At NAB 2024, content professionals from around the world converged in Las Vegas to exhibit, learn, connect, and surround themselves with all things media. In addition to our own space on the floor, SIGMA Ambassador Graham Sheldon spent some time interviewing some of our fellow camera manufacturers, including Fujifilm and Blackmagic Design, plus video accessory maker Atomos. The post NAB 2024 Roundup with SIGMA, Fujifilm, Blackmagic Design and Atomos appeared first on SIGMA Blog ..read more

SIGMA has always made build quality a top priority, and that effort pays off with products that can withstand long-term use even in tough conditions. SIGMA Ambassador Liam Doran put that reputation to the ultimate test on a photography assignment in Antarctica, where Liam and his gear faced sub-freezing temperatures and heavy snowstorms. The post Putting My SIGMA Lenses to the Ultimate Test in Antarctica appeared first on SIGMA Blog ..read more

Photographer Brandi Nicole is always trying something new, pushing her creative limits to make unique and beautiful portraits. But while her art is ever-changing, her gear of choice is steadfast -- SIGMA Art prime lenses. In particular, Brandi relies on the 85mm, 50mm and 35mm F1.4 DG DN | Art lenses to make her vision into reality. The post Studio Essentials for Creative Portraits: SIGMA 85mm, 50mm & 35mm DG DN Art Prime Lenses appeared first on SIGMA Blog ..read more

Sharpness, bokeh, close focusing, speed... the SIGMA 50mm F1.2 DG DN | Art is all this and more. SIGMA Ambassador and pro portrait photographer Heather Larkin tests out this lens on a full-frame Sony camera, and shows why this lens is a dream come true for working professionals and enthusiast photographers alike. The post First Look: SIGMA 50mm F1.2 DG DN | Art Lens for Sony E-Mount appeared first on SIGMA Blog ..read more

When it comes to fast primes, few lenses are as iconic as the 50mm F1.2. Now, SIGMA has created this lens for full-frame mirrorless, and for Leica, Panasonic and SIGMA fp users, it's the perfect prime for almost any situation. Outstanding low-light performance, incredible bokeh, lightning-quick autofocus... it's everything a 50mm F1.2 should be. SIGMA Ambassador Meg Loeks tests it out for the first time paired with the 61-megapixel SIGMA fp L camera. The post First Look: SIGMA 50mm F1.2 DG DN | Art Lens for L-Mount appeared first on SIGMA Blog ..read more

Many young photographers and filmmakers are familiar with SIGMA gear thanks to its creator-friendly pricing, while some just find SIGMA to fit their needs perfectly. For students like Sophia Chew, SIGMA is the lens brand of choice, and now she brings her enthusiasm and creative passion to SIGMA America as its first full-time student ambassador. The post Meet Sophia Chew, SIGMA’s First Student Ambassador appeared first on SIGMA Blog ..read more

Solar eclipses, especially where the sun is entirely blocked, are rare occasions. So if you want to capture the moment with incredible photos, you need to be prepared! SIGMA Ambassador Jim Koepnick explains it all -- from lenses to settings to location planning -- to help you take eclipse photos that will make the occasion that much more memorable. The post Tips for Photographing a Solar Eclipse with SIGMA Telephoto Lenses appeared first on SIGMA Blog ..read more

Got a Nikon Z camera? SIGMA offers some direct mount options, but adapting lenses is both a practical and affordable option for mounting your favorite SIGMA lenses on your Nikon mirrorless camera body. Landscape and wildlife photographer Kristen Ryan brings her SIGMA lenses to Grand Teton National Park, with two different adapters in her kit. The post Adapting SIGMA Lenses to Nikon Z Cameras at Grand Teton National Park appeared first on SIGMA Blog ..read more

While full-frame has its advantages, the humble Super 35mm format has staying power with cinematographers. That's why the SIGMA Cine 18-35mm T2 and 50-100mm T2 High Speed Zoom lenses are a great choice for all levels of Super 35 production. With this two-lens combo, filmmakers can shoot at a huge variety of focal lengths, all at a steady maximum T2, with outstanding resolving power and minimized flare and ghosting. The post The Perfect Super 35 Combo: SIGMA Cine 18-35mm T2 and 50-100mm T2 Zoom Lenses appeared first on SIGMA Blog ..read more

Few things are quicker than a frisky dog, and canines that specialize in "disc dog" are even trickier to photograph. Thankfully, with the SIGMA 70-200mm F2.8 DG DN OS | Sports lens, pro photographer Anabel DFlux has no trouble focusing on the high-flying action, capturing one-of-a-kind moments, and creating beautifully sharp images that wow her clients. The post Disc Dog Challenge with the SIGMA 70-200mm F2.8 DG DN OS Sports Lens appeared first on SIGMA Blog ..read more