10 Tips to Give a Knockout Video Presentation
DiResta Communications Inc.
by Diane DiResta
3w ago
You don’t need to be Steven Spielberg to make a good video presentation. But you do need to tell a story. Video marketing is becoming more popular and desirable on social media. Video is a powerful medium when done right. When done wrong, it can negatively affect your brand and reputation. Here are 10 tips when creating a video message: Get to the point quickly. Don’t bore the listeners with long, fancy music and intros. The audience won’t wait  for special effects and they may turn you off. Get that video started! Know your purpose. Why are you doing this video? To inform, to create a r ..read more
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What To Do If You're Zoom Bombed
DiResta Communications Inc.
by Diane DiResta
1M ago
Imagine you’re in a Zoom meeting. The speaker is scintillating. Then all of a sudden you hear another voice. You don’t know where it’s coming from. Then an unknown person appears in the gallery. His behavior is obscene. The meeting stops. Everyone is silently wondering what to do. This actually happened in a class I attended. How do you get rid of this disgusting intruder? Fortunately, we had a couple of back office experts on the call and they were able to remove him from the room. What if this scenario happened to you? Would you know what to do? Here are a few tips for preventing invaders f ..read more
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How to Succeed in a Fireside Chat
DiResta Communications Inc.
by Diane DiResta
3M ago
How are you showing up? Public speaking is not just standing on a stage. Another option is the fireside chat. This is an interview on stage and is a popular choice for CEOs. Often a CEO will give a short address followed by a sit down with an interviewer to have a conversation. The fireside chat creates an intimacy with the audience and enables them to get to know the leader in a different way. It’s also the perfect choice for someone who isn’t a good speaker. They can maintain their leadership spotlight without losing credibility because of poor presentation skills. It creates greater engage ..read more
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4 Communication Lessons from the Medical Profession
DiResta Communications Inc.
by Diane DiResta
4M ago
My husband was admitted to the hospital for a heart condition. We thought he was going to need open heart surgery. He was admitted on Monday and we waited hours for a bed. This was not surprising given the current state of hospitals. We had been referred from our local hospital and had not met the surgeon. He showed up Monday night at 10 pm long after I was gone. He showed up the next time at 8pm. Again, I didn’t get to meet him or talk to him. We thought the surgery would be scheduled the next day but that was not the case. Each day a new test was scheduled. We were clueless as to what kind ..read more
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The One Speaking Mistake TV Presenters Make That Radio Presenters Don't
DiResta Communications Inc.
by Diane DiResta
5M ago
My mouth was watering. I was listening to a major network television broadcast. They were interviewing a restaurant owner and he was describing a delicious recipe. They talked about his menu, his background, and of course they all sampled the tasty dish. So far so good. They captured and kept my attention. Wouldn’t you want to go to a restaurant with such good food? There was only one problem. They ended the interview without mentioning the chef’s name, the name of the restaurant or the location. How frustrating! A lost opportunity for the restaurant and for me. It’s happened too many times t ..read more
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 4 Ways to Melt Away Fear
DiResta Communications Inc.
by Diane DiResta
6M ago
If you’re a public speaker you’ve experienced nervousness. And for some presenters the mere thought of speaking can cause anxiety. Anxiety or fear begins in the mind but it also settles in the body.  The question is How does fear show up for you? There are four basic fear reactions as shared by Lorianne Reeves. You can remember them as the 4 Fs. The first F is Fight. The inclination is to want to attack when you’re in a state of fear. It can manifest in the body as clenched fists and the desire to attack physically or verbally. When somebody starts yelling at you it could be that they’r ..read more
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How to Lose Credibility with One Word
DiResta Communications Inc.
by Diane DiResta
7M ago
“What’s in a name?” This was the question Shakespeare asked through the character of Juliette. Years ago, I was in a meeting at my church. I volunteered to be part of a committee and was excited to step up and participate. Connie, the leader, had been a church member for a few years and was experienced heading up volunteer events. We both met with the Director of Church Activities and my enthusiasm quickly subsided. The Director barely looked at me. She addressed the conversation to Connie. She would say, “Right, Connie?” “ I want you to buy holiday flowers, Connie.” “Connie, get back to me ..read more
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How to Reel in  your Audience When They’re Slipping Away.
DiResta Communications Inc.
by Diane DiResta
7M ago
Imagine you’re about to walk on stage. You’ve waited for this moment. You prepared your presentation, timed it, and rehearsed out loud. You begin your speech but as you continue you to speak you see signs of boredom. The audience gets restless. You hear coughing. And worse, you see people on their phones! Where did you do wrong? You may not know in the moment. But you do know you have to reel them back in. What can you do? Let’s take a lesson from fishing. Bait your Hook. To grab attention start with something attention-getting. It may be a startling statistic or a story or a promise. Leave ..read more
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7 Steps to Be a Knockout Podcast Guest
DiResta Communications Inc.
by Diane DiResta
8M ago
Podcasts are the new public speaking stages. Giving a presentation on a podcast can increase your visibility, build your brand, and improve your skills. Today’s presenters must be media savvy and podcasts are a great platform for getting your message out. However, you can’t just show up and talk. A podcast is a production and requires good presentation skills. Unlike being on a live stage, a podcast is recorded and distributed so you want to showcase yourself in the best light.  Here are a few tips for presenting on podcasts: 1.       Know the demographics-N ..read more
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To Communicate with Influence, Change Your Language
DiResta Communications Inc.
by Diane DiResta
9M ago
Do you wonder why some communications or proposals get a response and others don’t? Do you want to get a better response rate? A tax authority had been sending out a collections letter unsuccessfully in the U.K. A team of behavioral scientists (BIT) decided to test the effectiveness of the correspondence. They sent out two different letters to delinquent taxpayers. The first letter said: We are writing to inform you that we have still not received your tax payment of $5,000. It is imperative that you contact us. In the second letter, the team of behavioral scientists incorporated social psych ..read more
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