
Breckenridge
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The bandv team have been experts in marketing & branding for over 35 years. In our blogs we share the latest advice & tips from within the marketing world.
Breckenridge
4d ago
Regular management and maintenance is vital to the health of any PPC account; constant updates, the rise of Google’s AI and ever-increasing competitor action means that any account which isn’t being constantly refined can only fall further behind.
The first step to improvement is a full audit to identify exactly where weaknesses and opportunities can be found; having a fresh pair of experienced eyes run through the inner workings of your account from the ground up can open endless opportunities for improvement, cut back on waste and amplify your performance at once.
When auditing the account ..read more
Breckenridge
1M ago
Whether you believe that AI tools are the future of your industry or that it is soon to take over the world, there is no doubt that it is revolutionising how business is done.
As HubSpot Platinum Partners, we are at the forefront of innovation - always searching for the latest in unlocking the potential of B2B. HubSpot’s latest offering promises to do just that, with new AI Tools to assist you in content creation.
Introducing the AI-powered assistant - ChatSpot
ChatSpot is the new Artificial Intelligence assistant from HubSpot, and while it is powered by OpenAI’s ChatGPT, this l ..read more
Breckenridge
1M ago
AI has been a topic hot on everyone’s lips for quite some time now. Whilst it is commonly agreed that AI is set to dramatically impact the way SEO works, the community is hugely split as to whether this change is positive or negative.
The truth is, as ever, not as drastic as many articles would have you believe. AI is another tool in an ever-increasing digital toolbelt open to businesses and creators, one which can be made to work for you rather than against. In this article, we’ll be looking specifically at generative AI and how it impacts your content and the wider SEO landscape.
Wh ..read more
Breckenridge
1M ago
Universal Analytics (UA) is sunsetting in July 2023, to be replaced by Google Analytics 4 (GA4). GA4 represents a complete overhaul of how your website analytics data is collected from start to finish.
But what do these changes mean for you?
In this guide, we aim to explain the differences between Universal Analytics and GA4, and the impacts this migration may have on your business.
What is Google Analytics 4
GA4 is the newest iteration of Google Analytics, aimed at unifying data collecting from both apps and websites, whilst addressing the ever growing issue of data privacy. Rather than bei ..read more
Breckenridge
1M ago
Steering the sales team, developing marketing campaigns and reporting on sales revenue is a balancing act for any marketer. You have to stay on top of your game and quickly determine what's working and what isn’t to be able to adapt or change your marketing strategy ..read more
Breckenridge
1M ago
The old adage of 'If it ain't broke, don't fix it' has no place in today's digital marketing landscape.
Quite simply, for any organisation to establish, maintain and grow its profile and market share, all promotional activities must stay abreast of today’s rapid and continuous technological developments.
What better example of this than Breckenridge's recent revision of the existing Stannah Lifts website, also by Breckenridge. This was an Herculean metamorphosis to help future-proof Stannah’s status as the UK's largest independent lift company, as their Marketing Manager, Jo Monro ..read more
Breckenridge
1M ago
It’s always nice to receive praise from a client for a job well done and having recently completed the brand-new Prospectus for Itchen Sixth Form College, that’s exactly the position we found ourselves in.
The brief:
We were tasked with creating a fresh, new-look prospectus for the 2018-2019 Academic Year, which would highlight the broad range of dynamic courses that the college offers, for those students looking to follow both vocational as well as academic pathways. Compared to previous versions of their prospectus, the client also wanted the re-design to be in a new and more us ..read more
Breckenridge
1M ago
We’ve almost reached the halfway mark of the year, the perfect opportunity to review your marketing plan and performance. A half year review will see you dissecting your strategy so far, and making better marketing decisions for the second half of the year.
We’ve outlined the reasons why conducting a regular marketing review of your activity and results is essential below. We also created a handy guide on how to conduct your half year review.
Here are six benefits of regularly reviewing your marketing performance:
1. You stand more of a chance of reaching your goals Reviewing your marke ..read more
Breckenridge
1M ago
Inbound marketing for the healthcare industry shares the same characteristics as inbound marketing for other industries, but it comes with its own specifics as well.
As a healthcare provider or company, you’ll need excellent attention to detail, a reputable and trustworthy brand image and a high level of professionalism and thought leadership. After all, you have a duty of care and should strive to be an accurate, reliable source of information.
These are our 11 musts for inbound marketers in the healthcare industry:
1. Understand your (patient or business) buyer personas
Are your ..read more
Breckenridge
2y ago
Google’s Helpful Content Update: What is it and How Does it Affect You?
It’s no secret that a majority of content on the web is made for the sole purpose of driving traffic to the writers’ websites.
Google is constantly fighting to keep the results within SERPs (Search Engine Results Pages) as relevant as possible, with algorithms such as Panda (which punishes poor quality or thin content) and Penguin (designed to root out and punish websites with poor quality or manipulated backlinks) being released and updated regularly. The newest tool in this battle against poor quality content is th ..read more