A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed.  I thought I would share some of them with you as an overview of what you’ll want to think about. Keep […] The post How to Promote Your Event and Fill the Room first appeared on Robin Samora ..read more

Public speaking has taken on a new meaning in the age of virtual presentations. But just because you’re delivering from home doesn’t make presenting online any less daunting. In fact, virtual presentations can be more nerve-racking. Instead of a room filled high energy and applause, you might have technological delay, awkward silence, blinking eyes, and […] The post Public Speaking Test [Where Do You Need to Improve] appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

Marketing your small business can be frustrating when you’re working hard, but not seeing results. It can also be expensive but it doesn’t have to be. You can win new clients, increase visibility, and grow your business —with no-cost marketing. One easy and effective way to do that is with a podcast tour. It’s no-cost […] The post Zero-Cost Marketing Strategies: Start a Podcast Tour appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

Even though you may not be in front of a crowded room just yet, learning the Art of Public Speaking or at least faking it until you make it, is a good strategy to improve your marketing skills and presence. Speaking in public is a top fear, but it doesn’t have to be. Practice, preparation, […] The post 7 Public Speaking Tips Every Marketer Should Know appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

If you think that the only way to get a reporter’s attention is with a press release, think again. Email marketing also works to let journalists know who you are, what you’re up to, and why they should take notice.  It’s a no-cost PR pitch strategy that works.   What Can You Write About in an […] The post No-Cost Marketing: 7 Email Pitch Ideas You Can Write in Your Sleep appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

Think it’s hard to find sponsors for an online event? Not if you have some insight on how to encourage and wow potential partners.  Recently, Eventbrite shared some thoughts on how to win new sponsors and maximize their visibility.  5 Marketing Tips to Get Sponsors for Your Online Event   Design a virtual exhibition page.  Give […] The post 5 Marketing Tips to Get Sponsors for Your Virtual Event appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

If you’re in marketing or sales, you’re probably so accustomed to using PowerPoint in presentations that it almost becomes a crutch. Sure, you need content for webinars and when you’re training large groups, but what about when you’re meeting virtually or in a small group? This morning, I was scanning my daily Feedly.com library, and […] The post How to Ditch PowerPoint in Your Next Marketing Presentation appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

When you can’t get in front of a live audience to build visibility and credibility, ramp up your search for podcasts. It may seem time consuming at first, so reset your mindset. Think of it like creating a customized roadmap to reach your marketing goals.  Podcasts provide amazing opportunities for promoting your expertise, products and […] The post How to Find Podcasts to Book You appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

Want insight on how your customers think and what they need?  Look at Quora, the ultimate question and answer site for experts who want to provide value (and get leads), and readers who want guidance (and free advice). It may not seem like the most exciting addition to your social media marketing, but it does […] The post Is Quora the Best Q + A Marketing Platform? appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

Want to hear a success story of how a 31-year-old public high school teacher outlasted 30,000+ other speakers from around the world to win the International Toastmasters Award for Best Speaker? Meet Ramona Smith from Houston. Her winning speech, “Still Standing” explored how she found strength in adversity and overcoming challenges. Business Insider interviewed Ramona […] The post How a Houston Teacher Won the Toastmasters International Award for Best Speaker appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more