
World Branding Forum
1,000 FOLLOWERS
The World Branding Forum (WBF) is a registered global non-profit organisation which aims to advance standards in the branding industry for the good of the industry as well as consumers. The WBF publishes daily branding news on its blog. It is also the organiser of the World Branding Awards.
World Branding Forum
1d ago
The food delivery app, Uber Eats, did something heartwarming for the Muslim community in the UK. After the sight of the crescent moon, it sets up billboards all across the UK. This campaign aims to highlight Muslim Iftar dishes and shows sundown timing for Iftar.
Uber Eats is an eminent online food delivery and ordering app delivering food to your doorstep. Its prompt customer service makes it a leading website. Further, it takes 30 minutes to home deliver grocery and restaurant items. Just go to the Uber Eats restaurant login and get your desired food.
Uber Eats also provides Iftar meals to f ..read more
World Branding Forum
2d ago
Recently, at American Idol season 31 of 2023, Katy Perry was accused of mom-shaming a contestant. American Idol contestant called it a hurtful incident.
At the start of this month, an episode aired in which 25-year-old contestant Sara Beth Liebe appeared for the American Idol’s auditions. At that moment, Katy Perry, Lionel Richie’s and Bryan were on the American Idol judges panel.
The group of judges was astonished at Liebe’s age. They thought she might be a 16-year-old little girl. However, it was no less than a shock for them when Liebe turned out to be a mother of three children.
Katy Perr ..read more
World Branding Forum
2d ago
What Antarctica reminds us of are its vast snowy landforms and freezing-to-death atmosphere. However, does anyone think something may be hiding behind this huge epitome of snow?
Since its birth, Earth has been a catching basket for falling meteorites. But more interesting is that these impacts present evidence for ‘Extraterrestrial life.”All these impacts diverge scientists’ interests and experiments in astrobiology.
To date, 50,000 meteorites have invaded Antarctica’s horizon. All these evidence came forward with the discovery of footprints in the snow or the gradual melting of glaciers over ..read more
World Branding Forum
3d ago
In its recent update, Prada Group teams up with Adobe to enhance digital and physical retail properties. Brands like Prada, Miu Miu, etc., will use Adobe to create personalised experiences.
Using Adobe tools, they will deliver suitable content across channels in real time. These include Adobe Journey Optimiser and Adobe Real-Time Customer Data Platform.
Customers who have “opted in” will receive a tailored experience. Their past purchases, in-store behaviour, and online profiles will be the base of customisation.
Adobe’s Creative Cloud applications designs content for severa ..read more
World Branding Forum
3d ago
In a move that is sure to delight employees, Amazon UK announced a 50 pence rise in hourly pay rates. The increase will apply to over 40,000 workers in the UK. This will include individuals working in Amazon warehouses, customer service centers, and delivery stations.
The pay raise comes a few days after hundreds of Amazon warehouse workers in Coventry in central England, decided to walk out in a pay dispute this year.
“We’re listening to Amazon workers and the message is very clear: this new pay rate is an insult,” said Amanda Gearing, senior organizer of GMB, the union which represents ..read more
World Branding Forum
3d ago
JD Sports opens new store, its third and most advanced Sports Direct UK flagship store. This 50,000 sq. ft store emphasises Frasers Group’s “significant investment in high streets across the UK and Europe through its Elevation Strategy, to create leading retail destinations”.
Earlier, the brand’s first two stores in London and Birmingham earned huge success. Following that, the Arndale Centre store received a multi-million-pound investment. It aims to “bring a modern and engaging sports retail experience to the city.”
The all-inclusive store is spread over five floors. It offer ..read more
World Branding Forum
4d ago
Netizens describe Boohoo as a unique, one-of-a-kind retail experience. The online fashion retailer is ready to set up a Boohoo pop-up store in London.
The doors of the two-day store (25-26 March) will open at 6-10 Great Portland Street, just for 12 hours. It will provide the retailer’s fans an “open invitation” to experience live shopping at a Boohoo store in Central London.
The store will showcase the brand’s newest arrival and latest collection. It will include trending traditional pieces along with popular premium tracksuits. This will allow customers to purchase in real-time and acco ..read more
World Branding Forum
5d ago
I just heard a voice, “Who’s Samara Joy?” For sure, that person lives in the stone age if he doesn’t know this two Grammys owner and a jazz vocalist.
Samara Joy revives old-school jazz with her melodious and timeless voice. Within a short span, Samara has conquered the world with her velvety soft voice, bringing back the golden era of jazz.
This terrific singer has just turned 23; however, one can appreciate her voice’s maturity, firmness, and freshness.
Samara joy has also bagged two Grammy awards for “best jazz vocal album” and “best new artist.” Speaking in London about that big night, Sama ..read more
World Branding Forum
5d ago
The Spanish fashion brand Mango unveiled Capsule, a new addition to its premium line. The design of the collection’s garments is particularly for formal events and ceremonies.
Mango launched the line after Vanity Fair’s Oscars after-party. Celebrated model and actress Amber Valletta wore a dress from the collection there. And so, Mango decided to launch the entire collection titled Capsule.
The Capsule collection designers manufactured pieces with high-quality materials. In addition, 3D design played a vital role in the production of garments.
The manufacturing of the new line ..read more
World Branding Forum
5d ago
The CO2 laser market has gained a huge influx of patients since the development of cosmetic dentistry and aesthetic processes.
Of course, one cannot resist asking this question, why this potential increase in demand? Most importantly, the rising cosmetic surgery demand and prevalence of chronic conditions direct huge customers to the CO2 medical laser sector.
In 2022, the CO2 laser sector gained a worth of USD 542.1 million. Now, experts predict this figure will increase by 10% in 2023.
Besides healing different chronic conditions, CO2 medical laser remains a helping tool for dermatologists.
Y ..read more