5 Mid-Funnel Marketing Strategies You Can Try Today
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
Spare a thought for the middle of the marketing funnel. It’s like the middle child, watching as its siblings get all the praise. At the top of the funnel, we’re generating high-quality leads, and everyone wants more of those. And at the bottom of the funnel, we’re closing the deal. Earning and burning. Snapping necks and cashing checks. That’s where all the glory happens. But just because our attention is often focused on the extremities of the marketing funnel, that doesn’t make the middle any less important. Today, I’ll focus on the best five mid-funnel marketing strategies to help you mov ..read more
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E-Commerce Affiliate Marketing: How to Get More Sales in 2021
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
Affiliate marketing is nothing new. The concept of paying people to say nice things about your products has (probably) been around since humankind first learned to control fire. But there’s been a noticeable uptick in search interest around affiliate marketing over the past five years: So it’s no surprise that over four-fifths of advertisers already run affiliate programs, according to data from e-commerce tech giant Rakuten. Of those that do, more than 80 percent dedicate over one-tenth of their total marketing budgets to affiliate activity. Affiliate marketing is a big deal and it’s easy ..read more
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7 Hello Bar Examples to Inspire Your Own
Sleeknote » B2B Marketing
by Sam Thomas Davies
2y ago
If you’re looking for good hello bar examples, you’re in the right place. In this guide, I’ll share seven of the best hello bar examples I’ve seen.  I’ll also explain why they work and how you can model them on your own website. FREE DOWNLOADABLE BONUS Want More E-Commerce Marketing Strategies? Get access to our free e-commerce CRO toolkit and skyrocket your organic traffic, on-page conversion rate, and more (includes resources not found in the blog post). Download Your E-Commerce CRO Toolkit → Hello Bars (Made Simple) 1. What Is a Hello Bar? 2. Link to Important Information 3. Ru ..read more
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7 Small Business Marketing Strategies You Can Try Today
Sleeknote » B2B Marketing
by Sam Thomas Davies
2y ago
7 Small Business Marketing Strategies You Can Try Today CRO If you’re like most small business owners, you’re on the constant lookout for new marketing strategies to help you grow your brand’s online presence. In this article, I’ll share seven small business marketing ideas to grow your business online. Yes, many of these ideas come from big brands, but there’s no reason why you can’t tweak them for your small business. I’ve tried mapping the ideas to the many stages a buyer goes through on their journey—from finding your brand through organic search to landing on your website, all the way ..read more
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7 of the Best Live Chat Examples to Inspire Your Own
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
7 of the Best Live Chat Examples to Inspire Your Own E-Commerce Marketing Remember back in the early 2010s when it felt like every brand in the world was desperate to have its own app? Fast-forward to the current day and live chat services have replaced apps as the must-have tool in every company’s locker. From e-commerce to SaaS, and from B2B to B2C, live chat is everywhere. It’s easy to see why—after all, customers like using it. Indeed, satisfaction rates climbed to 85.6 percent in 2020, according to Statista. FREE DOWNLOADABLE BONUS Want More E-Commerce Marketing Strategies? Get acce ..read more
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12 Brands That Nail Using GIFs in Emails
Sleeknote » B2B Marketing
by Sam Thomas Davies
2y ago
12 Brands That Nail Using GIFs in Emails Your job, as an email marketer, is to drive engagement.  You can have the best-written emails in the world, but if it isn’t driving opens, and more importantly, clicks, nothing else matters. One way top brands are driving engagement today is by using animated GIFs.  From showcasing praise to promoting top products, there’s a myriad of ways brands are using GIFs to get noticed, so, in this article, I’ll focus on my five favorites, drawing from real examples from today’s top brands. FREE DOWNLOADABLE BONUS Want More Email Marketing Inspirat ..read more
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What Is a Good Conversion Rate? (And How to Improve Yours)
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
What Is a Good Conversion Rate? (And How to Improve Yours) Conversion Rate Optimization Conversion rates are a bit of an obsession for a certain kind of marketer. And we seem to be growing more obsessed with them as time goes by. According to Google Trends, search interest in the topic “conversion rate” has climbed consistently since its records began: We all know how hard it is to “win the click” in the first place. We invest time and money in SEO, social ads, and paid search. So we want to know that when someone lands on our site, there’s a good chance they’re going to buy something. Pro ..read more
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Pillar page
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
geagae The post Pillar page appeared first on Sleeknote ..read more
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7 of the Best E-Commerce Shipping Policy Examples We’ve Seen
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
7 of the Best E-Commerce Shipping Policy Examples We’ve Seen Conversion Rate Optimization Let’s be honest. Your shipping policy page(s) will never be the sexiest part of your e-commerce site.  It won’t be the most visually appealing or the most interesting to read, and it certainly won’t drive the most traffic. It won’t directly make you any money either—no one’s going to buy anything straight from your shipping page. But I guarantee you, if your shipping policy isn’t up to the mark, it’ll definitely cost you money. To illustrate my point, let’s take a look at the top 10 reasons why co ..read more
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9 Creative Subject Lines to Inspire Your Next Email Campaign
Sleeknote » B2B Marketing
by Emil Kristensen
2y ago
9 Creative Subject Lines to Inspire Your Next Email Campaign As an email marketer, it’s easy to get too caught up in trying to do what everyone else is doing. We talk about it a lot here on the blog, but standing out from the crowd of your subscribers’ inboxes is one of the most crucial things you must do when creating . It’s one thing to follow trends, but if you want more opens and clicks, you’ve got to start trying things your subscribers have never encountered before. That’s a scary prospect, I know. It can be hard to even know where to start.  My suggestion? Start from your subjec ..read more
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