2024 Retreat: Fresh Air for Fresh Ideas
ST8MNT Blog
by Tanner Germany
3M ago
The post 2024 Retreat: Fresh Air for Fresh Ideas appeared first on ST8MNT BRAND AGENCY ..read more
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Form and Function 形式と機能
ST8MNT Blog
by Parker Foote
1y ago
Prologue — The Universe 宇宙 The universe didn’t want me to go to Japan. At ST8MNT, employees take a sabbatical after five years of work. The idea is to travel outside of the country to experience a culture and atmosphere other than our own. Gain some world experience. Get inspired to approach creative challenges from a new perspective. When I started at ST8MNT, a couple of my colleagues had just taken their sabbaticals and shared all about the new experiences and great design they’d seen along the way. I couldn’t wait until a few years later when I could go on mine! Well, wait I did. Five years ..read more
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Modern Mascots
ST8MNT Blog
by Anthony Formisano
1y ago
They aren’t just for sports teams. From breakfast cereals and fast food to home cleaners and auto parts, mascots have been a staple in branding and advertising in a wide variety of markets. They also come in a variety of shapes and sizes. We mostly think of smiling cartoons but mascots can be 3D renders like the Charmin bears or the Kool-aid man, live-action actors like Ronald McDonald or Progressive’s Flo, or whatever Hinge’s fluffy cube is supposed to be.  But why mascots? On the surface, many of these characters appear to be frivolous and silly brand add-ons. “Why would a gecko or an e ..read more
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Unleashing the Power of AI: Supercharging Creativity with Speed and Innovation
ST8MNT Blog
by JNew
1y ago
The post Unleashing the Power of AI: Supercharging Creativity with Speed and Innovation appeared first on ST8MNT BRAND AGENCY ..read more
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Add-On to Your Design Workflow with These 5 Browser Extensions
ST8MNT Blog
by Sean Powell
1y ago
The post Add-On to Your Design Workflow with These 5 Browser Extensions appeared first on ST8MNT BRAND AGENCY ..read more
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Our Best Tips for Naming Your Brand
ST8MNT Blog
by Abby Murdock
1y ago
What’s in a name? Shakespeare said this in 1597, but that doesn’t mean it’s not relevant today. The insight within this quote is that the goal of “naming” things, people, businesses, etc. is to differentiate one from another. When it comes to naming your business or brand, the qualities of a good name include 1) standing out among your competitors 2) being easy to read, write, and say to your specific audience and 3) having a memorable ring to it. Landing on a name can seem like one of the most challenging steps in the branding process, but it doesn’t need to be. Think about it like this —&nbs ..read more
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The Right Sound
ST8MNT Blog
by emilie.dufresne@st8mnt.com
1y ago
Do you hear that? It’s the sound of your brand. For many, visual marketing is a familiar sight. But what about building brand recognition through sound? With the rising popularity of short video content, audiences have short attention spans – and they must be hooked quickly. The point? Don’t fear making great content, but ensure the first few seconds captivate your audience with sound that bites. Leverage sound for an auditory experience that makes your audience bite back.   The post The Right Sound appeared first on ST8MNT BRAND AGENCY ..read more
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ST8MNT Celebrates Our Favorite Rebrands of 2022
ST8MNT Blog
by Carly Mackler
2y ago
In the new year, it’s fitting for our team of brand-building experts to weigh in on their favorite rebrands of 2022. Personally, my favorite rebrand of the year was that of DAVID agency, which was executed completely in-house. As an advertising nerd, I follow agencies closely and always find it interesting when they take the opportunity to rebrand themselves. I love how David Ogilvy is still the centerpiece of the new logo, but the mark includes the flexibility to be customized for each team member. This piece cultivates community, making every employee feel like an essential piece by li ..read more
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Brands in a World of No Attention Spans
ST8MNT Blog
by Emily Giglio
2y ago
The post Brands in a World of No Attention Spans appeared first on ST8MNT BRAND AGENCY ..read more
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Why Great Work is Never a Solo Act
ST8MNT Blog
by Emily Giglio
2y ago
The post Why Great Work is Never a Solo Act appeared first on ST8MNT BRAND AGENCY ..read more
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