What Are Spam Traps and How Can You Avoid Them?
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
1w ago
Key Takeaways Avoid Spam Traps with Good Practices: Spam traps are email addresses set, or flipped, by providers to catch spammers, and landing in one can harm your sender reputation and email deliverability. Prevent this by regularly cleaning your email list, implementing double opt-in subscriptions, and avoiding purchased email lists. Maintain Email List Hygiene: Regularly purge inactive subscribers and validate new email addresses at the point of collection. Use email verification tools to ensure your list only contains active, engaged users, reducing bounce rates and enhancing engagement ..read more
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Ensuring Email Success: The Importance of Bulk Email Validation
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
1w ago
Key Takeaways Enhanced Email Deliverability: Bulk email validation is essential for improving email deliverability. By verifying that email addresses are valid, deliverable, and active, businesses can reduce bounce rates and enhance sender reputation, ensuring their marketing messages reach the inbox of their intended audience. Boosted Campaign Performance: Regular email list validation contributes to higher engagement rates by focusing efforts on genuine and interested recipients. This leads to better open and click-through rates, which are crucial metrics for the success of email marketing ..read more
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Are Your Email Metrics Misleading You?
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
1M ago
Discover why traditional open rates might not reflect real engagement anymore Once the gold standard for measuring email campaign success, the reliability of email open rates is now being called into question due to evolving technology and tightening privacy standards. Marketers have long depended on this metric to assess how well their strategies are working, adjust their messages, and improve their outreach tactics. Now, to stay aligned with the modern consumer – whose preferences and behaviors are rapidly evolving – marketers are being called to continuously adapt and innovate to meet these ..read more
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A Complete Guide to Email Validation
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
1M ago
Key Takeaways Improve Email Deliverability: Email validation will lessen your risk of email deliverability problems, skewed campaign results, and lower sales. Practice Email Hygiene: Regular email maintenance provides constant protection for your digital marketing campaigns. Drive Higher Engagement Rates: Clearing the deck of bad addresses means more accurate data on campaign performance. Introduction To Email Validation In today’s digital age, email continues to be a major player in online communications – whether for personal correspondence, professional connectivity, or marketing outreach ..read more
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Email as the Core of Digital Identity: The AtData Story
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
3M ago
How AtData’s bet on email addresses paved the way to becoming the leader in email address intelligence. Have you ever considered how central your email address is to your digital life? It has become the cornerstone of your digital identity. This realization is at the heart of AtData’s journey — a path marked by foresight, innovation, and transformation. Our journey, spanning over two decades, is a testament to innovation, strategic evolution, and the visionary bet our founders took on the pivotal role of the email address in digital identity. The Dawn of AtData At the turn of the millennium, w ..read more
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Google Just Turned Up Spam Protection: Guidelines for Business
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
3M ago
How to move past the spam folder and adapt to Google’s new standards Despite Gmail’s AI blocking over 99.9% of spam, phishing, and malware — about 15 billion emails daily — Google’s Group Project Manager, Gmail Security & Trust, Neil Kumaran, believes it’s still insufficient, leading to the introduction of new requirements for bulk email senders. Google’s recent revamp of its spam protection measures is a wake-up call for businesses worldwide as the initiative represents a seismic shift in how email deliverability will function moving forward. Let’s dive into what this means and outline so ..read more
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Choosing The Right Fraud Prevention Solution For Your Needs
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
3M ago
Key Takeaways Robust Real-Time Solutions: A strong fraud prevention strategy is essential for protecting assets, reputation, and customer trust, and should include real-time monitoring and multi-layered security measures. Data-Driven Defense: Leveraging first-party email data for identity verification is crucial in the digital age, affording companies a more accurate and controllable means of fraud prevention. Tailored Industry Protection: AtData’s email address intelligence can play a key role in preventing fraud by ensuring the integrity of customer data and identifying risks before they be ..read more
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How AtData’s Domain Risk Score Redefines Fraud Detection
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
4M ago
In a digital landscape peppered with nearly 100,000 new high-risk email domains emerging daily, the race against cyber threats feels like navigating through a minefield blindfolded. For businesses, the stakes couldn’t be higher: a single misstep can lead to significant financial loss and damage to customer trust. And distinguishing friend from foe in the often-murky waters of the internet can seem a formidable task, particularly when fraudsters create new disguises daily. This is the reality we’re all grappling with. But we believe there’s a smarter way to navigate these waters. The inception ..read more
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Fintech Nexus Podcast Highlights: Insights from AtData’s VP of Fraud and Data Strategy
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
4M ago
Listen to the full episode on Fintech Nexus My journey with AtData has been deeply intertwined with the evolution of fraud prevention and the strategic application of email data. Recently, I had the privilege of discussing my role and insights as the Head of Fraud and Data Strategy on the Fintech Nexus Podcast. Reflecting on our conversation, I’m excited to share the role AtData plays in the future of financial services, from the lens of my experiences and our collective efforts to combat fraud. The AtData story, born from the merger of FreshAddress and TowerData in 2022, is one of rebirth and ..read more
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Shifting Towards a Life-Centric Model and the Role of Email Address Intelligence
FreshPerspectives Blog | Email Marketing Tips from FreshAddress
by atdata
4M ago
Modern consumers are not the same as they were a decade ago. They are more informed, selective, and concerned about their privacy. Yet, some things remain the same — we are all complex, walking contradictions, and demand personalized engagement based on our preferences. A study by Accenture speaks of this ‘human paradox’ where consumers expect tailored experiences but are simultaneously wary of sharing their personal data, and where “one thing is clear: the old playbook for relevance is now obsolete. It’s time to take on a new strategy.” The Emergence of the Life-Centric Consumer Model For dec ..read more
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