Making the decision to rebrand is often difficult for restaurant owners. You’ve given so much to your current brand that the thought of changing it might sound scary. However, the reality is that the restaurant industry is highly competitive and ever changing. Being able to recognize that your brand is ready for an update - and act on it - will keep you from falling behind. Here are some of the main reasons why a restaurant should consider a rebrand: Market Repositioning If you’re looking to reposition yourself in the market, a rebrand could be just the thing to help you secure your spot ..read more

Forecasted to reach $997B in sales last year, the restaurant industry is steadily inclining and competition is fiercer than ever. A successful restaurant understands that they need more than just good food to get people in their door. Intentional and strategic brand execution throughout your concept will solidify your identity, attract new customers, build trust and loyalty with your audience, and can even make up for other deficiencies in your business. When you create an experience for your customers that goes beyond the food on the menu, you’re giving them many more reasons to dine with you ..read more

For a lot of businesses, it’s inevitable that you’ll need a rebrand at some point. It could be for many reasons, for example, maybe you didn’t have the budget to prioritize branding when you launched, or maybe your business is expanding to add a new service. If you think you’re due for a rebrand, but you’ve been on the fence about it, here are some of the top signs it’s time. New Business Goals  Has your company recently switched up its goals, products, or services? If so, a rebrand can help to outwardly reflect the new direction. Outdated Brand Image If your brand looks outdated, it’s ..read more

Today’s consumers are more business savvy than ever before. They do competitive research before choosing to spend their money and are always looking for a way to share about their experiences. This challenging landscape creates an aggressive environment where branding becomes fundamental–as it becomes harder and harder to stand out.      How Has Branding Evolved? Marketing that focuses on brand identity isn’t as simple as it used to be. Previously, it was solely focused on visuals and typically tied closely to a company’s product. This included business developed names, colors ..read more

Focusing hard into your business means using tools that drive traction. Social media is a great example of an instrument that has continued to evolve over the years. According to Global Demographics, the USA has 302.35 million social media users as of 2023—meaning that 90% of the population actively uses social media. It challenges entrepreneurs to capture the attention of audiences, build brand visibility, and generate leads. However, for it to be effective, you need to understand which metrics matter the most to your business goals. Metrics & Marketing Social media metrics are the data p ..read more

Going against conventional wisdom, companies do not merely sell products. They sell experiences, feelings, and ideologies. That is the power of a strong branding identity. Businesses with intuitive branding, like Starbucks, know exactly what kind of customer experience they want to project as soon as people walk through the door. Being able to control the purchasing experience at this level displays the grand power of a branding agency. Today we are going to look at how to cultivate a solid brand identity in order to transform your business.     What Is A Brand? As much as we throw ..read more

As social media is ever-changing, it is essential to grow and adapt to it. If you can think back to the early years of social media, you might remember overly filtered pictures, excessive posting, and cringe emojis. That has completely changed since the start of social media. Nowadays, it’s even difficult to even get your posts on your followers' timelines consistently. With the constant revisions of popular social media platforms' algorithms, being on top of the game is essential. How can you take your business to the next level of exposure on social media and online in general? Today, Treebi ..read more

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Have you ever considered the importance of branding yourself or your business? Whether you're a freelancer, small business owner, or looking for work, branding and selling yourself are essential skills in today's marketplace. In this piece, we'll cover why branding and selling yourself is essential and how to do so effectively with help from local branding agencies and social media branding specialists.     What Is Branding? Let's begin by delving into branding: creating a distinctive image and identity for yourself or your business. This involves designing an iconic logo, selecting ..read more

Marketing on social media has become an essential aspect of any successful marketing strategy. With the vast number of users and the potential to reach a large and diverse audience, social media platforms have become the go-to place for businesses to promote their brands and connect with customers. However, there are certain pitfalls that businesses must avoid to ensure that their marketing social media efforts are effective and beneficial. In our latest blog, Treebird Branding is going to discuss and outline ten things to avoid in your social media marketing strategy. Let us know what yo ..read more