually a game-changer in the content creation realm. Let's break it down. ? What’s UGC?   UGC stands for 'User Generated Content.' Remember those good ol’ days when you'd snap a pic of your fave bag or that lipstick shade you were obsessed with? That was UGC in its early days! Essentially, it’s about creating content that sings praises (or otherwise) for brands, but without the added pressure of leveraging your personal community. Diversifying the Bag ?: Now, I kn ..read more

Hey fam! ? We're diving deep today. If you’re a freelancer or content creator, you’ve probably faced that dreaded delay in payment. That's not just a hit to the wallet; it's a blow to the spirit. But fret not! We've got laws, rights, and tools on our side. Here’s your step-by-step guide to reclaiming what's rightfully yours. 1. Know Your Rights: Before you even begin the chase, it's crucial to understand the foundation. In the UK, we're backed by the **Late Payment of Commercial Debts (Interest) Act 1998**. This law empowers us to claim interest and compensation on late payments. The ba ..read more

Hey fellow creators! ? We've all been there, right? That daunting moment when inspiration seems miles away, and the dreaded content dry spell sets in. You're scrolling through your archives, looking for something—anything—that could make your post for the day. And that's when it hits you: the importance of always having some B-Roll on deck. Why B-Roll is Pure Gold Unscripted moments are where the magic often lies. Think about it: those genuine laughs, spontaneous dances, or just the mundane aspects of your day like your morning routine or an errands run. These snippets, often overlooked ..read more

#AD SUPERDRY YOUR GIRL IS IN JAMAICA !! Guess what… I've been living my best life. Soaking up the sun, and you won't believe what I've been up to? – Diving headfirst into the majestic Caribbean waves! ?? Oh, you know I had to push myself out of my comfort zone, and baby girl, I did it not once, but twice! Once by the hotel, and today, I owned it like a queen at Dunn's River Falls! But here's the thing! – My journey to this fierce swimmer status didn't happen overnight! Oh, no! I took adult swimming lessons, at the end of last year and the beginning of this year. I'm so glad I did.. Go me ..read more