Badge of honour: Bc earns HubSpot Onboarding Accreditation
Brand chemistry | B2B Brand and Inbound Marketing Agency
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1M ago
We are thrilled to announce that we’ve earned our HubSpot Onboarding Accreditation! That makes us one of only 20 Australian agencies to achieve this prestigious recognition. This accolade demonstrates our company-wide expertise across the HubSpot ecosystem and our high-quality service as a solutions partner.  ..read more
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RevOps strategy: your ticket to building predictable revenue growth
Brand chemistry | B2B Brand and Inbound Marketing Agency
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3M ago
  Are you sick of not having full visibility of your sales pipeline? Are you struggling to make confident hiring and investment decisions? Or are you worried that your marketing leads are left hanging by your sales team? Worry no more with a RevOps strategy: your golden ticket to predictable and sustainable revenue growth ..read more
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Cracking the code: tap into the power of b2b marketing attribution
Brand chemistry | B2B Brand and Inbound Marketing Agency
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4M ago
  More than a hundred years ago, John Wanamaker, the forefather of modern marketing, made a statement that still rings true for many b2b organisations today: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  ..read more
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6 strategies for implementing an effective AI policy
Brand chemistry | B2B Brand and Inbound Marketing Agency
by Andrea Hoymann
4M ago
  Artificial intelligence (AI) is a powerful tool that can help to automate repetitive tasks and streamline content production. However, “with great power comes great responsibility” - and businesses must have a robust AI policy in place to use AI for marketing effectively and ethically.  ..read more
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Use b2b sales intelligence to create a personalised sales experience
Brand chemistry | B2B Brand and Inbound Marketing Agency
by Andrea Hoymann
6M ago
  Since the dawn of time when people bartered their way through society, the art of selling has been reactive and predicated on assumptions, rather than concrete facts about potential clientele. But this off-the-cuff approach doesn’t bode too well anymore, because clued-up customers are all too familiar with this selling game and are hungry for something more meaningful to them.  ..read more
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6 strategies for implementing an effective AI policy
Brand chemistry | B2B Brand and Inbound Marketing Agency
by Andrea Hoymann
7M ago
  Artificial intelligence (AI) is a powerful tool that can help to automate repetitive tasks and streamline content production. However, “with great power comes great responsibility” - and businesses must have a robust AI policy in place to use AI for marketing effectively and ethically.  ..read more
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Should you outsource a social media manager or hire in-house?
Brand chemistry | B2B Brand and Inbound Marketing Agency
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7M ago
  Maintaining an effective social media presence for your b2b brand is no easy feat, even if you limit your activity to one or two channels. These days, social media algorithms demand a dedicated content strategy for each channel that can be pivoted quickly to fast-changing rules (remember when Insta suddenly switched to reels?!?). Add content creation and scheduling, performance analysis and optimisation to this and you got a considerable job on your hands. And it can be a lot to ask of a small marketing team ..read more
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Preparing your brand for generative AI in search marketing
Brand chemistry | B2B Brand and Inbound Marketing Agency
by Andrea Hoymann
7M ago
  Artificial intelligence (AI) continues to redefine how we interact with technology. In early May, Google announced plans to supercharge its search engine with generative AI. This powerful new technology is intended to make it easier for users to understand a topic, discover new viewpoints, uncover more insights, and get things done faster ..read more
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5 marketing reporting best practices
Brand chemistry | B2B Brand and Inbound Marketing Agency
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7M ago
  When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board ..read more
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How to use AI for marketing effectively and ethically
Brand chemistry | B2B Brand and Inbound Marketing Agency
by Andrea Hoymann
7M ago
  If you have spent any time on social media lately - or the internet, for that matter - you’ve probably heard about a little invention called ChatGPT. Late last year, OpenAI launched the tool to the public, and the response has ranged from boundless enthusiasm to complete doom and gloom. Some have jumped right into it, while others are more hesitant ..read more
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