Today, the battle for customer loyalty is hyper-competitive and fierce. Even with the number of loyalty memberships and program activity at their highest in 10 years, members are looking for more; they’re choosing brands that provide better, simpler, and more seamless experiences (The Bond Loyalty Report, 2024). As technology simultaneously advances at a breakneck pace, artificial intelligence (AI) is emerging as a game-changing tool for creating personalized experiences that foster deep, lasting customer relationships. But how exactly is AI revolutionizing personalization in loyalty programs ..read more

Bond’s Mkt Intel Trend Subscription Blog: A Micro Blog Series Delivering Big Insights, all in 500 words or less ..read more

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  The financial sector faces unique challenges: broad demographic targeting, homogenous product and service offerings, and a saturated market. Traditional strategies for growth—such as new account acquisition, product innovation, and cost management—are increasingly difficult to leverage in such a competitive and highly regulated space. The question then is this: how can FIs sustainably defend and increase their share of wallet while fending off new, emerging competitors ..read more

  Satisfaction is no longer enough! Customer Satisfaction—or “CSAT”—is a commonly accepted measure of success for CX (Customer Experience) leaders around the world. However, CSAT is losing its relevancy. A recent Qualtrics study found that excited and emotionally connected customers spend an average of 52% more than a merely satisfied customer. In today’s market landscape, companies must go beyond customer satisfaction, which has long been the target. To thrive, businesses must exceed—not just meet—customer expectations. That is: putting the human at the center of all business decisions ..read more

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