Image; Pexels, PixabayWords matter. In this guest post, we look at how to implement E-E-A-T Principles for Australian Finance brands. It’s not just a numbers game, improving your Search Engine Optimisation (SEO) has a lot to do with the words you use. The aim of SEO is to boost your page’s ranking in Search Engine Results Pages (SERPs) for a given search term or keyword. For the online finance sector in Australia, this may be searches for “credit cards best” or “lowest interest rate home loan.” Exactly how Google ranks pages is a trade secret, like Coca Cola’s formula or what’s in Big Mac sauc ..read more

Pete has left the building It’s with a heavy heart that we announce the passing of Truly Deeply founder, noted Brand Scientist and all-around good guy; Peter Singline. Pete was highly respected by clients across the country and ‘almost every conceivable category’ and by all who shared time with him at Truly Deeply on their journey. Brilliant at the craft of Brand Strategy, but even more adored for his way with people. You are loved big fella and will be missed truly and deeply. The Truly Deeply crew past and present. The post Vale Pete Singline appeared first on Truly Deeply - Brand Strategy ..read more

Attracting and retaining the best talent is one of the biggest challenges for many organisations. Brands large and small are increasingly realising the critical significance of investing in their EVP (Employee Value Proposition) and the direct impact this has on overall business performance. Ensuring you have an EVP that is compelling, authentic, and distinctive is imperative. Unfortunately, most companies are still just paying lip service with what they call their EVP. Generic claims such as “our people are our greatest asset” or “we value our people” are meaningless and not good enough. Wha ..read more

Image; Tara Winstead, PexelsSEO is still essential for any brand but the goalposts are constantly changing. In this guest post, we look at what you need to know about SEO in 2024. 2023 marked a pivotal shift in the world of SEO for a few noteworthy reasons. For starters, 2023 was the year of ChatGPT, as well as automated topic generation and even content production. As a result, Google released a hodgepodge of statements that were simultaneously supportive of ChatGPT and also knuckling down on spammy content – a lot of which was blatantly AI-generated, funnily enough. As Google continues to ro ..read more

Image; Tara Winstead, PexelsSEO is still essential for any brand but the goalposts are constantly changing. In this guest post, we look at what you need to know about SEO in 2024. 2023 marked a pivotal shift in the world of SEO for a few noteworthy reasons. For starters, 2023 was the year of ChatGPT, as well as automated topic generation and even content production. As a result, Google released a hodgepodge of statements that were simultaneously supportive of ChatGPT and also knuckling down on spammy content – a lot of which was blatantly AI-generated, funnily enough. As Google continues to ro ..read more

The famous Australian cartoon Bluey and hardware superstore Bunnings, is an inspired collaboration that benefits both brands. For February, Bunnings has rebranded several of their stores to Hammerbarn, the name of the fictional hardware store that Bluey’s family visited in the TV show. The Bluey partnership and brand activation, sets a new bar in brand partnerships, with well-aligned target audiences and brand values. The beautifully integrated storytelling and rich customer experiences are sure to add value to both brands. In addition to the rebranded stores, life-size Bluey and Bingo mascot ..read more

The new brand name, strategy, and identity are built around a powerful purpose to ‘cultivate prosperity together’. Inspired by their vision to shape a better future for farmers and the shellfish Industry, the Submürge brand proposition is compelling not just for oyster farmers, but also for distributors, industry influencers, and regulators. Everyone loves the new brand and the artwork. It’s really stands out at trade shows. It’s already resonating with our clients and they are pretty excited about the transformation of the brand and what it means for their business. We are ecstatic with thi ..read more

Brand architecture, strategy and design for a multinational music group Three separate music businesses, Vampr, Jaxta, and Vinyl.com, were merged. Truly Deeply worked with the brand owners to create the new brand architecture, strategic proposition, and visual identity for the new entity. As with any M&A, careful consideration was given to how to best protect and leverage the equity in each of the existing brands whilst helping the group achieve its new vision. The new strategic brand architecture had to effectively unite and enhance, to be greater than the sum of the parts. It was also i ..read more

As another year comes to an end, our branding elves are taking a little festive break. Our studio will be closed from Friday 22nd December and will reopen on Monday 15th January.  From all of us at Truly Deeply, we wish you and your family a wonderful festive season. Enjoy the holidays and we look forward to helping you create or reshape your brand in 2024 ..read more

Image courtesy of BirdLife AustraliaTruly Deeply is proud to support BirdLife Australia and Australia’s Aussie Bird Count. A great example of brand engagement for a conservation charity, The Aussie Bird Count encourages everyone to get involved to help protect endangered species. The great Aussie Bird Count is an opportunity for all Australians to contribute to the citizen science project and a fun way to get outdoors and test your bird knowledge. From October 16 to 22, BirdLife Australia presents the 10th annual Aussie Bird Count which has grown to become one of our country’s largest citizen ..read more