Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures, leaves many advertisers seeking alternative solutions to maintain their marketing momentum while leveraging data that adheres to privacy requirements and aligns with consumers’ expectations. We explore the implications of Oracle’s exit and how Precisely’s PlaceIQ can provide the stability and continuity that advertisers need. Oracle AdTech Shutdown Implication  Oracle’s advertising division, once a ..read more

Key Takeaways: Use location and data APIs to boost app reliability and user satisfaction with accurate, up-to-date geographic information Overcome common issues like failed deliveries and customer frustrations through advanced geo addressing solutions that enhance efficiency and data accuracy Leverage Precisely APIs to not only correct data but also enrich applications with essential functions including identity verification and points of interest location The demand for accurate and efficient location-based apps has never been higher. From simplifying your lunch order to navigating to the n ..read more

Key Takeaways Data Fabric is a modern data architecture that facilitates seamless data access, sharing, and management across an organization. Data management recommendations and data products emerge dynamically from the fabric through automation, activation, and AI/ML analysis of metadata. While data fabric is not a standalone solution, critical capabilities that you can address today to prepare for a data fabric include automated data integration, metadata management, centralized data governance, and self-service access by consumers.  As data grows exponentially, so do the complex ..read more

Key Takeaways: IBM mainframes present unique security challenges that make comprehensive visibility a must-have for modern IT security strategies. A siloed approach to security solutions doesn’t work anymore; strategic business-driven security is essential. Precisely Ironstream facilitates seamless real-time data integration to Google Security Operations, for faster and more effective threat management. Cyber threats loom larger and more sophisticated than ever, and businesses across industries can no longer afford to have blind spots when it comes to their mission-critical systems. Take IBM ..read more

Key Takeaways: Harness the power of location intelligence to drive smarter, data-driven decisions that turn spatial data into a strategic asset. Top location intelligence use cases include efficient territory planning and network optimization, which help maximize productivity and customer satisfaction. Successful location intelligence initiatives require a foundation of high-quality address data, enrichment data, and spatial analytics. Data is booming, but one critical piece often remains overlooked: the power of location. Understanding the “where” of your data helps you unlock its strategic ..read more

Although technology has historically been a male-dominated industry, more women are continuing to enter the field. With this, more resources and programs have emerged which help girls learn about tech hobbies and career possibilities. Precisely supports the growth of women in the industry and as a result, established the Precisely Women in Technology (PWIT) Program which supports women at the company. PWIT is a program for women that’s run by women and provides mentoring opportunities, community events, and more. Each month, a PWIT member from any area of the organization is featured to share ..read more

The Precisely team recently had the privilege of hosting a luncheon at the Gartner Data & Analytics Summit in London. It was an engaging gathering of industry leaders from various sectors, who exchanged valuable insights into crucial aspects of data governance, strategy, and innovation. Sanjeev Mohan, former Gartner analyst and principal at SanjMo, served as moderator for the luncheon. His key takeaways from the conversation were that “data leaders are under tremendous pressure to collaborate within the C-Suite on projects that deliver true business value. They are working through organiza ..read more

Key Takeaways: Data governance has transitioned from a regulatory necessity to a strategic asset that enhances innovation. Robust data governance supports AI applications, ensuring data is AI-ready, and facilitating sound AI governance practices. You need data integrity – accurate, consistent, and contextualized data – to build trust in AI applications and improve overall decision-making processes. The Gartner® Data and Analytics Summit in London brought together data professionals from around the world to share the latest strategies, ideas, and innovations that are enabling them to harness ..read more

Key Takeaways: Adopting both CCM and CRM platforms can significantly enhance your customer experience through personalized communications, automated workflows, and consistent messaging across channels. Automating repetitive communication tasks cuts back on manual efforts to save you time and reduce costs. As consumer expectations for efficient and personalized experiences continue to rise, effectively managing customer relationships and communications is more crucial than ever. But what’s the best strategy for your business? Customer relationship management (CRM) and customer communications ..read more

Submission deadline July 22, 2024 Winners to be announced at Trust ’24, October 8, 2024 Data leaders today are driving remarkable business transformation by solving complex challenges, mitigating risk, and delivering on strategic initiatives like AI, automation, advanced analytics, and more. Precisely is launching the first-ever Data Integrity Awards to recognize Precisely customers who have achieved excellence in data integrity through innovative use cases and demonstrated results. Regardless of where you’re at on your data journey, there’s a story to tell and we’d love to shine a light on it ..read more