What Remote Means Now
Decker Communications
by Jonathan Willard
2M ago
Few words have changed meaning as quickly as remote. A word that until recently meant “having very little connection and lacking relationship” is now used to convey a new kind of connectedness, one made possible by virtual networks as opposed to physical locations. There’s emotional depth in this new remote. We conduct distinctly personal affairs remotely. We talk intimately online with doctors and therapists and have heartfelt conversations with friends and family. Our expectations for the richness of virtual connection have redefined the social fabric of our lives. Today’s remote implies di ..read more
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A lot put into a little
Decker Communications
by Ben Decker
4M ago
Maybe TikTok and YouTube Shorts are having us appreciate a lot of great content, put into a little package… We at Decker have been long-time fans/supporters/advocates of Chip and Dan Heath and their books, especially Made To Stick.  We even created a program called Decker Made To Stick Messaging with their partnership – using our Decker Grid.  So when we see the methodology work – we just want to point to it and say, ‘Let’s all copy THAT!’  That’s what this blog is highlighting… Jim Lecinski is a previous Google sales leader and 2022 professor of the year at Kellogg.  Not ..read more
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Leaders ‘instill trust’
Decker Communications
by Ben Decker
4M ago
A recent study by Korn Ferry shows the traits needed by leaders, and as it has been tracked over the years, the traits have changed accordingly. One stood out to me as a new addition for 2022; however, is it new? It’s that leaders need to ‘instill trust.’ Based on the pandemic and the physical and mental strains employees have been put through, instilling trust is a new critical competency for 2022. I can’t help but think of our founder’s 30-year-old best seller, You’ve Got to Be Believed to Be Heard. I suppose he could have titled it ‘How to instill trust.’ Instilling trust has always been a ..read more
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Turbulent Times Call for Resilient Leaders
Decker Communications
by John Galvin
5M ago
These are tough times to be a leader, whether at a Fortune 500 or a startup; whether you’re running a business unit, a function, or leading a team of teams. For starters, economic headwinds have forced leaders to open spreadsheets, reexamine growth and hiring plans, and balance transformative initiatives against predictable products. Where do you invest? Where do you hold the line? Where do you cut? Business issues are one set of problems, but leaders are also having to figure out how to rebuild cultures, to create connections among team members they don’t know–and that don’t really know each ..read more
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Convey Warmth in Difficult Conversations
Decker Communications
by Decker Consultants
6M ago
An international government agency needed communications training for its key leaders to improve their ability to influence and inspire. They had the difficult challenge of needing to persuade the minds of their countries’ elected officials to change a bureaucratic practice within the public health sector. This important change would ultimately save the lives of the country’s citizens.   Decker led a 2-day custom workshop paired with individual coaching to hone the skills. The session was incredibly memorable, with all participants displaying raw honesty from the start and not holdi ..read more
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5 Best Practices for a Hybrid Workplace
Decker Communications
by Decker Consultants
7M ago
We have been seeing articles after articles about hybrid work being the new normal. We should be used to this by now–considering that we have been working in a hybrid, or even fully remote, environment for the past two and half years. However, the corporate world still finds challenges surrounding behavior in a hybrid environment.  It is easy for people to feel isolated or suffer from Zoom fatigue in these newfound everyday, working conditions Here are 5  best practices for working in a hybrid environment:   Help employees stay connected to the mission: Keep employees foc ..read more
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A strategy and its solution won’t achieve success on their own…
Decker Communications
by Mike Lewis
9M ago
My daughter just completed her first track season, and I learned a lot! Did you know that in a relay race, the fastest runner, also known as the ‘anchor,’ is usually assigned to the last leg of the race? It’s because the best runner has the most chance of making up for anything that went wrong during the earlier legs. True of your strategy implementation as well. Even the most successful companies can invest enormous amounts of time, talent and treasure to create an incredible strategy or solution framework that doesn’t cross the finish line. Whether it’s using a leading outside industry cons ..read more
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Why the Range of Your Communications Matter
Decker Communications
by Jonathan Willard
9M ago
The book Range, by David Epstein, is a goldmine of insights for improving skill, innovation, and performance. And there’s a vital takeaway for communications that all can learn from. Epstein’s work makes the case that generalists, not specialists, are better primed to excel in today’s complex and unpredictable environment. His research shows how generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. That’s an argument that swims against the ..read more
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Tornado season in the markets
Decker Communications
by Mike Lewis
9M ago
I grew up in Central Texas. When May rolls around, the most active month of tornado season, I always think about the time a tornado came to visit our elementary school. You’ve probably heard those loud bells that go off in public places during an emergency. They are shrill and cold; the first thought is RUN… somewhere. That’s what our tornado alarm sounded and felt like, every child in class started screaming and you could see those ominous dark clouds getting darker somehow. Then the steady voice of our teacher rang out, clear and calm. “Kids, STOP, look at me, follow me in one line.” And we ..read more
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Communicating for Digital Transformation
Decker Communications
by Jonathan Willard
10M ago
Three years ago, our CEO, Ben Decker and I were working on a keynote speech for a senior executive at a cloud platform provider. His presentation topic was Digital Transformation through the lens of cloud adoption.  We anticipated the script we were writing would hit upon issues like data security and privacy, multi-cloud environments, and interoperability. How wrong we were! The executive entered the conference room and shared his theme for the keynote: “Digital Transformation is culture transformation, plain and simple. Culture is the key success factor, the secret sauce. I want to tal ..read more
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