Google’s Helpful Content Update: What is it and How Does it Affect You? It’s no secret that a majority of content on the web is made for the sole purpose of driving traffic to the writers’ websites.  Google is constantly fighting to keep the results within SERPs (Search Engine Results Pages) as relevant as possible, with algorithms such as Panda (which punishes poor quality or thin content) and Penguin (designed to root out and punish websites with poor quality or manipulated backlinks) being released and updated regularly. The newest tool in this battle against poor quality content is th ..read more

Breckenridge is a growth agency, powering ambitious technology clients to meet their business goals through content, digital marketing, websites, branding and graphic design. Based in Southampton, we demonstrated strong performance in 2020 and are seeking to expand the team further in 2021 as part of our ambitious growth plan.    About the role Working within the Client Services team, you’ll assist two Account Directors and run our Website Support Desk. You’ll have plenty of variety in your day-to-day work, which will include: Working across digital marketing systems such as CRM dat ..read more

Breckenridge is a growth agency, powering ambitious technology clients to meet their business goals through content, digital marketing, branding and graphic design. Beautiful, high-performance websites are a cornerstone of what we do. Based in Southampton, we demonstrated strong performance in 2020 and are seeking to expand the team further in 2021 as part of our ambitious growth plan. We focus largely on Hubspot inbound marketing, and are looking for a senior developer with the right skillset to enhance this service offering.  If successful you will be scoping/costing website development ..read more

Breckenridge is a growth agency, powering ambitious technology clients to meet their business goals through content, digital marketing, branding and graphic design. Beautiful, high-performance websites are a foundation of what we do. Proud to be a family business since 1983, we are looking for an experienced Full Stack Developer to build and maintain client websites, and to be part of the evolution of the development function for our own future growth.   About the role Part delivery, part leadership: this role will see you setting standards for yourself and others, as well as living those ..read more

There has been no greater test of your business’s marketing strategy than the arrival of Covid, lockdown and furlough. Face-to-face communication has gone to the wall, along with multiple marketing platforms such as live events and conferences. Bad news, especially if you’re a B2B company that relies heavily on forging customer relationships on the networking rounds of trade shows and exhibitions. If you’re a smaller business, you have probably seen your new customer-getting tactics cut short—your reputation not the magnet it once was and no more word-of-mouth referrals. If you’re a larger ..read more

Breckenridge is a growth agency, powering clients to meet their business goals through content, digital marketing, branding and graphic design. Proud to be a family business since 1983, we are looking for an experienced Account Manager to support a key function and deliver a step-change in our own business growth. About the role Reporting to our Account Director, you will sit with her at the apex of production, sales and customer service, responsible for the profitability, retention and growth of clients within your assigned portfolio of 5-7 accounts. You’ll be the primary delivery point of c ..read more

Want to know whether it’s best to use self-service or an agency? Now’s a good time to do your homework—to evaluate your requirements and choices—so you can put your plans into action when business gets back to normal. If you have been considering onboarding HubSpot Enterprise then you probably know it’s a powerful yet easy-to-use suite of marketing tools. Importantly, you will also know that it will get your sales and marketing teams bringing in the results/ROI that will help your business grow. HubSpot Enterprise offers an in impressive, all-in-one collection of sales features, includin ..read more

Working from somewhere that isn’t your normal place of work—there’s a lot of it about right now... ... So, whether you already have a remote working policy in place or not, onboarding HubSpot tools and integrations will make it work. With the support of HubSpot tools and integrations, remote working becomes do-able, rewarding, efficient and effective for the whole team. Remote working is an introvert’s dream. But, for extroverts, lack of people-buzz can be challenging.  Successful remote working requires a level of adulting, i.e. discipline. Distractions are everywhere, whether you are JK ..read more

 When it comes to brand communications, online customer service in social media can be your best buddy or your worst nightmare. No other marketing channel offers such instant communication—a dazzling new level of client/customer synergy that can work for or against you. To capitalise on social media’s marketing potential, your customer service must be bang on point. Otherwise, online spontaneity and accessibility can lead to rage and insults and the brand damage that accompanies this behaviour. This is increasingly important as the numbers of people using social media to air their grievan ..read more

If you’re a B2B company looking to sell a product, service or message, then you have your eye on one thing—clinching sales.   And if your sales and marketing set-up is what it should be, then these conversions are the direct result of a smartly planned and implemented sales process. Everything must run smoothly. From driving and snaring the type of leads you want, to nurturing these potential customers with customised marketing content, to handing them over to your sales team at exactly the right time to net them.   And doesn’t it feel good—when this works as planned and another sale is lan ..read more