Sex Brand seeks to grow the category with cheeky Valentine’s ads
Truly Deeply | Brand Agency Melbourne
by michael
1M ago
As a newbie in the market, Sex Brand is attempting the ‘grow the category’ approach with a campaign to encourage young Brits to start bonking again. Amongst all the lovey-dovey fluff for Valentine’s Day this year, Sex Brand bluntly told zoomers they are getting enough. Worse still, they are prudes compared to their parents. A cheeky stunt? Maybe, but the brand seems to be committed to improving the sex lives and helping people get jiggy again. The Sex Brand messaging is strong and does appear to be backed by some genuine beliefs that tick all the pc hot buttons (although they might be overdo ..read more
Visit website
Supermarkets continue to top brand trust rankings
Truly Deeply | Brand Agency Melbourne
by michael
1M ago
Leading retail brands continue to lead the Roy Morgan ‘Net Trust’ rankings while distrust is highest for Facebook and leading telcos. The top 10 list of trusted brands for the December 2022 quarter has just been released by Roy Morgan. Despite increasing inflation, the report shows that brand trust was again dominated by supermarkets and department stores. The strength of these retail brands and their continued investment in delivering customer value seems to be holding up for now. Once again Woolworths took the crown as the most trusted brand. Coles was just behind at 2, followed by Bunnings ..read more
Visit website
Zuum launches in Australia
Truly Deeply | Brand Agency Melbourne
by michael
2M ago
New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to create the brand name, strategic proposition, identity, and pack design for this exciting new product. Now, Zuum is finally available across the country at all Chemist Warehouse stores. Zuum is set to take on energy drinks and traditional coffee with a promise to ‘do energy better’. Sugar-free gum with caffeine, guarana, and B vi ..read more
Visit website
Truly Deeply rebrands BirdLife Australia
Truly Deeply | Brand Agency Melbourne
by michael
3M ago
New brand proposition and identity helps national bird conservation charity grow and activate its member base. Truly Deeply is proud to share its rebrand work for Birdlife Australia. The new strategy and identity supports the organisation’s growth imperative and will enable BirdLife’s newly developed Bird Conservation Strategy to fly. BirdLife needed to dramatically shift their brand perception from being perceived as “bland, dated, conservative and passive”, to standing out amongst nature conservation charities with a “fresh, bold, prominent and compelling” image and proposition. After exten ..read more
Visit website
Unlocking the private label brand architecture strategies of big retailers
Truly Deeply | Brand Agency Melbourne
by michael
3M ago
From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for 18% of the Australian market, with significant opportunity for further growth. Australia is still way behind the global average and especially Europe. In the UK, private brands command almost half of the market (47%). Retailers can realise 25-30% higher margins on private labels and cu ..read more
Visit website
Brand name renaming, 3 ways to rename.
Truly Deeply | Brand Agency Melbourne
by Derek
4M ago
Brand naming can be hard, but it’s easy compared to brand renaming. Brand naming: coming up with a strategic, relevant and available name for a new company, product or service is challenging. Engaging stakeholders and bringing them on a journey, getting buy-in on preferred options and then getting past legal can make it all seem like an ordeal. But at least you are starting with a clean sheet. Brand renaming adds history, baggage, audience inertia and many more issues. I think we can learn a lot by looking at a few recent renaming projects. Consider the strategy, the rationale, and the outcome ..read more
Visit website
Back to Neon. One of the big brand trends of 2022.
Truly Deeply | Brand Agency Melbourne
by Moe
4M ago
Courtesy of unsplash.com Flash, boom! Neon takes us back to the era many of us now yearn for. Neon has been a strong trend this year with so many influences from the 80s and early 90s. Nostalgic branding is very powerful, especially as millennials (my generation) are most lucrative and influential target audience for many brands. From Fashion, to music and FMCG, almost everyone is tapping in this retro pop culture trend. No longer just Kitsch and loud, the trend is evolving. Even luxury brands are finding their way to tap into some of the limelight. Gucci is the latest to go neon with their ..read more
Visit website
Back to Neon. One the big brand trends of 2022.
Truly Deeply | Brand Agency Melbourne
by Moe
4M ago
Courtesy of unsplash.com Flash, boom! Neon takes us back to the era many of us now yearn for. Neon has been a strong trend this year with so many influences from the 80s and early 90s. Nostalgic branding is very powerful, especially as millennials (my generation) are most lucrative and influential target audience for many brands. From Fashion, to music and FMCG, almost everyone is tapping in this retro pop culture trend. No longer just Kitsch and loud, the trend is evolving. Even luxury brands are finding their way to tap into some of the limelight. Gucci is the latest to go neon with their ..read more
Visit website
Is BrewDog’s anti-sponsor campaign brilliant or a shameless stunt?
Truly Deeply | Brand Agency Melbourne
by michael
5M ago
BrewDog’s anti-sponsor campaign for the World Cup is getting lots of attention but not everyone is a fan. Multinational brewery and pub chain BrewDog has just declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup to promote its Lost beer. A blaze of cheeky billboards protesting the human rights record of the host country, Qatar has gone viral. However, the response has been polarising with some punters quickly challenging the brand’s motives. On the face of it, this is a pretty bold campaign with a powerful message and some clever execution. However, the fact that BrewDog is scr ..read more
Visit website
Truly Deeply awarded for most reviewed branding company on The Manifest
Truly Deeply | Brand Agency Melbourne
by michael
5M ago
The Manifest Names Truly Deeply as one of the Most Reviewed Branding Agencies. After another successful year, Truly Deeply’s clients have shared the love with a string of 5-star reviews on The Manifest and their sister site Clutch. After recently joining the platform, Truly Deeply has quickly raced up the Manifest rankings and is now rated as a top 5 brand agency in Australia. Truly Deeply would like to thank The Manifest for the award and the time invested in speaking to our clients to obtain impartial feedback. To our clients who have taken the time to review Truly Deeply, we really appreci ..read more
Visit website

Follow Truly Deeply | Brand Agency Melbourne on Feedspot

Continue with Google
Continue with Apple
OR