Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly… Versus the ones who stay stuck for years – no matter how hard they work. One key difference in approach stuck out to me. I’ll illustrate what this one difference was with a story. Once upon a time… Two marketers graduated from busin ..read more

Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s not because they aren’t excellent at what they do. I t’s not because there isn’t value in their service. It’s often because they haven’t defined the three most important elements of delivery: the how, the when, and the why ..read more

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise and reach the right audience. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign.  Let’s get to it.  How Brands Use a Tagging Strategy Tagging involves using keywords o ..read more

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape. Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits an ..read more

You ask the head of marketing how the team is doing and get a giant thumbs up. “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck.  If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality. Why d ..read more

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales. Now, the challenge is that in today’s commoditized world, sales teams often struggle to stand out from the crowd. As a result, closed won rates plummet, and organizations find it challenging to demon ..read more

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape. Colleagues: Their tried-and-true proven tactics or lessons learned. Customers: Their calls, requests, and ideas.  Considering any of the above is not bad, in fact, it can be very wise! However, listening ..read more

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I ev ..read more

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. So which tools should you use to g ..read more

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they wer ..read more