Persol, renowned for its unparalleled commitment to quality and craftsmanship, embarks on a new chapter of evolution with the launch of its latest campaign: a magnificent ode to heritage and sophistication. Embracing its iconic status while carving out fresh perspectives, Persol invites audiences to reimagine the essence of iconicity in contemporary fashion. Dubbed the N1 campaign, this visual masterpiece transports viewers into a realm where artisanal perfection reigns supreme. Featuring captivating black and white portraits of models Chiara Scelsi and Marcos Fecchino, each image serves as a ..read more

Nike continues to push the boundaries of performance footwear with the launch of the highly anticipated Nike Pegasus 41. Building on the legacy of the iconic Pegasus line, the Pegasus 41 introduces groundbreaking features designed to enhance the running experience for athletes worldwide. At the heart of the Pegasus 41 is the new full-length ReactX foam midsole, a first for the Pegasus series. This innovative foam technology delivers over 13 percent more energy return compared to React foam, providing runners with a responsive and cushioned ride like never before. Not only does ReactX foam ele ..read more

Community lies at the heart of every football team, and Lovers FC has taken this ethos to new heights with their latest collaboration. Partnering with the iconic branding experts Rizla, Lovers FC has unveiled a collection that pays homage to the vibrant spirit of Peckham, one of London’s most dynamic neighbourhood’s. Venturing into the bustling streets of Peckham, Lovers FC showcased their new collection alongside the team from Rye Lanez Tattoo, a group of lifelong Southeast London residents. Embracing tradition and community, the collaboration brought together two pillars of local culture, c ..read more

New York’s Aimé Leon Dore is making waves yet again with their second drop for the Spring/Summer 2024 season. Led by creative director Teddy Santis, the label continues to impress with its fusion of sporty elements and classic prep style. This latest collection epitomises summer vibes with a range of versatile pieces designed to seamlessly transition from day to night. From short-sleeved bowling shirts to collared soccer jerseys and shorts, Aimé Leon Dore offers something for every taste. The colour palette remains sophisticated, featuring tones of army green, navy blue, cream, and classic bl ..read more

ARNE, the dynamic British brand, is set to make waves with a weekend-long pop-up event on Regent Street in the heart of London. Taking place from Saturday, March 23rd, to Sunday, March 24th, the pop-up promises to showcase the best of ARNE’s upcoming SS24 Collection and signature core products. Founded in 2018 by brothers Reece and Ryan Broadhurst, ARNE has quickly gained acclaim for its versatile and stylish offerings. Embraced by sports icons like Rio Ferdinand, Ashley Cole, and Wayne Rooney, ARNE’s range encompasses activewear, loungewear, casualwear, and footwear, making it a go-to destin ..read more

As the wheel of fashion constantly spins, the cord suit wheels into the limelight yet again, turning heads and revitalising wardrobes across the globe in 2024. The classic texture and style of cord suits are making a serious comeback in men’s fashion, reborn with a contemporary twist that’s attracting envious glances from every corner. Where can you find the most stylish sets? Look no further than Moss Bros, of course, a tried and trusted name in men’s fashion industry with an extensive catalogue of cord suit styles that expertly blend modern chic with timeless classicism.  Moss Bros’s d ..read more

P&Co, the renowned British menswear brand, invites you on a sartorial journey with their latest collection, “Going Nowhere.” Embodying the spirit of wanderlust and adventure, this collection blends rugged masculinity with contemporary style, offering a range of versatile pieces designed for the modern explorer. Inspired by the idea that the destination is often less important than the journey itself, “Going Nowhere” celebrates the freedom of the open road and the thrill of exploration. Each garment in the collection is crafted with meticulous attention to detail and a commitment to qualit ..read more

Gearing up for a significant occasion or a formal event for you, mate? Feeling confused or overwhelmed at the jargon-rich dress codes? If so, perusing through this guide will certainly clear all your doubts. Our aim is to resonate with your needs by familiarising you with various dress decorations for men. We hope to help you confidently dress appropriately for each occasion, save yourself from awkward faux-pas or be a beacon of sartorial splendour.  First, let’s kick off by addressing the most formal occasions. If you find yourself with an invitation marked ‘White Tie’ or ..read more

In a celebration of half a century of creative ingenuity, Casio Watches proudly presents a limited drop of the iconic Casiotron, paying homage to its groundbreaking 1974 debut. This exclusive timepiece, reimagined for the modern era, seamlessly blends iconic design with cutting-edge technology, marking a significant milestone in the brand’s illustrious history. The Casiotron, Casio’s inaugural wristwatch, revolutionised the watch industry with the world’s first automatic calendar function in a digital watch. Now, 50 years later, Casio honours this legacy by retaining the original design while ..read more

Looking to step up your footwear game this year? Whether you’ve got Karl Lagerfeld or Differio on your radar, every new season promises a fresh collection of cool shoes for men that outshines the next. Quite frankly, it can be just as overwhelming to find designer men’s shoes that can also pair seamlessly with everyday basics. If you’re struggling to find stylish men’s shoes with mix-and-match potential, your wardrobe issues will soon be resolved. With a few tips and tricks, you can certainly create a trendy footwear capsule that covers all seasons and occasions. Factors like quality, functio ..read more