B2B events are a prime opportunity to connect with your target audience on a deeper level. But with so much competition for attention, how do you ensure your company stands out and makes a lasting impression? How do you take that gained awareness to meaningful business relationships?  Here are a few tips to make the most of your B2B event investment: Create Pre-Event Buzz Targeted Invitations: Build a list of prospects, clients and partners you know will be attending and send a personalized message to schedule a meeting time. Use the event time as a space to deepen existing relationships ..read more

For B2B companies, a strong SEO strategy can be the difference between being found by potential clients or getting lost in the vast online space. Here are some practical, actionable tips to quickly enhance your B2B website’s SEO. Optimize Meta Tags and Descriptions: Craft compelling meta titles and descriptions for each page of your website, including the relevant keywords and a clear call to action. These meta tags influence how your website appears in search results. By optimizing them, you can improve click-through rates and drive more organic traffic to your site. Check Image Alt Text Desc ..read more

Welcome to the attention economy, where standing out means embracing the art of engagement in a sea of distractions. The Attention Paradox: More Noise, Less Signal In the digital age, we’re bombarded with an overwhelming amount of information every minute. From social media feeds to streaming services, the competition for attention is fierce. As the volume of content increases, our attention spans seem to dwindle. Traditional marketing tactics fall flat in this landscape, drowned out by the noise of countless competing messages. Here are 3 hacks to help you stand out. 1. The Rise of Engagement ..read more

Marketing budgets and performance go hand in hand and are two of the most fluid things you will find inside any business. Typically, B2B companies spend somewhere in the range of 6-10% of revenue on marketing. However, the percentage of revenue is more of an indicator than a budgeting methodology. For example, if you are on the low end of that range, you can expect lower growth; if you’re on the higher end (or above), you’re probably actively seeking growth. By their nature, early-stage, high-growth smaller companies may operate well outside those ranges.   Given the deep connection ..read more

Everyone wants to stay ahead of the competition. It’s a key to sustainable growth and success, right? One of the most effective strategies to achieve this is through a competitive analysis. A competitive analysis breaks down your competition to see what they’re doing in market. By understanding what your competitors are doing and how they’re doing it, you can gain invaluable insights to inform your own marketing strategies. You are going after the same audience so you can easily see how that audience is responding. Ask yourself 2 things: What seems to be working well for them that you can app ..read more

As business leaders, we constantly explore ways to improve employee engagement, satisfaction, and retention. We all know the benefits of creating this type of positive environment but oftentimes we are trying to find and try all the different ways to get there. These different methods may fall flat, feel inauthentic or start strong and taper off. One powerful way to reach your employees and cultivate a strong, positive culture is through transparency. Research by Slack reveals a strong desire among employees for greater transparency in their workplaces. Over 80% of employees express a nee ..read more

In a recent post, we talked about getting your brand, culture, and ops in sync. Today, we are diving into the specific intersections of each of those. Buckle up! Operationalize the Brand Imagine your brand is a superhero. Its superpower? Transforming the abstract into the concrete. Operationalizing the brand is akin to giving this superhero a mission map and a utility belt. It’s about embedding your brand’s values, voice, and vision into every operational process – from how your team answers the phone to the way your products are packaged. It’s like teaching your operations to speak fluent ‘br ..read more

It’s time to rethink the definition of ROI (Return on Investment).  At the most basic level, ROI is the result of an exchange. It’s a metric that either confirms or denies that my investment of time, money, and resources was worth it.  Most businesses expect directly attributable metrics to prove worth.  Attributable metrics are easy to understand, but much harder to prove. Paid media campaigns are often required to show attributable results. Meaning, a clear report that shows the exact number of people who clicked on an ad within a specific campaign for the 1st or only time, we ..read more

If you read our blog or subscribe to Sweet Ramblings, you already know how important your brand is to your business. We’ve talked about what a brand is, the key ingredients that make a successful brand and even tips on how to take risks as a brand. We have emphasized time and time again the power of a strong brand externally. But today, I want to spend a minute reminding us all why it’s imperative to have a strong brand for your internal team. Having a strong brand can lead to: Engagement and Loyalty: Picture a workplace where every team member feels deeply connected to the brand they represen ..read more

Let’s talk about the magic that happens when a business gets its act together – I’m talking about the sweet harmony of brand, operations, and culture. It’s not just about making things work; it’s about creating a vibe that makes everyone, from customers to employees, feel the groove. The Brand: More Than Just Looks So, picture this: your brand is like the personality of your business. It’s not just a cool logo; it’s the vibe you’re putting out into the world. When your brand values are weaved into everything – from how you chat with customers to the stuff you put out – it becomes a story peopl ..read more