The digital nomad lifestyle isn’t new, but many people are giving it a second look post-pandemic. IdeaRocket founder and Creative Director William Gadea lives in Buenos Aires and he’s convinced it’s one of the best possible places to live and work.  “If you took a measure of quality of life for a city and you divided that by a measure of cost of living, Buenos Aires might just be number one in the world,” Gadea said.  Gadea is well-positioned to make this claim. He was born in Peru and has lived in Australia, the Dominican Republic, and the United States. He moved to Buenos Aires in ..read more

Every startup needs an amazing startup video. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, video offers an interesting way to introduce a new business, product, or service to the world. We’ve compiled some of the best startup videos of all time to show you how startups have used this versatile marketing tool.  What The Best Startup Videos Have In Common The right startup video can make even the most outlandish ideas seem inevitable. Whether you’re disrupting the way we travel, how we do business, or how we shave, every successful startup begins with a great ..read more

After decades of build-up, it seems the age of virtual reality is finally here. At least, that’s what Mark Zuckerberg, founder and CEO of Meta would like you to believe. Some other tech companies are also highlighting the supposed benefits of virtual reality in business. But, IdeaRocket founder, William Gadea advises caution. “VR is massively overhyped,” he says.  Headlines shout about how VR might help people cope with anxiety, detect ADHD symptoms, and “deal with death.” Everyone seems to be looking for ways to use VR from the classroom, to staff meetings, to future moon colonies. Appar ..read more

As you set your video strategy, you might look for guidance from video marketing statistics. Data about when, where and how your audience watches video is valuable. So it makes sense that you would seek it out. There’s just one issue: A lot of the stats that pop up in a quick web search may not be accurate. No, there’s no Big Video conspiracy sharing false information about video. It’s just that statistics can easily be taken out of context or hang around way past their useful life. So let’s talk about how to find reliable video marketing statistics and which ones might not be trustworthy.&nbs ..read more

Over the last two decades, animations have begun to pop up in courtrooms more and more often. As more attorneys choose to invest in legal animation, understanding when and how animation is used in the courtroom has become more urgent.  As early as 1996, experts were predicting that courtroom animation would become part of the attorney’s essential toolkit. Today, that future seems to have materialized. A whitepaper from the Bureau of Justice Assistance, U.S. Department of Justice states, “Today, juries expect video to be presented to them in every case, whether it exists or not.”  It ..read more

As we approach 2023, marketers are looking forward to a new year with new trends in video. Predicting what the new year will bring isn’t always easy, so we asked marketers and business owners to use their expertise and log their prediction for video marketing trends in 2023.   The 220+ marketers and business leaders we talked to pretty much all agreed on the video trends for 2023. They talked about video lengths, platforms, emerging technologies and how to focus your video marketing strategy. Most said that all of these things mattered for 2023, but many disagreed on where these tren ..read more

If your brand is like a lot of others out there, you might slow down your B2B marketing during the holidays. You’ve probably had conversations that include phrases like:  “The marketing team needs a break.” “This is our slow season.” “No one is in the office anyway.” All of those arguments make a certain amount of sense, but they might be causing you to miss out on opportunities.  It turns out that the holidays are a prime time to market to business buyers, especially on social media.  Professionals Engage More With LinkedIn Over the Holidays LinkedIn has reported that ad engage ..read more

We all know that diverse teams get better results. When we talk about employee diversity we often focus on race and culture, but neurodiversity in the workplace is equally important. Neurodiverse employees bring a unique perspective that can make your team more productive and creative.  Video is a valuable tool for supporting neurodiversity in the workplace. Not only can it help your neurodiverse employees feel more at home, it can also guide employees and teammates as they interact with neurodiverse employees.  What is NeuroDiversity in the Workplace?  Most often, the conversat ..read more

If your business is one of the many that has introduced diversity, equity and inclusion initiatives in the last few years, you might still be finding what works. And we want to help, because knowing you want to encourage and support diversity is one thing. Creating a strategy to do that is a whole other challenge. Here are four types of DEI videos that can help support your diversity, equity and inclusion efforts.  Reasons To Create DEI Videos You don’t need us to explain why diversity, equity and inclusion are important, but you might need some support in finding tools to help build a mo ..read more

When TikTok exploded onto the scene, we couldn’t just ignore it. There was a whole new platform devoted to video, and here we are, a video creation company. Clearly, we had to at least try making TikTok videos. We have to admit to some concerns early on. We’d heard that TikTok wasn’t the right platform for B2B businesses. Plus, although we’re video experts, stepping onto the TikTok stage was like moving to another country. The social norms and expectations were different and we needed to learn the language.  So the experiment was this: test whether TikTok is a useful place for B2B compani ..read more