
Enigma Blog
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In a world of algorithms, artificial intelligence and word of mouth, companies and organisations have no other choice than perfection. So Enigma gathered a team of strategists, designers, branding specialists, business model experts or service designers. We help our clients become great at what they do. Or become even greater.
Enigma Blog
4M ago
In today’s digital landscape, LinkedIn is an essential tool for any B2B company. With over 3.4 million users in Switzerland alone, LinkedIn offers a highly qualified audience. Even though this platform represents only 30% of the Swiss population, a staggering 89% of decision-makers in the B2B space are active on LinkedIn. This makes LinkedIn an ..read more
Enigma Blog
4M ago
Influencer marketing has become a cornerstone of digital strategies. According to a Nielsen study, nine out of 10 people trust recommendations from influencers when choosing new brands or products. For companies looking to build credibility and engage new audiences, incorporating influencer marketing into your strategy is essential. How to Choose the Right InfluencersThe first step ..read more
Enigma Blog
6M ago
If you’re still directing paid advertising traffic to your website, it’s akin to using an operating system that’s a decade old. It might still work, but it’s far from optimal. It’s time to evolve. Websites serve their purpose for organic traffic, employer branding, and general information, but paid ad traffic? That should be sent to ..read more
Enigma Blog
8M ago
TikTok for your business? I suggest you give it a try. The platform is challenging in terms of creating continuity and advertising, but it’s very successful even in B2B.
In today’s digital era, staying ahead in marketing means embracing the platforms where your audience thrives. While TikTok might seem dominated by youthful creativity, its broader user base is an untapped goldmine for businesses seeking to amplify their reach and engagement. At Enigma, we recognize TikTok’s potential not just as a social media phenomenon but as a pivotal marketing battleground. This is why we’ve tailored spec ..read more
Enigma Blog
9M ago
In Switzerland, Digital Out of Home (DOOH) is transforming the advertising landscape, engaging brands with their audiences in dynamic and innovative ways across both B2C and B2B sectors. Digital panels, once supplementary to campaigns, now dominate in certain Swiss cities, making it possible to run an Out of Home campaign exclusively with digital elements.
The Visual Dynamics of Digital Panels
Digital panels capture attention more effectively than traditional static displays thanks to their animation capabilities. This enhanced visibility is crucial in urban environments where every second of ..read more
Enigma Blog
1y ago
Enigma proudly announces a significant evolution within its leadership team to fuel its continued growth and success. Welcoming three exceptional individuals to the Leadership Circle, Frédéric Doms, Creative Director, Charlotte Paris, Head of Digital, and Franck Pineau, Head of Sales, with this move the agency believes it is poised for an even more promising future. They will be joining the current leadership team made up of Olivier Kennedy, CEO; Martin Künzi, CXO; Nadine Nassif, Head of Human Talent & Admin; and Antonia Sturzeis, Head of Client Success (CH-DE), further strengthening and e ..read more
Enigma Blog
1y ago
Olivier Kennedy, CEO Enigma: In today’s fast-paced corporate world, finding balance is key. Nadine Nassif, the Head of HR & Administration at Enigma, shares her thoughts on inclusivity, tackling gender bias, and the role of yoga in her corporate life. Our conversation provided insightful glimpses into how Enigma is creating a workplace that empowers everyone, especially women.
After your experiences at Proctor and Gamble and Capital Group, which is Kaplan International, you ventured into entrepreneurship with a yoga company before coming back to Enigma. Can you tell us about this journey ..read more
Enigma Blog
1y ago
Olivier Kennedy, CEO Enigma: Today we are honored to be joined by Emilie Lassausaie, Head of Client Success at Enigma, for an insightful discussion on gender bias in leadership roles. Emilie’s experience in the marketing sector sheds light on the challenges women in leadership face and how they can navigate them effectively.
Thank you for joining us, Emilie. Can you tell us about your journey to becoming a leader at Enigma?
E.L: Of course! I began my journey at Enigma as a project manager. As time passed, I immersed myself in the various intricacies of the marketing industry and became passion ..read more
Enigma Blog
1y ago
Olivier Kennedy, CEO Enigma: Today, we sit down with Charlotte Paris, a valued member of the leadership team at Enigma. In this interview, she shares her journey from her beginnings at Gamned, to becoming the Head of Digital at Enigma. We’re delighted to hear her insightful reflections on gender diversity in leadership positions and how she fosters an inclusive work culture.
Charlotte, you’ve held significant roles at Enigma, including your current position as the Head of Digital and member of the leadership board. Prior to that, you led the team at Gamned. Can you share a little bit about you ..read more
Enigma Blog
1y ago
The future is now
In the rapidly evolving world of marketing, innovative technologies are reshaping the way businesses connect with their target audience. Among these technologies, artificial intelligence (AI) stands out as a powerful tool with immense potential. Now, AI is making its mark on the realm of political marketing, transforming the way campaigns engage with voters. In a recent interview, we explored the fascinating role of AI in political campaigns, discovering how it shapes public perception and enables personalized experiences that resonate with individual voters.
Personalization ..read more