[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
Convince and Convert Blog
by Todd Lebo
1w ago
In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State of SMB Marketing, a new research study Ascend2 completed with Constant Contact, uncovered many insights into how SMBs think about marketing and where they need the most assistance. Small businesses worldwide are grappling with a crisis of confidence in their marketing efforts, with only a quarter feeling assured about the effectiven ..read more
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Are Branded Podcasts Worth the Investment in 2024?
Convince and Convert Blog
by Gini Roberts
2w ago
Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest in as part of their content marketing plans. The podcasting arena is now a thriving ecosystem, teeming with diverse voices and captivating narratives. There are millions of shows available for listeners to do ..read more
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6 Crucial Findings From NetLine’s 2024 B2B Content Consumption Report
Convince and Convert Blog
by Jon Steiert
1M ago
For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation.  This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).  Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. 1. Users Don’t Hate the Gate Provactive subheader? Yes. Unreasonable statement? No. In 2023, user demand for gated B ..read more
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Mastering Social Media ROI: Steps to Empower Your Team
Convince and Convert Blog
by Stephanie Ramirez
1M ago
The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. 55% of consumers discover bra ..read more
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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma
Convince and Convert Blog
by Stephanie Ramirez
2M ago
So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision. First, let’s identify what exactly is the role of a consultant and an agency? A consultant is an experienced professional with a broad range of knowledge, but has in-depth expertise in and/or specializes in one or a couple of different subject ..read more
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[Research] The Influence of AI on GTM Strategies
Convince and Convert Blog
by Todd Lebo
2M ago
As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.  But what are the specific ways that GTM professionals are using AI? And what is working and not working?   New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we ca ..read more
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The Decision Journey: New Insights from Reddit Research
Convince and Convert Blog
by Rob Gaige
2M ago
The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.  In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice. Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the r ..read more
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How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)
Convince and Convert Blog
by Ann Smarty
3M ago
I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging. Only a couple of my articles from all those 10 years of writing keep coming back to me (they are still being referenced by others, and I get reminded of them through monitoring my name and seeing blog trackbacks). Most of my content goes d ..read more
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Training Your Workforce for ChatGPT: A Comprehensive Guide
Convince and Convert Blog
by Jason Keath
3M ago
Even if you have a rule against it, your employees probably use ChatGPT for work.  We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35) are the biggest users of ChatGPT (source). Never has a new tool been adopted into the workplace so quickly from the bottom up. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are ..read more
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Beyond Valentine’s Day: Year-Round Marketing Strategies To Build Brand Devotion
Convince and Convert Blog
by Gini Roberts
3M ago
Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. The truth is, the Valentine’s Day of modern times took thousands of years to become the holiday we all know and love. Or love to hate.  The origin of Valentine’s day is a dramatic series of events, beginning with the execution of a man nam ..read more
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