
Brand chemistry Blog
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Brand chemistry is a B2B inbound marketing agency in Sydney specialising in content, brand, lead generation and digital strategy to achieve your business goals. We help brands engage, acquire and retain customers, by creating deep, human connections that move customers along their buying journey.
Brand chemistry Blog
3M ago
Be honest – prospecting isn't exactly your idea of a good time.
If you're like most sales pros, you'd rather have meaningful conversations with potential customers than dive into endless prospect lists and LinkedIn profiles. Well, prepare for some good news! HubSpot has announced some new b2b sales tools designed to do all the heavy lifting for you - Breeze Prospecting Agent and Breeze Intelligence ..read more
Brand chemistry Blog
3M ago
Ever stared at your HubSpot platform, wishing it would just...do more of the work for you? Enter Breeze Copilot – HubSpot’s new AI companion and the backbone of its Breeze AI product suite - to level up your platform from powerful to practically magical. It's like having a barista who remembers your coffee order - if your barista knows HubSpot inside and out and is determined to make your life easier ..read more
Brand chemistry Blog
3M ago
We’re heralding Breeze Customer Agent as the Swiss Army knife of customer support—it’s a single, sleek solution that handles your customer care and engagement processes. Armed with AI-powered features and sharp insights, it's the all-in-one tool for both rising startups and seasoned enterprises looking to cut through complexity, boost customer satisfaction and drive growth.
With the Customer Agent in your toolkit, your team can tackle support challenges like pros, delivering swifter and more seamless experiences ..read more
Brand chemistry Blog
5M ago
Well, HubSpot has gone and done it again. Just as GTM teams are drowning in a sea of disconnected tools, siloed data, complex customer journeys and shrinking budgets—voilà—HubSpot offers a solution.
At this year’s INBOUND, HubSpot rolled out a shiny new toy: Breeze AI. *And the crowd goes wild*  ..read more
Brand chemistry Blog
5M ago
Remember the early days of b2b lead nurturing when a content download would commonly be followed up with an awareness stage blog post, a case study and an offer in quick succession? Like we could convince a business buyer to make a critical purchase with three pieces of (not so) tailored content ..read more
Brand chemistry Blog
7M ago
Ever wonder if your b2b website is helping or hurting your growth?
A powerhouse b2b website demands an immersive user experience that builds trust and fuels business growth. It requires following some key b2b website best practices - which include a commitment to understanding of your audience, making strategic UX design choices, and using effective content and optimisation strategies ..read more
Brand chemistry Blog
7M ago
When you think of HubSpot, most people think of its famous CRM and inbound marketing solutions. And they’re right to do so! However, we strongly suggest you get reacquainted with what HubSpot can offer your b2b business these days. The HubSpot website builder is quickly earning raving fans for its ease of use, customisation options, integration capabilities, performance, and overall effectiveness for building and managing b2b websites ..read more
Brand chemistry Blog
7M ago
Websites are like opinions – everyone has one, and the spectrum of usefulness is expansive.
A b2b website is successful if it is attracting, engaging and converting buyers, no matter what that conversion looks like. If you want yourwebsite to pull some power moves, you should be checking out HubSpot ..read more
Brand chemistry Blog
7M ago
We know that a more engaging user experience increases the likelihood of conversions. However, the user experience has traditionally been tied to design and visual elements—but what about UX writing ..read more