If you have a business, you should have a Google My Business page set up. This page allows potential customers to find you, access your website, learn your operating hours, and see a list of services or products you offer. Your Google My Business page also allows your customers to leave reviews, which are one of the most important ways to continue to grow your customer base and build brand trust. Having a constant stream of reviews will allower potential customers to get a first hand account of what working with your business was like for other customers. Over 60% of buyers read Google review ..read more

Search Engine Optimization, or, SEO, is an integral part of any marketing strategy. SEO helps search engines understand the content on your website and direct users to it based on the terms they are searching for. Essentially, SEO directs traffic to your website.   Think of your website as a digital business card; it can showcase your brand identity and allow potential customers to purchase goods or book appointments. But, much like you need to network to hand out a physical business card, you need to find a way to digitally network and attract new visitors to your site. SEO is your form ..read more

p Successful marketing campaigns have many assets, but they all have one common goal: increased conversions. Converting a potential buyer to a loyal one can happen in many ways, such as brand saturation, and value incentives, but it’s been proven buyers will do business with brands and companies they feel personally aligned with. When most people think of omnichannel marketing, they envision a broad, all-encompassing approach to getting a company’s name out in the market. While an omnichannel strategy does cover all arenas – it does not have to be a broad, generalized method. Kymera has over 2 ..read more

We hear daily how interest rates are rising, the cost of goods continues to increase, and the economy is on a downward spiral. All of these notions can be daunting for any business owner and can be cause for concern and budget reassessment. If you’re a business owner looking to increase your margins, cutting your marketing spend, however, is not something you should consider.   In recent years, many companies have forgone the traditional agency or in-house team approach with their marketing and have tried to market using more “organic” content; ie, influencer marketing. While this may se ..read more

In this connected world with no boundaries, the things that in the past were unimaginable, like generating sales on the other side of the world, are now possible. The thing is not to be in the digital world just to be, to open a social media account, and that’s it. As with everything in life, we need to have a plan to boost your social media marketing. Having a strategy and a planned social media presence can help businesses realize their goals. Social media is not just about posting to your audience and building brand presence, or showcasing your products or services. We also need to have go ..read more

Kymera has been in the direct mail, or “performance marketing” business, for over 20 years, and we have heard this question a couple of times: “How do I know you even mailed my job?”   Someone usually asks this when they give us something to mail, but didn’t come to us for help with targeting, messaging, or design. Direct mail campaigns without all of these components are rarely successful, and we have turned down mail jobs that we suspect will fail miserably. But that’s the topic for another time.   Regardless of the circumstance, “How do I know you even mailed my job?” is a legiti ..read more

Did you know that over $107 billion is in the global forecast for AI Marketing in 2025?  AI, short for Artificial Intelligence, is being integrated into many platforms across various industries. You have probably been using AI in your everyday life without even realizing it. Have you ever written an email and used the predictive text offered? Have you ever utilized spell check, or a thesaurus built into your word processor? That was AI at work.     AI Integrations + Marketing = A Winning Combination   Artificial Intelligence is revolutionizing the way brands market. A ..read more

  Did you know that over $107 billion is in the global forecast for AI Marketing in 2025?  AI, short for Artificial Intelligence, is being integrated into many platforms across various industries. You have probably been using AI in your everyday life without even realizing it. Have you ever written an email and used the predictive text offered? Have you ever utilized spell check, or a thesaurus built into your word processor? That was AI at work.     AI Integrations + Marketing = A Winning Combination   Artificial Intelligence is revolutionizing the way brands ma ..read more

Nonprofit and charitable organizations are an interesting niche.  They require marketing like all for profit organizations do, but often run with fewer employees and smaller profit margins than typical businesses models.  While some may think allocating funds to marketing may seem counterintuitive, it is the only sure way to continue growing your donor base and creating a solid plan for your organization.  Effective marketing for your nonprofit will increase your ROI and make any initial investment worthwhile.  Partnering with an agency like Kymera, who pride ourselves in ..read more

Did you know that over 4 billion people check and send their emails daily, and that number is expected to increase to 4.6 billion by 2025. Email marketing is one of the most effective ways to nourish your relationships with current customers, and is a great way to entice buyers who are yet to make a purchasing decision.  Whether you’re new to email marketing, or have a list you’ve been building for years, Kymera can help you perfect your campaigns and increase your conversions.   Why Is Email Marketing Important?   Email marketing is one of the most cost effective methods of di ..read more