How Rivery Generated a 3X Return on Ad Spend & Added $250,000 of Potential Revenue to Their Pipeline in 7 MonthsThe Problem  Rivery specializes in helping companies build complex, end-to-end ELT data pipelines, fast. ELT stands for Extract, Load, Transform and is the process of transferring raw data from a source server to a data system […] The post The Exact Paid Ads Campaign We Ran That Generated Results That Were So Good, LinkedIn Wrote a Case Study About Us appeared first on LinkedSelling ..read more

“Lingchi” – also known as “Death by a Thousand Cuts”. You might know it as a form of torture and execution that was used in Asia from roughly 900 CE up until the early 1900s. Today, it’s a psychological saying that refers to the idea that, if left unchecked, a major negative change can happen slowly over time because of a series of several small issues. When it comes to your marketing, there are 6 silent, but deadly, killers that will start to slowly cut down any paid ads campaign and ensure its imminent demise. (There is an imperfect solution to each!) Ready to dive in? 1) Budget-to-Goal Mis ..read more

What is the number one thing that can kill the success of any funnel or campaign? NOT Optimizing it over time. OPTIMIZATION is so important. All of the energy, resources and ad spend that you put into developing funnels to add to your pipeline is NOT WORTH anything if you don’t keep a close eye on it. Any campaign that you create cannot be a “set it and forget it” play. Even if a campaign starts performing well right off the bat (and this is rare), there are still opportunities to make it even better and add more to your bottom line. We’ll dive into some of our top strategies and best pr ..read more

When it comes to reaching leads every second counts and every lead matters.  Whatever the approach – email outreach, social media, face-to-face -- the competition for attention is fierce.  Not only do you have to gain attention, but you have to build trust immediately.  If you don’t make that quick connection, a potential lead is lost.  And, a second chance may not come around for a while – if ever. Thanks to advances in email and smartphone technology, we now have access to our leads in some way, shape or form 24 hours a day, 7 days a week.  As a society, we can c ..read more

There is no doubt that we, as a society, are inundated with email.  Email marketing and outreach has proven to be a great way to communicate in mass quickly.  But everyone is doing it. As a result, our inboxes are filled with clutter. And, that goes for every inbox – Gmail, work, LinkedIn, Twitter, Instagram, Facebook – and the list of emails grows and grows.  If you’re trying to reach the perfect prospect or lead, chances are you’re competing with everyone else who is trying to reach the exact same lead.  So, what do you do? Email personalization is the answer. You have t ..read more

Targeting to attract new business is nothing new and has been around for ages.   But the way in which we target leads and turn prospects into valued customers has evolved and advanced in a way no one could have predicted.  Now, there are so many strategies and tactics that knowing which one to try first can seem impossible.  That’s why it’s more important than ever to cut through the clutter, understand targeting options and make the right choice for your business.  And one way to do that is through customized targeting through LinkedIn Matched Audiences. What are Ma ..read more

Add Content Block Insert Content Template or Symbol Insert Content Template or Symbol How Appstractor Corporation Generated Opt-Ins and Demo Requests In Less Than 4 Months Using Facebook Ads Insert Video The Challenge: Implement the Right System Appstractor Corporation is an online security company that created a VPN solution specifically to meet the practical needs of small and medium businesses who do a lot of their work on the go and are often accessing their networks from public WiFi. With their new, innovative software solution ready to go, Appstractor Corporation was looking ..read more

We spend so much time preparing the perfect email campaign, collecting leads and work diligently to deliver the perfect message.  But, then after a few non-responses we give up.  In fact, studies from both Yesware and Microsoft show that in terms of follow up email, most companies are completely missing the boat.  Creating the perfect balance of follow up email is an art and a science and takes careful consideration.  And, always remember this one very important fact … until you get an unsubscribe, everyone is still a prospect.  Don’t give up!  Your prospects may ..read more

Add Content Block Insert Content Template or Symbol Insert Content Template or Symbol How Starfish Generated High Quality Leads With a Targeted LinkedIn Outreach Strategy Insert Video The Challenge: Their Sales Pipeline Was Drying Up Starfish provides branding services and strategies to companies of all industries. They came to us looking for another way to expand their business and generate more leads & sales for their business. They had previously been utilizing methods like SEO, networking, word-of-mouth, and attending events but weren’t getting the results they needed in ..read more

Add Content Block Insert Content Template or Symbol Insert Content Template or Symbol How PrintComm Generated High Quality Leads, Appointments, and Proposals With a High-Quality Outreach Strategy Insert Video The Challenge: Trade Shows & Referrals Weren’t Enough PrintComm provides direct mail (printing and mailing) services for their large B2C and D2C clients. They came to us looking for another way to expand their business and generate more leads & sales for their business.  They had previously been attending trade shows and relying on referrals & inbound effort ..read more