
IdeaRocket Blog
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IdeaRocket is a New York City-based animation studio specializing in explainer videos. On their blog, you will find important tips, interviews with different animators, creative ideas and everything else you need to know about animation.
IdeaRocket Blog
1w ago
AI has evolved yet again. Just a few months ago, AI video generation was plagued by impossible physics and a lack of scene consistency that made AI videos…less than immersive. But world models are making these problems a thing of the past. A world model is any generative AI model that can maintain the consistency …
The post How AI World Models Are Helping Video Generation Level Up appeared first on IdeaRocket ..read more
IdeaRocket Blog
2w ago
The Amazon video advertising ecosystem is growing. From the retail site to its live-streaming platform, Twitch, Amazon offers plenty of opportunities for brands to reach shoppers. The 2024 announcement that the company would offer Prime Video Ads expanded an already thriving ad ecosystem. Amazon is an online sales juggernaut, responsible for more than 37% of …
The post The Amazon Video Advertising Fundamentals Guide for Brands appeared first on IdeaRocket ..read more
IdeaRocket Blog
2M ago
Every brand wants to stand out on social media. You want to be seen. You want to get your message in front of the right people so they’ll become life-long customers. And video marketing with paid social media ads is an endless battle for audience attention. You may have tried flashy graphics, celebrity spokespeople, and …
The post Make Your Brand Stand Out on Social Media With Videos That Blend In appeared first on IdeaRocket ..read more
IdeaRocket Blog
2M ago
When it comes to video marketing, nothing beats storytelling. And when it comes to storytelling, the hero’s journey story structure has a long and proven history. Storytellers have been using this framework to craft compelling stories since the days of ancient Greece. Using this classic 3-act format can help you keep viewer attention and make …
The post How the Hero’s Journey Can Make Marketing Videos Memorable appeared first on IdeaRocket ..read more
IdeaRocket Blog
3M ago
These days it seems like everyone is shopping and selling online. That means more brands are looking for ways to stand out online. Video is a useful tool, and animated video might be the secret sauce your brand has been looking for. Animated ecommerce product videos can help your brand stand out, be seen, and …
The post Smart Ways Brands Can Use Animation in Ecommerce Product Videos appeared first on IdeaRocket ..read more
IdeaRocket Blog
3M ago
Whether you hate AI or love it, there’s no denying that it is the technology of the moment. Like any technology used for creation, the limitations of the medium shape the end result. We’ve collected some of the best AI videos that lean in to the constraints of artificial intelligence to make something interesting, and …
The post 6 Best AI Videos You Can Watch Right Now appeared first on IdeaRocket ..read more
IdeaRocket Blog
4M ago
Animation is a compelling way to bring stories to life. That’s a philosophy IdeaRocket was built on, and Carnegie Hall seems to agree. During their celebration of Latin and Caribbean culture in the U.S., known as Nuestros Sonidos or Our Sounds, Carnegie Hall turned to IdeaRocket to transform original artwork by Sol Cotti into an …
The post IdeaRocket Celebrates Nuestros Sonidos with Carnegie Hall appeared first on IdeaRocket ..read more
IdeaRocket Blog
4M ago
Animation festivals are can’t miss events for anyone interested in the art of animation. To make it easy for you to stay in the know, we’ve pulled together a list of our favorite animation festivals from around the world. These events showcase the work of master animators, students, and creators from around the globe and …
The post Our Favorite Animation Festivals From Around the World appeared first on IdeaRocket ..read more
IdeaRocket Blog
4M ago
When brands decide they need help to craft their marketing idea into a polished video, they basically have two options. They can hire a marketing firm to manage the project, or they can go directly to video production partners. Lately, we’ve started noticing a trend, at least at our video production company. More brands seem …
The post Why More Brands Are Going Direct to Video Production Partners appeared first on IdeaRocket ..read more
IdeaRocket Blog
5M ago
3D animation software giants like Maya and Blender have a challenger. More animators are embracing Unreal Engine, a graphics game engine that has expanded into the movie, TV and virtual reality markets. Unreal Engine animation shows up everywhere from video games and VR experiences, to blockbuster movies and indie video projects. But why are animators …
The post Why Industry Pros and Indie Creators Use Unreal Engine Animation appeared first on IdeaRocket ..read more