L to R:  Tim Brunelle, Jim Phelps, Tom Pettit, Paula Winkler, Andy Slothower, Andy Reeher, Molly Rice, Sherry Essen, Scott Berney, Martha Aronson, Jean Freeman, Jon Mays It’s been 16 months since ChatGPT arrived, and much like the arrival of software, the Internet and social—generative AI is empowering those who are curious, courageous, and innovating. So last week Spyglass hosted “I Spy AI 3” for our client CEOs and other local executives and asked, Now What? Here’s what’s top of mind for CEOs and their leadership teams: The real value is in enabling workers with AI to achie ..read more

Spyglass client work earns more top awards There are all kinds of perks to being a Spyglass client (Spytinis on the back patio come to mind) but one persistent theme is garnering professional recognition for your projects. So if you’re ready to embark on a meaningful initiative that might also earn industry acclaim, give us a call! Meanwhile, get inspired by our latest batch of award-winning collaborations. Carlson MarCom Platinum, Annual Report Carlson is now in its third generation of closely-held family ownership and was ready to infuse some fresh energy and thinking into their version ..read more

AI is both a cultural and technological force that can’t be ignored—especially by leaders. As Wharton Prof Ethan Mollick puts it, “The only bad way to react to AI is to pretend it doesn’t change anything.” Fair enough, but what are the smartest ways for business leaders to engage— given that the technology, tools and policies are changing daily? To offer up context and clarity (along with some killer craft cocktails), Spyglass recently hosted our second I Spy AI, an Executive Roundtable with AI guru, Tim Brunelle. Leaders from American Craft Council, C.H. Robinson, Mindset Consulting, Oasis ..read more

Spyglass takes home top 2023 dotCOMM awards Who doesn’t love getting a prize — especially when it involves something you’re passionate about? At Spyglass, we love partnering with visionary business leaders on mission-critical projects. Here’s a shout out to our clients whose projects were recently recognized by the largest digital awards association in the world. Your browser does not support the video tag. Brighton Science dotCOMM Platinum, Video CEO Andy Reher and his team needed to educate audiences about their innovative new offering, BConnect. Spyglass helped Brighton articulate the ke ..read more

Over the past six months, we’ve been hit with tsunami-size waves of AI applications that are now accessible to all of us. This sets off what promises to be a big leap in how business is done for everyone, every single day. The reporting on these applications has also felt a bit overwhelming at times from fears that AI is taking over our lives and jobs, to the optimism that AI can elevate our work by providing more diverse insights into data, content, and creativity. With all of this in mind, along with some delicious craft cocktails, Spyglass recently hosted I Spy AI, a CEO Roundtable with ..read more

Join us in welcoming our new Senior Project Manager to Spyglass — Shannon Hauser. Shannon has fifteen years experience leading complex marketing campaigns and events across multiple industries, including healthcare, nonprofit and travel. With a strong drive to accomplish goals, Shannon ensures Spyglass client projects are kept on track. Shannon has the unique ability to wrangle details and anticipate opportunities and challenges—all while remaining flexible, and making sure we cross the finish line together. Welcome, Shannon! The post Spyglass welcomes Shannon Hauser to team appeared first ..read more

The winners? Our clients. As award season heats up, we are reflecting back on 2022 and all the amazing work we were able to partner with our clients on. Some of which was recognized by the largest brand and digital award groups in the world for being the best of the best.   Echo360 dotCOMM Gold Spyglass helped edtech pioneer Echo360 create an ownable space in the market as the leader in Inspired Learning, engaging every learner, anywhere.   Brighton Science 2 x MarCom Platinum and dotCOMM Gold Spyglass recommended BTG Labs rename to Brighton Science and establish a new categor ..read more

What happens when two of the leading learning engagement companies merge and partner with Spyglass to position and launch the new brand? A whole new Echosystem. Press Release Website The post Echo360 launches new brand appeared first on Spyglass ..read more

Say “hello” – or for some, “welcome back” – to Sara Martin, our new VP of Client Strategy and Services. Sara not only brings with her years of brand, campaign strategy and client expertise – spanning agencies, large corporations and non-profits. She also brings an unmatched energy, passion for pushing ideas from “good to great”, and love of orange to every thing she works on. See the annoucement at: MPLS | St. Paul Biz Journal The post Sara Martin joins Spyglass Leadership Team appeared first on Spyglass ..read more

This is a great question, and one we’ve happily answered many times in the past 20 years. Now, in a world that looks and feels very different than it did 18 months ago, we’d like to take another run at describing our view of this juicy topic.   First off — spoiler alert — a brand is not a logo When most people hear the word branding, they think of corporate identities, logos, core values and maybe even a value proposition. But branding is so much more all-encompassing and expansive, and lives in every message, experience and expression that a company or organization puts into the world ..read more