We are Made of Stories...and Photographs!
SkipCohenUniversity - SCU Blog
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1d ago
Click to view in the SCU Lightbox by Skip Cohen I've been working on my keynote presentation for ClickCon. Part ofmy theme is how stories are an enormous part of who we are, and the majority of those stories are documented in each of our vaults of photographs. Since it's Throwback Thursday, I pulled one of my slides from my program. It's a composite covering dozens of stories that make up my life, from a baby to a year ago. Click on the collage and view it in the SCU Lightbox, and you'll find markers from so many different chapters of my life. From WPPI and IUSA to Rangefinder Magazine, d ..read more
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Adding "Books" to Your Repertoire in Photography
SkipCohenUniversity - SCU Blog
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4d ago
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”  Jimmy Neil Smith by Skip Cohen Whether it's your stories, a family member's, or a client's - creating a book is an incredible product. Think about it for a second - you're a storyteller with an outstanding skill set in photography. A book allows you to capture the best of both worlds: photography and storytelling. Now, think about the impact a unique book would have on a client.  Everyone is looking for new products and services to offer their audie ..read more
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"Anticipation" - A Key Ingredient to Slowing Down Aging
SkipCohenUniversity - SCU Blog
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1w ago
by Skip Cohen As I sat down to write Reflections this morning, I had no idea what I wanted to share. I started by pondering what was happening in the world; overwhelmed, I switched gears and decided to focus on what was happening in my head. My first thought was the excitement of heading to Detroit for ClickCon two weeks from today. For over thirty years of speaking at conferences and workshops, I've always recommended that people attend as many events as possible. Why? Even the smallest workshop is about recharging your battery. It's about expanding your skill set, exchanging id ..read more
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A Throwback to WPPI 2016 and Two Incredible Photographers
SkipCohenUniversity - SCU Blog
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1w ago
Click to enlarge in the SCU Lightbox by Skip Cohen ​ It's Throwback Thursday, and while I shared some of these images many years ago, there are no rules for when a throwback can be hit again. What started my search was hearing that John Rettie had passed away, and off I went looking for old images. In my search, I stumbled on these images from a Celebration of Life in memory of Bill Hurter at WPPI 2016.  John Rettie is on the right in the first grab shot in the collage above. John was an outstanding writer and contributor to Rangefinder Magazine, working closely with Bill Hurter for so ..read more
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"With a Little Help from My Friends"...and then some!
SkipCohenUniversity - SCU Blog
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1w ago
AI image from Adobe Stock by Skip Cohen ​It's Reflections, and I always try and get a little more personal on Sunday mornings. This morning, I knew exactly what I wanted to write about; I've been working on my opening keynote presentation for ClickCon at the end of this month. While I've done hundreds of presentations in my career, this one is special because it's one of the last programs I plan on doing. If you've followed me for even the shortest time, then you know I consider myself one of the luckiest guys in imaging. I've had a career filled with working with amazing people, expe ..read more
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When Hump Day isn't Hump Day: Time to Chill!
SkipCohenUniversity - SCU Blog
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2w ago
by Skip Cohen It's Hump Day, but I'm not sure it really qualifies when it's a national holiday the next day...and I know a lot of people also take Friday off. This is a very short post - wishing everybody in the US a terrific holiday weekend filled with peace, decent weather and surrounded by family and friends who mean the most to you. And if you're not in the US - I can still wish you a great weekend ahead. I've been working on my presentation for ClickCon and am very excited about a new approach to sharing ideas on marketing and business. But I'm going to enjoy the day tomorrow and not ..read more
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Expanding the Reach to Your Target Audience
SkipCohenUniversity - SCU Blog
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2w ago
​by Skip Cohen It's Marketing Monday. What better topic to write about than ways to expand your reach? We're out of the usual spring/summer seasonality and into what I think of as business-as-usual mode. While there's a lot of business to be had over the summer, especially in bridal and family portraiture, this is also the time to prime the pump for activity in the fall and fourth quarter. I'm hitting just two points this morning: there is no single vehicle to expand your reach and increase brand awareness. You need to weave a web around your target audience. But before you start a few dif ..read more
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Solving the Business Puzzle - "It Takes a Village!"
SkipCohenUniversity - SCU Blog
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3w ago
by Skip Cohen Sometimes, the challenge of running a business is a real-life puzzle. Each piece is unique and often requires a slightly different skill to visualize and then put in its place. All along the way, it's like running an obstacle course with speed bumps that slow you down. I've been working on an entirely new program for my upcoming keynote at ClickCon. I've done hundreds of programs over my career, but this one is special because I want it to be a retrospective about the people and events that have contributed to the industry's growth, as well as my own. Ever put so much thought ..read more
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Dogs are not our whole life, but they make our lives whole.**
SkipCohenUniversity - SCU Blog
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1M ago
A dog is the only thing that can mend a crack in your broken heart. Judy Desmond by Skip Cohen ​It's Sunday, and as usual, I'm far from writing about business and marketing. I usually start thinking about what I'm going to write about as I wake up. Lying in bed in the stillness of the morning, just as the sun is coming up, is when the gears of what's on my mind start turning. This morning, I was distracted by hearing Belle "singing" to Lucy from their bed on the other side of the house. It made me smile, and that's when I knew exactly what I wanted to share today. I've always loved dogs, b ..read more
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Marketing to the Class of 2025
SkipCohenUniversity - SCU Blog
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1M ago
Skip and Sheila's Senior Shots by Skip Cohen Celebrating with the class of 2025 might seem like a long time away, but marketing for next year's graduation class needs to start now! In fact, in some communities, you might already be late. Breaking into the senior market isn't easy. It takes consistency, solid technical skills, and even greater personal communication skills.  For many of next year's seniors, their portrait session may be their first time working with a professional photographer. But if you build the relationship right, there's a strong possibility you'll see your senior ..read more
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