18 Strategies That Make Great Healthcare Website Designs
Healthcare Success
by Stewart Gandolf
6d ago
Your website is—more often than not—the first experience people have with your brand. So having a solid strategy is crucial. Creating an immersive, branded space for users to experience is vital for effective marketing. When you’re strategic, branding and messaging are clear and cohesive across multiple channels, and your website can better support your short- and long-term business goals, such as: Better brand image Improved trust Enhanced brand reputation More appointments Increased patient volume Higher patient retention Greater revenue Lowered competition risk 18 Effective Website Design ..read more
Visit website
Why Are Patients So Angry? Plus, Frontliner Tips for Health Leaders
Healthcare Success
by Stewart Gandolf
1w ago
It’s not your imagination. People really are ruder to each other these days.  The pandemic, economy, political unrest, war, and continued uncertainty have taken—and continue to take—a toll on people’s mental health. These all contribute to stress, anxiety, frustration, and anger. And according to Harvard Business Review, frontline workers are taking the brunt of this unrest and aggression. Why? In today’s post, I share vital insights on why everyone’s so angry, how health leaders can more effectively support their employees, including tips so they can better prepare for our new, albeit un ..read more
Visit website
The Perils of SEO Over Optimization
Healthcare Success
by Stewart Gandolf
2w ago
SEO is a good thing.  It’s the original bridge between Google search crawlers and people; it is the only way search engines better understand and retrieve what consumers are organically searching for online.  But did you know that you can overdo SEO? It’s called over optimization, and it happens all the time.  A common example is a website with multiple pages on the same topic. On the surface, going after the same keywords multiple times seems like a good idea. But with Google, this approach results in all of those pages ranking poorly.  In this blog post, I share some of t ..read more
Visit website
How to Respond to Patient Reviews (+ Free Examples)
Healthcare Success
by Stewart Gandolf
3w ago
It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues.  Responding to patient reviews can be tricky.  According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. To offer further discouragement from violating HIPAA, anyone who knowingly obtains or shares individually identifiable health information may face a criminal penalty of $50,000 and up to one year in pri ..read more
Visit website
Four Vital Optimizations Required For Digital Marketing Success
Healthcare Success
by Stewart Gandolf
1M ago
I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. That’s a shame because true optimization requires a more strategic approach that considers each of the following four factors: Consumer Demand Campaign Management (e.g., Google Ads or Microsoft) Landing Page Conversion Process     Let’s take, for example, paid search (e.g., search engine marketing, SEM, pay-per-click, or PPC). Because it generates results quickly, often yields the lowest cost per acquisition, allows for real-time testing, and scales i ..read more
Visit website
Why You Should Demand a Team of Healthcare Marketing Specialists
Healthcare Success
by Stewart Gandolf
1M ago
We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her boss was unwittingly setting her up to fail. After talking for twenty minutes, she felt like I was "finishing her sentences" for her. I said, "Let me guess. Your CEO expects you to be a graphic designer, writer, web developer, videographer, social media guru, online advertising expert ..read more
Visit website
Healthcare Marketing & Advertising Expert Roundup: Best of 2022
Healthcare Success
by Stewart Gandolf
1M ago
Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. I’ve compiled some of our most significant posts here, so you can easily reference them as you move into 2023. All Consuming Consumerism: Major Shifts & Important Personas This past year, we covered healthcare consumerism from nearly every angle. That’s because some profound shifts that happened this year affect how we market to target audiences.  In fact, the first blog post I’d like to share focuses on exactly how consumeri ..read more
Visit website
9 Healthcare Marketing Trends to Embrace in 2023
Healthcare Success
by Stewart Gandolf
2M ago
Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. It’s time to pay attention to what competitors offer and find ways to remove unnecessary obstacles to care.  In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023 1. Competition from Retail and Telehealth Disruptors Continues to Intensify The COVID-19 pandemic supercharged ..read more
Visit website
What is Black Hat SEO? & How to Prevent Harming Your SEO Campaign
Healthcare Success
by Stewart Gandolf
2M ago
Google despises black hat SEO techniques. Whether performed intentionally or unintentionally, black hat techniques involve tricking users and search engines to gain rankings. If any site incorporates these practices, Google eventually finds out and penalizes the site accordingly.  These penalties can be as minor as gaining a lower SERP position or as severe as being completely removed from the Google index. In this article, I’ll share 11 black hat SEO techniques to avoid, and how to comply with Google’s search engine guidelines.  But first, what is black hat SEO? What is Black Hat SE ..read more
Visit website
Why You Need an ADA Compliant Healthcare Website—and How to Get One
Healthcare Success
by Stewart Gandolf
2M ago
Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities.  The problem? The ADA doesn’t offer clear regulations for a compliant website.  The bigger problem? ADA accessibility lawsuits are on the rise. If your website isn’t accessible to people with disabilities, you could risk lawsuits, financial liabilities, and damage to your brand reputation. So what can you do? During an unsettled website accessibility law environment, it is still possible to follow certain guidelines to make a “good-faith effor ..read more
Visit website

Follow Healthcare Success on Feedspot

Continue with Google
OR