Randall Branding Agency named finalist for RVA Companies to Watch
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
As a finalist for RVA Companies to Watch, we feel honored attending the stellar 2-day UpRiver & rvAwesome Founders Celebration. Double high-fives to Venture Forum RVA and Activation Capital for hosting! You’ve made us blush. We also want to give a huge shout out for one of our clients, Sophia Wastler, from The Starz Program. This past week, she took to the podium as winner of the rvAwesome Founder of the Year award! We are so excited to watch you dance your way to the top.  Extra high-fives for everyone that made the list of companies to watch, it was awesome to stand amongst you as ..read more
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It is OFFICIAL!! We have hopped, skipped, and twirled around the block to our new office space.
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
Do not fret, we will remind you on your next visit. :] But, just in case you pop in for a surprise hello [which we would love!] here’s our official address: 11 S 12TH ST STE 100A, Richmond VA 23219 Street parking available in the front! We are the first suite in the Novel Co-working building — you can’t miss us. See you soon! The post It is OFFICIAL!! We have hopped, skipped, and twirled around the block to our new office space. appeared first on Randall Branding Agency ..read more
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Mood Boards: There for you when words aren’t.
Randall Branding | Branding your business is our business
by Brent
2y ago
Sometimes it can be hard to put a feeling into words. In the middle of a project, we’ll find ourselves reaching for metaphors to help us get an idea across. One of us will say, “this logo needs to feel less like wearing Tevas and more like wearing Birkenstocks.” Or, “this copy needs to be less Beatles and more Rolling Stones.” Comparisons like these are a little off the wall, but they can be enormously helpful. Mood boards are helpful in a similar way. Say you’ve determined your brand’s core attributes — your business is scholarly, refined, and graceful. (Haven’t gotten that far? Check out our ..read more
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C&F Bank chooses to partner with Randall Branding
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
We’re proud to announce that we’ll be partnering with C&F Bank on developing a communications audit as well as refining their brand messaging and visual guidelines. The goal of the audit is to ensure that there is a consistent perception of C&F Bank, both internally and externally. Once the discovery and strategy phases are completed, Randall Branding will assist C&F Bank in updating communications tactics so that they live true to the brand. C&F Bank currently operates 26 branches across eastern Virginia. The post C&F Bank chooses to partner with Randall Branding appe ..read more
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Supercharge Your Website With a Solid SEO Strategy!
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents. One of the best ways to accomplish this is to be aware of how search engines are changing, and adjust your content, digital marketing and SEO strategy before your competitors have a chance to catch up. So let’s learn about some trends we’re seeing! 1 Increased Adoption of Accelerated Mobile Pages Initiated this year, Accelerated Mobile Pages or AMP is one of the major projects that Google aims to utilize to improve the performance of the mobile web—which historically did not offer satisfying ..read more
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Web Design: The Myth of “The Fold”
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
You may have heard that it’s important to keep everything “above the fold” in your website’s design. Well, despite advancements in flexible LCD screens, you still can’t fold your website up (yet). So what exactly is “the fold” and is it something you should worry about in your web design? Where did it come from? The term “the fold” originates with newspapers.  Newspaper publishers would try to include their catchiest headline and flashiest photo “above the fold.”  That is to say, the part of the front page that was visible when the paper is folded and displayed on a news stand.   ..read more
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Gestalt: 5 Principles that Demystify Great Design 
Randall Branding | Branding your business is our business
by Brent
2y ago
Have you ever looked at a beautiful logo and wondered, “Dang! What kind of wizard made this? This is a mysterious art form I’ll never fully understand!” The designers here at Randall Branding definitely have. It’s easy to be spellbound by a flawlessly executed visual idea. Good design can feel magical, but there’s a lot of at math and science at work. From grids to the golden rectangle, rational thinking plays an important role the in design of brochures and bottles alike. A great example is gestalt, which is a branch of psychology. One of gestalt’s central tenants is that our brains crav ..read more
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Design is the Details: Creating an Inspiring, Ownable Brand
Randall Branding | Branding your business is our business
by Brent
2y ago
The writer Annie Dillard once remarked, “How we spend our days is of course how we live our lives.” Her observation exposes our tendency to downplay and dismiss the tiny everyday moments. But as the saying goes, god (or the other guy) is in the details. The success of any venture often depends on the small stuff. The designer Charles Eames was known for saying, “the details are not the details. They make the design.” These sentiments all get at an underlying truth of branding: details matter. Sure, if you get a majority of your brand’s look correct, you do a lot to encourage your aud ..read more
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The Benefit of the Hard Refresh
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
You may have noticed that when you return to a website you’ve visited before, it loads a bit speedier than it did on your first visit.  This little boost is thanks to the power of caching. Caching makes commonly used websites load faster and use less bandwidth, but there are a few instances in which it can all lead to some pretty screwy behavior.  What is caching anyways?  Well, to answer that question, first you must understand what happens when you visit a website in your browser. When you visit a URL, your browser sends a request to the server hosting that page and asks it t ..read more
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Randall Branding wins bronze, silver and gold at the 2016 Richmond Show
Randall Branding | Branding your business is our business
by Randall Branding Agency
2y ago
The Randall Branding Agency was honored with three awards at the 2016 Richmond Show presented by the Advertising Club of Richmond on April 7, 2017 at The Renaissance in Richmond, VA. The advertising and branding agency, also located in Richmond, won bronze, silver and gold cannonballs for three different clients, including River Run Dental, Duck Duck Eggs, and Shockoe Showdown. The Randall Branding Agency was awarded a bronze cannonball in the Interactive genre of the Richmond Show for a new website designed for state-of-the-art dentistry practice, River Run Dental. Their second award was a si ..read more
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