The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s role in driving pipeline? Tessa […] The post How to Take a More Goal-Oriented Approach to Marketing Data appeared first on Convince & Convert ..read more

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, you’ll discover opportunities that offer even better results? […] The post How to Use Data More Strategically to Reach Audiences appeared first on Convince & Convert ..read more

Video marketing has become a powerful tool across various industries. 89% of businesses will use video as a powerful marketing tool in 2025. And that includes healthcare too.  In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively […] The post 5 YouTube Video Editors for Healthcare Marketing in 2025 appeared first on Convince & Convert ..read more

Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. […] The post New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina) appeared first on Convince & Convert ..read more

In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised a lot of questions in […] The post The Google + Reddit Partnership: What Does This Mean for Your Content Strategy appeared first on Convince & Convert ..read more

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […] The post The Power of Niche Targeting: How Marketers Can Win by Thinking Small appeared first on Convince & Convert ..read more

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes […] The post B2B Social Media Marketing Trends for 2025 appeared first on Convince & Convert ..read more

Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content […] The post Top 5 AI Writing Assistants for Smart Writers to Use in 2025 appeared first on Convince & Convert ..read more

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization, is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still […] The post Master Marketing Personalization with a Data-Driven Approach [Book Excerpt] appeared first on Convince & Convert ..read more

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and […] The post Key Considerations for Smart Marketing Leaders Adopting AI appeared first on Convince & Convert ..read more