The world of search is undergoing a radical transformation. Traditional SEO strategies, heavily reliant on trophy keywords, are being challenged by the rise of voice search, Generative AI, and Conversational AI. These innovations are not just trends; they are redefining how users interact with technology and search engines. Integrated into billions of everyday devices—from smartphones to smart TVs—voice search is becoming a fundamental aspect of our digital lives. By 2024, it’s predicted that there will be over 8.4 billion devices equipped with voice assistants, surpassing the global populatio ..read more

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Pi Datametrics and Lumar are pleased to announce the launch of a powerful new technical SEO widget seamlessly integrated within the Pi Datametrics dashboard. This innovative solution merges the strengths of both platforms, offering a centralized location for SEOs to drive holistic SEO by identifying and addressing critical website issues while simultaneously leveraging valuable strategic insights. By combining Lumar’s Website Health Score with Pi Datametrics’ data-driven Value Performance Data, including Share of Voice Leaders and Estimated Revenue Opportunity, this integration allows SEOs to ..read more

The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both challenges and opportunities for businesses aiming to stay ahead of their competitors. As we live through this monumental change, it will be the most strategic SEOs and digital marketers who will ultimately see success in the SERPS. Recapping our recent webinar with Jon Earnshaw, this blog post will explore five key strateg ..read more

Make informed decisions and enhance your online presence with a new dimension of data from Pi’s SERP Feature Explorer. Feature Explorer provides comprehensive insights on a range of SERP features – from news headlines in Top Stories to prices in Popular Products. Using the tool, you can select any SERP feature to gain in-depth data about – choose from Top stories, Images, People also ask, Popular products, Answer card, Hotel pack, or Video link ..read more

Analysing your own performance only tells half the story. You’ve got to carry out a thorough competitor analysis to fully understand your market. What is competitor analysis? Competitor analysis is the practice of evaluating the other players in your market and gathering performance data with the goal to enrich your marketing and product strategy. Why is competitor analysis important? Competitor research is essential for a couple of reasons: Discover your competitors: simply understanding who is operating in the same space as you and targeting the same audience brings huge insight into the ki ..read more

Utilize daily, weekly, and monthly performance data to visualize how your rankings (and your competitors’ rankings) change over time. Without in-depth performance data, it’s almost impossible to successfully inform your SEO campaigns. With no level of detail, how can you keep track of how you perform versus your biggest competitors? Which keywords are you being outperformed on? And how can you report on campaign success with conviction? With extensive filters, Pi’s Position Explorer tools allow you to pinpoint the data you need, fast. At a glance, you’ll uncover which competitors are closing t ..read more

It’s been a very busy year (isn’t it always). We’ve had plenty of product updates, new market intelligence reports to get stuck into, and tonnes of content to share from our experts here at Pi. Read on for your 2023 recap. Plus, a sneak peek at what’s in store for 2024 ..read more

Influence content planning and strategic sales initiatives with Pi’s Search Volume Timeline. In the dynamic landscape of digital marketing, timing is everything. If you’re not aligning your efforts with the moments when your audience is most engaged, you risk missing out on valuable opportunities. Access to reliable search trend data and having a good grasp on consumer behavior play a vital role in successfully attracting your target audience at the right moment.   ..read more

Helping you set up to win – Pi’s new Search Term Manager makes it easier to apply meaningful structure to your data and find key insights, quickly ..read more