How to Get More Book Reviews With Derek Doepker
Author Media
by Thomas Umstattd Jr.
5d ago
Imagine you’re walking down the street and seeing a restaurant with a huge crowd outside, straining to see and hear the live musicians inside. Across the street, you see a solo guitarist with a few coins in his open guitar case.  Which musical performance do you think is better? Most people would choose the performer with the audience. Scientists have long studied this phenomenon called social proof. People want to do what they see other people doing. They want to read what they see other people reading.  In a similar way, readers find out which books are popular by looking for ..read more
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The Brandon Sanderson Crop Rotation Method for Restful Rapid Writing
Author Media
by Thomas Umstattd Jr.
1w ago
The Middle Ages were rough for European farmers. They were trying to grow crops on fields that had been used for hundreds or even thousands of years. They knew farming “exhausted the field,” but they didn’t know why. As a result, nearly half of the fields had to be left fallow every year so they could rest.  Leaving half the fields fallow was terribly inefficient, and Europe had frequent famines as a result.  How fruitful is the field of your writing?  Do you feel tired?  Does your mind feel tired?  Do you feel like a field that just can’t yield what it used to?  ..read more
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How to Build Hype for a Debut Novel
Author Media
by Thomas Umstattd Jr.
2w ago
After you finish the final edits of your novel, it’s time to launch your book into the world. But how do you get readers so excited about your book that they can’t wait to buy it and tell their friends? How do you create hype for your novel? Many first-time authors make the mistake of rushing to upload their books to Amazon and then kicking back, waiting for readers to flock to their books. But nothing magical happens when you upload your book to Amazon. In fact, nobody even knows it’s there unless you tell them.  I asked author C.J. Milacci how she got readers ex ..read more
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Whisper and the World Whispers Back
Author Media
by Thomas Umstattd Jr.
3w ago
On Christmas Eve, I caught the flu. I spent Christmas Day wrapped in a blanket, wracked with chills, and coughing intensely. Clutching a negative COVID test didn’t make me feel any better. Influenza didn’t care. It wants its championship belt back. I’m slowly getting better.  I spent a week whispering like the Godfather before progressing to growling like Darth Vader.  As a podcaster, I talk a lot. So this time of silence has revealed some interesting insights about communication and book marketing. #1 A Great Book Is Not Enough When I can only whisper, my children can’t hear me tell ..read more
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How to Hire a Good Editor
Author Media
by Thomas Umstattd Jr.
1M ago
With hundreds of books launching every day, competition for readers is tougher than ever. Your book must stand out on the digital shelf, and the quality of your writing is a key element that will make your book shine.  What’s the most critical element of good writing? Good editing.  Behind every successful author stands a team of editors who help ensure the book’s success. But in these days of AI spellcheckers and beta readers, do you still need to find a good editor?  Yes! Yes, you do. You probably already know you need an editor, but knowing you need an editor and finding ..read more
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Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author
Author Media
by Thomas Umstattd Jr.
1M ago
Recently, a nasty review of Novel Marketing appeared on Apple Podcasts. It wasn’t our first negative feedback, but it was our first mean negative review. The reviewer didn’t like me and didn’t think I did a good job of hiding who I am. She was angry that I didn’t hide the fact that I am a Christian.  If you are a writer, you must accept one cold reality. Some people will hate you and your writing. They’ll post false reviews, stir up untrue controversy, and try to systematically take you down. So what can you do about these people? James L. Rubart, bestselling author and Chr ..read more
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20 Ways to Promote Your Book During the Holiday Season  
Author Media
by Thomas Umstattd Jr.
2M ago
December is the biggest sales month for most authors because books make great gifts! So how can your holiday book promotion help your book become a go-to Christmas gift?  But first… Don’t Let Publishing Ruin Your Christmas Before we talk about tactics, let’s discuss how we can keep holiday book promotion in the right place. I don’t want to add stress to an already stressful time of year. I believe the following strategies will help reduce your stress. Take a Break You can take a break from marketing to spend time with your family. If your book is good and already has a fan base, then peo ..read more
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How to Grow your Platform Without Social Media – with Sandy Cooper
Author Media
by Thomas Umstattd Jr.
2M ago
In a scene from The Princess Bride, the six-fingered man takes Wesley into the pit of despair to suck away one year of Wesley’s life with “the machine.” A nefarious “machine” could be sucking away years of your life, one hour at a time, and you may not be aware of it.  That machine is “social media.”   Data shows that social media does not help authors sell more books. But have you ever considered how much time you spend scrolling through Facebook feeds and watching TikTok videos?   You might be shocked to find out that social media is sucking away years of your ..read more
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How to Save Money as an Author
Author Media
by Thomas Umstattd Jr.
2M ago
There is an old saying that the way to make a small fortune in publishing is to start with a large fortune. And while the early days of publishing favored independently wealthy authors, things have changed over the years. While publishing may be cheaper than it once was, it’s not free. Anyone saying otherwise is probably trying to scam you. Like in any business, it takes money to make money. But there are ways savvy authors can save a lot of money.  If you want to learn clever ways to save money as an author, keep reading.  Money Saving Strategy #1: Invest in Education The number one ..read more
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How to Find a Good Editor
Author Media
by Thomas Umstattd Jr.
2M ago
With hundreds of books launching every day, competition for readers is tougher than ever. Your book must stand out on the digital shelf, and the quality of your writing is a key element that will make your book shine.  What’s the most critical element of good writing? Good editing.  Behind every successful author stands a team of editors who help ensure the book’s success. But in these days of AI spellcheckers and beta readers, do you still need to find a good editor?  Yes! Yes, you do. You probably already know you need an editor, but knowing you need an editor and finding ..read more
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