Digital marketing for older artists is not a lost cause; it’s an opportunity to bridge the generational gap. Barney Davey In the ever-evolving landscape of the art world, technology has become an indispensable tool for artists to create, promote, and sell their work. However, this tech revolution has presented exciting opportunities and daunting challenges in […] The post Digital Marketing for Older Artists: Bridging the Tech Gap to Thrive in Today’s Art World  appeared first on Art Marketing News ..read more

Silence is a source of great strength! Lao Tzu When you break the silence after asking for the order before you get a reply, you give a waffling buyer a chance to ask more questions or back out of the sale. In selling in general and art specifically, the first person to speak after you […] The post Shhh! How to Sell Art with Silence appeared first on Art Marketing News ..read more

Reaching milestones is about looking back at what we’ve achieved and looking forward to the endless possibilities. Barney Davey Clinking glasses with FineArtAmerica.com! This post marks a double celebration: our ongoing collaboration and my 600th syndicated article exploring the ever-evolving world of art marketing. A huge thank you to FineArtAmerica for their unwavering support in […] The post 600 Posts Strong! A Celebration & Glimpse into the Creative Future appeared first on Art Marketing News ..read more

Personal branding is the art of becoming knowable, likable, and trustable. – John Jantsch Understanding Personal Branding  Personal branding is about crafting a compelling narrative showcasing your artwork, personality, values, and the story behind your creations. It’s about creating a unique identity that sets you apart from other artists and resonates with your audience, making […] The post The Power of Personal Branding: How to Stand Out as a Visual Artist appeared first on Art Marketing News ..read more

Mindfulness for artists is being fully present in the creative moment, quieting distractions to unlock your deepest well of ideas and unleash your creative potential. — Barney Davey Let’s be honest. Most artists didn’t choose to become creative to manage art marketing tasks, spreadsheets, and social media algorithms. What truly drives us is the raw, […] The post Mindfulness for Artists: Cultivating Creativity and Focus appeared first on Art Marketing News ..read more

Imagine casting your net into a vast ocean of art lovers, hoping to snag a serious collector. But all you catch are one-time buyers, leaving you frustrated and unsure of how to reach your faithful supporters. The Problem: Casting a wide net might seem efficient, but it’s time to consider a more effective approach. Direct […] The post Customer Avatars for Artists. How Targeted Marketing Attracts Loyal Collectors and Buyers appeared first on Art Marketing News ..read more

Art licensing is a powerful way for artists to monetize their creativity while reaching broader audiences. It's about finding the right partnerships and protecting your work.— Maria Brophy, Art Licensing Consultant and AuthorImagine your artwork hanging in galleries and gracing home goods, apparel, and tech accessories worldwide. Art licensing can turn this vision into reality […] The post Ultimate Guide to Art Licensing for Visual Artists  appeared first on Art Marketing News ..read more

True art marketing success lies in the balance of hard skills and the soft skills that connect you with your audience on a deeper level. It’s this combination that transforms creativity into a sustainable and fulfilling career. — Barney Davey As I reflect on my 30-year journey in the art marketing world, I see a […] The post Why Free Soft Skills Create the Best Art Marketing Results  appeared first on Art Marketing News ..read more

In the dynamic world of art marketing strategies, success is painted not just by skill, but by the stories we share and the connections we build. — Barney Davey In 2005, I undertook a new adventure, starting the Art Marketing News blog and writing art business and marketing strategy books for visual artists. This evolution […] The post Targeted Luxury Marketing Strategies for Galleries and Artists   appeared first on Art Marketing News ..read more

Marketing aims to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker Effective art marketing strategies weave authenticity into every interaction, cultivating connections that allow your creative vision to shine through. After writing and publishing Art Marketing News since 2005, I’ve seen how the internet […] The post Insights For Artists: How To Make Your Way In The Art World appeared first on Art Marketing News ..read more