Brave New Female 2.0
Bluemarlin Brand Design Agency
by Rashi Shah
4y ago
The tides are turning globally, and brands are waking up to a new era of equality and inclusivity. Either as an active decision or a change forced upon them, our article ‘Brave New Female’ reflected on the need for brands to commit themselves to the honest portrayal of the real lives women live in. Be it Dove’s latest campaign to #StopTheBeautyTest or Ariel’s ‘Share the load’, brands are stirring conversations that re-empower women as they break stereotypes to speak the truth and resonate with women everywhere who are ready to be all that they can be – and simply who they are. Dove India – Sto ..read more
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StratBrats Wanted
Bluemarlin Brand Design Agency
by Laura Eyles
4y ago
A few weeks ago we celebrated national apprenticeship week - an annual opportunity to recognise the impact of apprenticeships on individuals, employers and the economy. A trinity of sorts, where you hope the results are equally positive for all. You may have read our opinion on trinities. In short, the power of three intentionally turns up in a lot of our strategic work. From the way that we conduct research and distil our insights to the way we form a big brand idea on the trinity of Human Truth, Category Truth and Brand Truth. This trinity of individual, employers and the economy is no diffe ..read more
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Waking up to a different kind of Nature with Rowse Chocobee
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
After record breaking growth following the relaunch of the UK’s #1 Honey Brand, Rowse have teamed up with bluemarlin again to launch a whole new way for consumers to Wake up to Nature. Rowse Chocobee is made with just two ingredients, 100% natural honey and Rainforest Alliance-certified sustainable cocoa. A first foray outside of honey for the brand, by blending two abundantly natural ingredients, the innovation ladders up to Rowse’s raison d’etre: to help people to simply wake up to nature. “We worked intensively with Rowse over the last couple of years to help them establish an authentic v ..read more
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Bluemarlin embraces Finnish folklore to create new draught font for Karhu beer
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
Draught fonts for Karhu beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the brand, celebrating provenance and it’s iconic status at every touchpoint. Like the bear, the structure is towering and striking in any bar setting. When illuminated, it showcases Karhu’s bold branding and proves alluring to drinkers from a ..read more
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Looking back on 2020
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
How will 2020 ultimately be remembered? Probably for lockdowns and working from home; social distancing and face coverings; uncertainty and upheaval. But however challenging 2020 was, there were undeniable bright spots. People came together, doing their part and standing up for what they believe in. Life as we knew may have irrevocably changed, but it continued on nevertheless. At bluemarlin, we learned just how truly resilient we all are. Whilst we often found ourselves physically separated, we also discovered ways to stay connected and keep our creative adrenalin pumping. New challenges spar ..read more
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The Portfolio Edit: Red
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
Few, if any, colours can hold the breadth of association enjoyed by red. It’s robust, it’s regal, it’s sexy, daring even - a colour with allure and alarm in equal measure.  Simply Red  A timeless classic, red is familiar and memorable. Red is the dominant colour in heritage brands such as Royal Mail, Coca Cola and British Airways. Plenty of FMCG brands have followed these stalwarts and tapped into this provenance in the hope of reaching similar heights of equity.  Roll Out the Red BrandsFrom luxurious hues of burgundy and ox-blood to eye-catching crimson and ruby, red can just a ..read more
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The evolution of male grooming
Bluemarlin Brand Design Agency
by Laura Eyles
4y ago
Male grooming is predicted to be worth more than £61.7bn by 2024. In 2018, men’s skincare sales in the UK rose by a staggering 16.5% and The Independent reported it to be one of the top “booming markets” along with Brazil, South Korea, US, Germany and India. It is no doubt evolving, but is it really just about the products, rituals and routines?  We believe that the evolution of this category is intrinsically tied to changing patterns of male identity.  Evolution takes me back to one of my first science lessons in school when we were introduced to the Darwinian theory. It’s the ..read more
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Buckwud Organic maple syrup aims to drive pure growth with new design by bluemarlin
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
Buckwud Organic Canadian Maple Syrup has been redesigned by brand acceleration agency bluemarlin. The new look recently launched nationwide.  Buckwud began its life in the UK as a premium brand with a quirky Canadian personality. It is now the single largest branded maple syrup on the market, loved for its distinctive taste and used as a natural, plant-based option to alternative sweeteners.  Bluemarlin was briefed to refresh Buckwud, dialling up its strong credentials as an organic, pure, plant-based product whilst amplifying its unique character to achieve stronger shelf-standout ..read more
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The Portfolio Edit: Green
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
The diversity of associations with green can’t be understated.  As the signature colour of nature, it is absolutely necessary to depict open fields, rolling hills, thick forests and exotic jungles. In this context, it communicates freshness, growth and abundance as well as balance, calmness and peace. For all these reasons and more, it is the key colour for brands to express their eco-friendly credentials.  There has, however, been a bit of a backlash from using green to communicate environmental friendliness. The practice of ‘green-washing’ is when brands without eco-conscious crede ..read more
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The Portfolio Edit: Pink
Bluemarlin Brand Design Agency
by bluemarlin
4y ago
We’re tickled pink to celebrate Breast Cancer Awareness month on this week’s Portfolio Edit. Pink Power Think pink and your mind will no doubt jump to femininity – and you wouldn’t be wrong. Brands use it often and effectively in categories such as personal care, beauty and fashion. But it’s not all delicate and dainty any more. As women’s empowerment and gender equality continues to advance forward in our culture, the perception of pink has shifted. Now, pink can be strong. Pink can be powerful. Pink can be defiant. (Read this if you’re interested in learning how brands are responding to the ..read more
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